{"id":22399,"date":"2016-07-21T09:57:41","date_gmt":"2016-07-21T14:57:41","guid":{"rendered":"http:\/\/blog.crowdspring.com\/?p=22399"},"modified":"2025-06-25T15:30:21","modified_gmt":"2025-06-25T20:30:21","slug":"22-ways-brands-can-use-facebook-live-video-to-drive-business","status":"publish","type":"post","link":"https:\/\/www.crowdspring.com\/blog\/22-ways-brands-can-use-facebook-live-video-to-drive-business\/","title":{"rendered":"22 Ways Brands Can Use Facebook Live Video to Drive Business"},"content":{"rendered":"<p>It&#8217;s a well-established fact that video can drive major engagement for a brand. <a href=\"https:\/\/www.garyvaynerchuk.com\/the-rise-of-video-marketing-on-social-and-how-it-affects-your-business\/\">As Gary Vaynerchuk pointed out last year<\/a>:<\/p>\n<blockquote><p>The single most important strategy in content marketing today is video. Whether it\u2019s video on Facebook, Twitter, Snapchat or Youtube, the content you need to be thinking about creating and marketing on social for your business is video. Period.<\/p>\n<p>No matter what you\u2019re selling, no matter what your company does, if you don\u2019t have a video marketing strategy for the biggest video platforms, you are going to lose. And in case you haven\u2019t noticed, the platforms of distribution for video content online have shifted drastically over the last 18 months. Facebook is getting more daily minutes watched than YouTube, Snapchat\u2019s daily views are now in the billions, and video on Twitter has taken listening and one to one branding to a whole new level.<\/p><\/blockquote>\n<p>What could be better than that?\u00a0<em>Live\u00a0<\/em>video.<\/p>\n<p>Apps like Meerkat and Periscope shook up the market in this respect, but other social titans weren&#8217;t far behind. Facebook, in particular, realized pretty quickly they were going to have to evolve in that direction to keep their user base engaged. Initially, they introduced the feature to their platform last year for verified accounts, but eventually, they expanded access to the general user base.<\/p>\n<p>&nbsp;<\/p>\n<p align=\"center\"><img decoding=\"async\" class=\"aligncenter size-large wp-image-22400\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2016\/07\/27132340\/Facebook-Live-Video-550x309.jpg\" alt=\"Facebook-Live-Video\" width=\"450\" height=\"253\" srcset=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2016\/07\/27132340\/Facebook-Live-Video-550x309.jpg 550w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2016\/07\/27132340\/Facebook-Live-Video-300x169.jpg 300w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2016\/07\/27132340\/Facebook-Live-Video-768x432.jpg 768w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2016\/07\/27132340\/Facebook-Live-Video.jpg 1280w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Though demand for the service had been demonstrated by smaller players, Facebook live video feeds didn&#8217;t catch on right away. Celebrities like George Takei have been more likely to use it than others, allowing the feature to function like a video-based version of a Reddit AMA, but most users were either unaware of its availability or unsure how to use it.<\/p>\n<p>That&#8217;s begun to shift over the past couple of weeks. Following the live feed from Philando Castile&#8217;s girlfriend that was broadcast right after her boyfriend had been shot by an officer, a slew of people took to the live platform to express their frustrations. Suddenly, Facebook&#8217;s live video had found an audience, with one of many applications in the spotlight.<\/p>\n<p><div class=\"subscription-hero-snippet image-on-left\" style=\"background: #161C4A\"><div class=\"title centered\">Want a free brand review?<\/div><div class=\"main-content\"><div class=\"image-wrapper\"><img decoding=\"async\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2022\/07\/09131004\/brand-identity-grader-blog-cta-hero.png\" alt=\"brand identity grader hero\"\/><\/div><div class=\"form-wrapper\"><div class=\"subtitle\">Answer 5 short questions and we will send a custom report with actionable insights and specific actions you can take to build a stronger brand.<\/div><div>\n<script>\nfunction submitForm_drip_form(oFormElement) {\n  var xhr = new XMLHttpRequest();\n  xhr.onload = function() { \n    if (xhr.status == 200 || xhr.status == 202) {\n      var formEl = document.getElementById(\"drip_form\");\n      var doneEl = document.getElementById(\"done_drip_form\");\n      formEl.style = \"display: none\";\n      doneEl.style = \"display: block\";\n    } else {\n      alert(xhr.responseText);\n    }\n  }\n  var formData = new FormData(oFormElement);\n  grecaptcha.execute(\"6LcyQTUpAAAAAC5ZPtCYQzRWKR732_LmqInv9YSK\", { action: \"external_bumblebee_lead\" }).then((token) => {\n    formData.set(\"recaptcha_token\", token);\n    xhr.open(oFormElement.method, oFormElement.action, true);\n    xhr.setRequestHeader(\"x-frontendurl\", window.location.href);\n    xhr.send(formData);\n  });\n\n  return false;\n  }\n<\/script>\n<div id=\"done_drip_form\" class=\"done\">\n      <div class=\"success-title\">\n        <i class=\"fa fa-check-circle\"><\/i><br\/> We just emailed the info to you.\n      <\/div><\/div><form id=\"drip_form\" action=\"https:\/\/www.crowdspring.com\/api\/v1\/bb\/external_leads\/\" method=\"post\" onsubmit=\"return submitForm_drip_form(this);\">\n      <div class=\"form-group\">\n        <input type=\"email\" name=\"email\" class=\"form-control\" id=\"mce-EMAIL\" required=\"true\"\/>\n        <label html_for=\"mce-EMAIL\" class=\"form-label\">Email Address<\/label>\n      <\/div> \n      <div style=\"position: absolute; left: -5000px\" aria-hidden=\"true\">\n\t<input type=\"text\" value=\"brand-identity-grader-landing-page\" tabindex=\"-1\" name=\"tags\" readonly=\"true\"\/>\n        <input type=\"text\" value=\"true\" tabindex=\"-1\" name=\"add_country_tier_suffix\" readonly=\"true\"\/>\n      <\/div><input type=\"submit\" value=\"I want a stronger brand!\" class=\"btn btn-primary\" \/><p class=\"notice\"> <\/form><\/div><\/div><\/div><\/div><\/p>\n<p>As the live broadcast option gains greater visibility, it&#8217;s anticipated to become a more frequently used feature. In acknowledgment of potential growth, Facebook recently updated the look and feel of such video experiences. <a href=\"http:\/\/www.designntrend.com\/articles\/81176\/20160720\/facebook-live-supports-longer-broadcasts-adds-fullscreen-mode.htm\">As Design &amp; Trend reports:<\/a><\/p>\n<blockquote><p>Facebook announced that it has begun rolling an update to its live video platform that would allow longer live broadcasts.<\/p>\n<p>People and Page administrators will now be able to broadcast Facebook Live up to four hours per session, according to VentureBeat.<\/p>\n<p>When Facebook Live first launched, it only allowed users to broadcast live videos for up to two hours. The social media site said that people have requested to make livestreams longer and so the company has done just that by doubling the limitation.<\/p>\n<p>Facebook has also added fullscreen and video-only modes through the update. Previously, Facebook Live videos were presented with a square aspect ratio to give room for comments.<\/p>\n<p>Now, livestreams are broadcasted and viewed in fullscreen on mobile devices. Fullscreen mode will work in portrait and landscape mode for iOS devices.<\/p>\n<p>On the other hand, Android devices will only support portrait mode. Facebook says that landscape mode will be available more widely &#8220;later this summer.&#8221;<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p>This change makes live video even more appealing to users and broadcasters. But it should also be an exciting opportunity for businesses engaged in social media marketing. Why?<\/p>\n<p>Live video provides brands with greater flexibility in terms of video generation. Static videos are expected to have a certain level of production quality to them, and though those videos should still have a role in your marketing strategy, live video can serve as a solid, low-resource, high-return supplement to your current social strategy. Plus, with the ability to save those live broadcasts, you gain all kinds of new video assets hosted on your Facebook page. To maximize the reach and engagement of these assets, businesses should also consider how to effectively <a href=\"https:\/\/planable.io\/blog\/schedule-facebook-posts\/\" target=\"_blank\" rel=\"noopener\">schedule Facebook posts<\/a> to ensure their audience is notified and ready for live interactions.<\/p>\n<p>It&#8217;s also far more interactive than videos that are produced. With live video, you can engage with viewers and commenters in real-time, creating a more authentic and dynamic experience for the viewers. It also yields a lot more data than traditional video production might because &#8220;getting in on the action&#8221; can drive more viewers to participate in the conversation.<\/p>\n<p>It&#8217;s also distinctively important in terms of Facebook. Live video feeds are certainly available on other platforms, but Facebook <em>should\u00a0<\/em>be King in this space. Sure, you can set up a live feed on YouTube, but the space is a sprawling behemoth, making getting people to your live broadcast difficult. Periscope, though increasingly popular, boasts <a href=\"http:\/\/expandedramblings.com\/index.php\/periscope-statistics\/\">only 2 million active daily users.<\/a> For context: during Q1 of this year, Facebook had <a href=\"http:\/\/newsroom.fb.com\/company-info\/\">1.09 BILLION daily active users<\/a>. Your live broadcast just has way more visibility through Facebook.<\/p>\n<p>So yes, businesses should take advantage of live video broadcasts on Facebook. How can they effectively leverage the tool?\u00a0Let us count the ways:<\/p>\n<p>1. Boutique clothing stores can <a href=\"https:\/\/www.streamingvideoprovider.com\/video-hosting\/video-hosting-sites\/\" target=\"_blank\" rel=\"noopener\">host a live video<\/a> displaying the latest fashions, quickly driving awareness of available products<strong>\u00a0<\/strong>and featuring customers who left <a href=\"https:\/\/www.mostlyblogging.com\/how-to-write-a-review-on-facebook-9-easy-ways\/\" target=\"_blank\" rel=\"noopener\">product reviews<\/a>.<\/p>\n<p>2. Businesses offering cooking lessons can use live video to show the prep for that day&#8217;s lesson, <strong>encouraging possible customers to stop in<\/strong> to learn &#8220;X.&#8221;<\/p>\n<p>3. Businesses without a brick-and-mortar location can take a page from the celebrity brand promotion book and promote a live AMA for those following the brand, <strong>giving them a chance to offer answers to questions about a potentially complex service.<\/strong><\/p>\n<p>4. Startups offering a new product can <strong>provide a demonstration of testing<\/strong> said product to highlight its value dynamically.<\/p>\n<p>5. Companies can host live video feeds on the street asking<strong>\u00a0passersby to try their product relative to the competition<\/strong>.<\/p>\n<p>6. Brands can host a goofy live video feed where they <strong>stage some guerilla marketing efforts,<\/strong> like a flash mob doing a choreographed dance.<\/p>\n<p>7. Businesses looking to highlight a quirky personality can offer a <strong>live video feed of pranks in their offices.<\/strong> (We&#8217;ll have to do one ourselves the next time we have a Nerf gun war!)<\/p>\n<p>8. Content creators can use a live feed to <strong>interview people on the street about a relevant topic to their audience<\/strong>.<\/p>\n<p>9. Businesses can <strong>participate<\/strong><strong> in social trends to join the conversation more dynamically<\/strong>. For instance, you could have, in the past, made your whole office take the &#8220;Ice Bucket Challenge&#8221; live.<\/p>\n<p>10. Companies can<strong> start a social war with a competitor<\/strong> to drive attention to their brand and service offering, featuring something like a dance-off or rap battle. This could be especially productive for small businesses facing off with larger, less nimble competitors.<\/p>\n<p>11. Restaurants and bars can <strong>latch onto the Pokemon Go trend<\/strong> by showing players at their location catching rare Pokemon due to a lure the business has placed nearby.<\/p>\n<p>12. Companies offering fitness classes can <strong>give fans a sneak peek<\/strong> at what they&#8217;re missing by doing a live video broadcast of one of the classes in progress.<\/p>\n<p>13. Hosting a special promotional event? Companies can <strong>offer live feeds while an event is in progress<\/strong> to drive more attendance.<\/p>\n<p>14. Medical professionals can host live feeds <strong>offering advice on a specific subject that their services address<\/strong>, like a physician doing an AMA about best taking care of yourself during flu season.<\/p>\n<p>15. <strong>Series of live videos can be used to tease a larger release of a product or service,<\/strong> hinting at a big reveal that is otherwise being kept secret to keep the audience on the edge of their seats.<\/p>\n<p>16. A series of live feeds can <strong>highlight the talent in your office<\/strong>, offering an opportunity for each team member to answer questions specific to their role to provide a human face to the company.<\/p>\n<p>17. Entertainment locations like bowling alleys, performance halls, clubs, and more can give people a glimpse of what&#8217;s happening that night to drive more traffic and revenue.<\/p>\n<p>18. Non-profits\u00a0can use live feeds that <strong>feature celebrity spokespeople<\/strong> talking about the issues to garner more attention for their cause.<\/p>\n<p>19. Podcasters doing live recording sessions can supplement their efforts by offering a short\u00a0live feed on Facebook to help <strong>drive ticket sales and attendance<\/strong> at future live recording sessions.<\/p>\n<p>20. Companies can <strong>offer support for specific and socially relevant causes in statements of solidarity<\/strong> &#8212; much like groups like Salesforce did in response to Indiana&#8217;s\u00a0RFRA passage last year &#8212; but do so in a way that&#8217;s more likely to be viewed and shared than a written statement.<\/p>\n<p>21. <strong>Distinctive alter egos can be created for entertainment<\/strong> value via serial appearances, driving more attention to the brand. A great example is what\u00a0content creator Mary Sparr of\u00a0<a href=\"http:\/\/www.youngmarysrecord.com\/\">Young Mary&#8217;s Record<\/a>\u00a0has <a href=\"https:\/\/www.facebook.com\/youngmarysrecord\/videos\/886990471414483\/\">done in the past with &#8220;Missy&#8221; on Snapchat.<\/a><\/p>\n<p>22. Subject experts can host live talks on Facebook on subjects already generating traffic to their website in order to <strong>amplify trending interest.<\/strong><\/p>\n<p>And this is really only\u00a0a <em>taste<\/em> of what you and your business might be able to do with Facebook&#8217;s live feed. We&#8217;re just starting to understand its use as a marketing tool. How do YOU plan on leveraging live video for your company? Tell us in the comments!<\/p>\n<p><em>Image Source: <a href=\"http:\/\/gossipgenie.com\/facebook-live-why-live-video-matters-for-your-business\/\">Gossip Genie<\/a><\/em><\/p>\n<p><a href=\"https:\/\/www.crowdspring.com\/how-it-works\/?utm_source=csblog&utm_medium=marketing&utm_campaign=cta\" target=\"_blank\"><img decoding=\"async\" class=\"alignnone size-full wp-image-35262\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2022\/05\/06164945\/small-business-blog-master-cta.png\" alt=\"\" width=\"700\" height=\"466\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s a well-established fact that video can drive major engagement for a brand. As Gary Vaynerchuk pointed out last year: The single most important strategy in content marketing today is video. Whether it\u2019s video on Facebook, Twitter, Snapchat or Youtube, the content you need to be thinking about creating and marketing on social for your business is video. Period. No matter what you\u2019re selling, no matter what your company does, if you don\u2019t have a video marketing strategy for the biggest video platforms, you are going to lose. And in case you haven\u2019t noticed, the platforms of distribution for video content online have shifted drastically over the last 18 months. Facebook is getting more daily minutes watched than YouTube, Snapchat\u2019s daily views are now in the billions, and video on Twitter has taken listening and one to one branding to a whole new level. What could be better than that?\u00a0Live\u00a0video. Apps like Meerkat and Periscope shook up the market in this respect, but other social titans weren&#8217;t far behind. Facebook, in particular, realized pretty quickly they were going to have to evolve in that direction to keep their user base engaged. Initially, they introduced the feature to their platform last year for verified accounts, but eventually, they expanded access to the general user base. &nbsp; &nbsp; Though demand for the service had been demonstrated by smaller players, Facebook live video feeds didn&#8217;t catch on right away. Celebrities like George Takei have been more likely to use it than others, allowing the feature to function like a video-based version of a Reddit AMA, but most users were either unaware of its availability or unsure how to use it. That&#8217;s begun to shift over the past couple of weeks. Following the live feed from Philando Castile&#8217;s girlfriend that was broadcast right after her boyfriend had been shot by an officer, a slew of people took to the live platform to express their frustrations. Suddenly, Facebook&#8217;s live video had found an audience, with one of many applications in the spotlight. Want a free brand review?Answer 5 short questions and we will send a custom report with actionable insights and specific actions you can take to build a stronger brand. We just emailed the info to you. Email Address As the live broadcast option gains greater visibility, it&#8217;s anticipated to become a more frequently used feature. In acknowledgment of potential growth, Facebook recently updated the look and feel of such video experiences. As Design &amp; Trend reports: Facebook announced that it has begun rolling an update to its live video platform that would allow longer live broadcasts. People and Page administrators will now be able to broadcast Facebook Live up to four hours per session, according to VentureBeat. When Facebook Live first launched, it only allowed users to broadcast live videos for up to two hours. The social media site said that people have requested to make livestreams longer and so the company has done just that by doubling the limitation. Facebook has also..<\/p>\n","protected":false},"author":25517,"featured_media":22400,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3157],"tags":[2987,659],"class_list":["post-22399","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-facebook-marketing","tag-social-media-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>22 Ways Brands Can Use Facebook Live Video to Drive Business - crowdspring Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"22 Ways Brands Can Use Facebook Live Video to Drive Business - crowdspring Blog\" \/>\n<meta property=\"og:description\" content=\"It&#8217;s a well-established fact that video can drive major engagement for a brand. As Gary Vaynerchuk pointed out last year: The single most important strategy in content marketing today is video. Whether it\u2019s video on Facebook, Twitter, Snapchat or Youtube, the content you need to be thinking about creating and marketing on social for your business is video. Period. No matter what you\u2019re selling, no matter what your company does, if you don\u2019t have a video marketing strategy for the biggest video platforms, you are going to lose. And in case you haven\u2019t noticed, the platforms of distribution for video content online have shifted drastically over the last 18 months. Facebook is getting more daily minutes watched than YouTube, Snapchat\u2019s daily views are now in the billions, and video on Twitter has taken listening and one to one branding to a whole new level. What could be better than that?\u00a0Live\u00a0video. Apps like Meerkat and Periscope shook up the market in this respect, but other social titans weren&#8217;t far behind. Facebook, in particular, realized pretty quickly they were going to have to evolve in that direction to keep their user base engaged. Initially, they introduced the feature to their platform last year for verified accounts, but eventually, they expanded access to the general user base. &nbsp; &nbsp; Though demand for the service had been demonstrated by smaller players, Facebook live video feeds didn&#8217;t catch on right away. Celebrities like George Takei have been more likely to use it than others, allowing the feature to function like a video-based version of a Reddit AMA, but most users were either unaware of its availability or unsure how to use it. That&#8217;s begun to shift over the past couple of weeks. Following the live feed from Philando Castile&#8217;s girlfriend that was broadcast right after her boyfriend had been shot by an officer, a slew of people took to the live platform to express their frustrations. Suddenly, Facebook&#8217;s live video had found an audience, with one of many applications in the spotlight. Want a free brand review?Answer 5 short questions and we will send a custom report with actionable insights and specific actions you can take to build a stronger brand. We just emailed the info to you. Email Address As the live broadcast option gains greater visibility, it&#8217;s anticipated to become a more frequently used feature. In acknowledgment of potential growth, Facebook recently updated the look and feel of such video experiences. As Design &amp; Trend reports: Facebook announced that it has begun rolling an update to its live video platform that would allow longer live broadcasts. People and Page administrators will now be able to broadcast Facebook Live up to four hours per session, according to VentureBeat. When Facebook Live first launched, it only allowed users to broadcast live videos for up to two hours. The social media site said that people have requested to make livestreams longer and so the company has done just that by doubling the limitation. Facebook has also..\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.crowdspring.com\/blog\/22-ways-brands-can-use-facebook-live-video-to-drive-business\/\" \/>\n<meta property=\"og:site_name\" content=\"crowdspring Blog\" \/>\n<meta property=\"article:published_time\" content=\"2016-07-21T14:57:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-25T20:30:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2016\/07\/27132340\/Facebook-Live-Video.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lauren Nelson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lauren Nelson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.crowdspring.com\/blog\/22-ways-brands-can-use-facebook-live-video-to-drive-business\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.crowdspring.com\/blog\/22-ways-brands-can-use-facebook-live-video-to-drive-business\/\"},\"author\":{\"name\":\"Lauren Nelson\",\"@id\":\"https:\/\/www.crowdspring.com\/blog\/#\/schema\/person\/0c55d4d56728ea4519c1cfabf8927425\"},\"headline\":\"22 Ways Brands Can Use Facebook Live Video to Drive Business\",\"datePublished\":\"2016-07-21T14:57:41+00:00\",\"dateModified\":\"2025-06-25T20:30:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.crowdspring.com\/blog\/22-ways-brands-can-use-facebook-live-video-to-drive-business\/\"},\"wordCount\":1559,\"publisher\":{\"@id\":\"https:\/\/www.crowdspring.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.crowdspring.com\/blog\/22-ways-brands-can-use-facebook-live-video-to-drive-business\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2016\/07\/27132340\/Facebook-Live-Video.jpg\",\"keywords\":[\"Facebook Marketing\",\"Social Media Marketing\"],\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.crowdspring.com\/blog\/22-ways-brands-can-use-facebook-live-video-to-drive-business\/\",\"url\":\"https:\/\/www.crowdspring.com\/blog\/22-ways-brands-can-use-facebook-live-video-to-drive-business\/\",\"name\":\"22 Ways Brands Can Use Facebook Live Video to Drive Business - crowdspring Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.crowdspring.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.crowdspring.com\/blog\/22-ways-brands-can-use-facebook-live-video-to-drive-business\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.crowdspring.com\/blog\/22-ways-brands-can-use-facebook-live-video-to-drive-business\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2016\/07\/27132340\/Facebook-Live-Video.jpg\",\"datePublished\":\"2016-07-21T14:57:41+00:00\",\"dateModified\":\"2025-06-25T20:30:21+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.crowdspring.com\/blog\/22-ways-brands-can-use-facebook-live-video-to-drive-business\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.crowdspring.com\/blog\/22-ways-brands-can-use-facebook-live-video-to-drive-business\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.crowdspring.com\/blog\/22-ways-brands-can-use-facebook-live-video-to-drive-business\/#primaryimage\",\"url\":\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2016\/07\/27132340\/Facebook-Live-Video.jpg\",\"contentUrl\":\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2016\/07\/27132340\/Facebook-Live-Video.jpg\",\"width\":1280,\"height\":720},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.crowdspring.com\/blog\/22-ways-brands-can-use-facebook-live-video-to-drive-business\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\/\/www.crowdspring.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"22 Ways Brands Can Use Facebook Live Video to Drive Business\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.crowdspring.com\/blog\/#website\",\"url\":\"https:\/\/www.crowdspring.com\/blog\/\",\"name\":\"crowdspring Blog\",\"description\":\"Actionable insights on small business, marketing, entrepreneurship, design, and more, from crowdspring.\",\"publisher\":{\"@id\":\"https:\/\/www.crowdspring.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.crowdspring.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.crowdspring.com\/blog\/#organization\",\"name\":\"crowdspring\",\"url\":\"https:\/\/www.crowdspring.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.crowdspring.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/08\/27131716\/cs_logo.png\",\"contentUrl\":\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/08\/27131716\/cs_logo.png\",\"width\":1404,\"height\":276,\"caption\":\"crowdspring\"},\"image\":{\"@id\":\"https:\/\/www.crowdspring.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.crowdspring.com\/blog\/#\/schema\/person\/0c55d4d56728ea4519c1cfabf8927425\",\"name\":\"Lauren Nelson\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.crowdspring.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/57c5623332a463aefe273bc37f6b708ee716131566597524bcd0af514625be2b?s=96&d=identicon&r=pg\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/57c5623332a463aefe273bc37f6b708ee716131566597524bcd0af514625be2b?s=96&d=identicon&r=pg\",\"caption\":\"Lauren Nelson\"},\"url\":\"https:\/\/www.crowdspring.com\/blog\/author\/laurenknelson\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"22 Ways Brands Can Use Facebook Live Video to Drive Business - crowdspring Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"22 Ways Brands Can Use Facebook Live Video to Drive Business - crowdspring Blog","og_description":"It&#8217;s a well-established fact that video can drive major engagement for a brand. As Gary Vaynerchuk pointed out last year: The single most important strategy in content marketing today is video. Whether it\u2019s video on Facebook, Twitter, Snapchat or Youtube, the content you need to be thinking about creating and marketing on social for your business is video. Period. No matter what you\u2019re selling, no matter what your company does, if you don\u2019t have a video marketing strategy for the biggest video platforms, you are going to lose. And in case you haven\u2019t noticed, the platforms of distribution for video content online have shifted drastically over the last 18 months. Facebook is getting more daily minutes watched than YouTube, Snapchat\u2019s daily views are now in the billions, and video on Twitter has taken listening and one to one branding to a whole new level. What could be better than that?\u00a0Live\u00a0video. Apps like Meerkat and Periscope shook up the market in this respect, but other social titans weren&#8217;t far behind. Facebook, in particular, realized pretty quickly they were going to have to evolve in that direction to keep their user base engaged. Initially, they introduced the feature to their platform last year for verified accounts, but eventually, they expanded access to the general user base. &nbsp; &nbsp; Though demand for the service had been demonstrated by smaller players, Facebook live video feeds didn&#8217;t catch on right away. Celebrities like George Takei have been more likely to use it than others, allowing the feature to function like a video-based version of a Reddit AMA, but most users were either unaware of its availability or unsure how to use it. That&#8217;s begun to shift over the past couple of weeks. Following the live feed from Philando Castile&#8217;s girlfriend that was broadcast right after her boyfriend had been shot by an officer, a slew of people took to the live platform to express their frustrations. Suddenly, Facebook&#8217;s live video had found an audience, with one of many applications in the spotlight. Want a free brand review?Answer 5 short questions and we will send a custom report with actionable insights and specific actions you can take to build a stronger brand. We just emailed the info to you. Email Address As the live broadcast option gains greater visibility, it&#8217;s anticipated to become a more frequently used feature. In acknowledgment of potential growth, Facebook recently updated the look and feel of such video experiences. As Design &amp; Trend reports: Facebook announced that it has begun rolling an update to its live video platform that would allow longer live broadcasts. People and Page administrators will now be able to broadcast Facebook Live up to four hours per session, according to VentureBeat. When Facebook Live first launched, it only allowed users to broadcast live videos for up to two hours. The social media site said that people have requested to make livestreams longer and so the company has done just that by doubling the limitation. Facebook has also..","og_url":"https:\/\/www.crowdspring.com\/blog\/22-ways-brands-can-use-facebook-live-video-to-drive-business\/","og_site_name":"crowdspring Blog","article_published_time":"2016-07-21T14:57:41+00:00","article_modified_time":"2025-06-25T20:30:21+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2016\/07\/27132340\/Facebook-Live-Video.jpg","type":"image\/jpeg"}],"author":"Lauren Nelson","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Lauren Nelson","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.crowdspring.com\/blog\/22-ways-brands-can-use-facebook-live-video-to-drive-business\/#article","isPartOf":{"@id":"https:\/\/www.crowdspring.com\/blog\/22-ways-brands-can-use-facebook-live-video-to-drive-business\/"},"author":{"name":"Lauren Nelson","@id":"https:\/\/www.crowdspring.com\/blog\/#\/schema\/person\/0c55d4d56728ea4519c1cfabf8927425"},"headline":"22 Ways Brands Can Use Facebook Live Video to Drive Business","datePublished":"2016-07-21T14:57:41+00:00","dateModified":"2025-06-25T20:30:21+00:00","mainEntityOfPage":{"@id":"https:\/\/www.crowdspring.com\/blog\/22-ways-brands-can-use-facebook-live-video-to-drive-business\/"},"wordCount":1559,"publisher":{"@id":"https:\/\/www.crowdspring.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.crowdspring.com\/blog\/22-ways-brands-can-use-facebook-live-video-to-drive-business\/#primaryimage"},"thumbnailUrl":"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2016\/07\/27132340\/Facebook-Live-Video.jpg","keywords":["Facebook Marketing","Social Media Marketing"],"articleSection":["Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.crowdspring.com\/blog\/22-ways-brands-can-use-facebook-live-video-to-drive-business\/","url":"https:\/\/www.crowdspring.com\/blog\/22-ways-brands-can-use-facebook-live-video-to-drive-business\/","name":"22 Ways Brands Can Use Facebook Live Video to Drive Business - crowdspring Blog","isPartOf":{"@id":"https:\/\/www.crowdspring.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.crowdspring.com\/blog\/22-ways-brands-can-use-facebook-live-video-to-drive-business\/#primaryimage"},"image":{"@id":"https:\/\/www.crowdspring.com\/blog\/22-ways-brands-can-use-facebook-live-video-to-drive-business\/#primaryimage"},"thumbnailUrl":"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2016\/07\/27132340\/Facebook-Live-Video.jpg","datePublished":"2016-07-21T14:57:41+00:00","dateModified":"2025-06-25T20:30:21+00:00","breadcrumb":{"@id":"https:\/\/www.crowdspring.com\/blog\/22-ways-brands-can-use-facebook-live-video-to-drive-business\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.crowdspring.com\/blog\/22-ways-brands-can-use-facebook-live-video-to-drive-business\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.crowdspring.com\/blog\/22-ways-brands-can-use-facebook-live-video-to-drive-business\/#primaryimage","url":"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2016\/07\/27132340\/Facebook-Live-Video.jpg","contentUrl":"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2016\/07\/27132340\/Facebook-Live-Video.jpg","width":1280,"height":720},{"@type":"BreadcrumbList","@id":"https:\/\/www.crowdspring.com\/blog\/22-ways-brands-can-use-facebook-live-video-to-drive-business\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.crowdspring.com\/blog\/"},{"@type":"ListItem","position":2,"name":"22 Ways Brands Can Use Facebook Live Video to Drive Business"}]},{"@type":"WebSite","@id":"https:\/\/www.crowdspring.com\/blog\/#website","url":"https:\/\/www.crowdspring.com\/blog\/","name":"crowdspring Blog","description":"Actionable insights on small business, marketing, entrepreneurship, design, and more, from crowdspring.","publisher":{"@id":"https:\/\/www.crowdspring.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.crowdspring.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.crowdspring.com\/blog\/#organization","name":"crowdspring","url":"https:\/\/www.crowdspring.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.crowdspring.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/08\/27131716\/cs_logo.png","contentUrl":"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/08\/27131716\/cs_logo.png","width":1404,"height":276,"caption":"crowdspring"},"image":{"@id":"https:\/\/www.crowdspring.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.crowdspring.com\/blog\/#\/schema\/person\/0c55d4d56728ea4519c1cfabf8927425","name":"Lauren Nelson","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.crowdspring.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/57c5623332a463aefe273bc37f6b708ee716131566597524bcd0af514625be2b?s=96&d=identicon&r=pg","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/57c5623332a463aefe273bc37f6b708ee716131566597524bcd0af514625be2b?s=96&d=identicon&r=pg","caption":"Lauren Nelson"},"url":"https:\/\/www.crowdspring.com\/blog\/author\/laurenknelson\/"}]}},"_links":{"self":[{"href":"https:\/\/www.crowdspring.com\/blog\/wp-json\/wp\/v2\/posts\/22399","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.crowdspring.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.crowdspring.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.crowdspring.com\/blog\/wp-json\/wp\/v2\/users\/25517"}],"replies":[{"embeddable":true,"href":"https:\/\/www.crowdspring.com\/blog\/wp-json\/wp\/v2\/comments?post=22399"}],"version-history":[{"count":7,"href":"https:\/\/www.crowdspring.com\/blog\/wp-json\/wp\/v2\/posts\/22399\/revisions"}],"predecessor-version":[{"id":46755,"href":"https:\/\/www.crowdspring.com\/blog\/wp-json\/wp\/v2\/posts\/22399\/revisions\/46755"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.crowdspring.com\/blog\/wp-json\/wp\/v2\/media\/22400"}],"wp:attachment":[{"href":"https:\/\/www.crowdspring.com\/blog\/wp-json\/wp\/v2\/media?parent=22399"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.crowdspring.com\/blog\/wp-json\/wp\/v2\/categories?post=22399"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.crowdspring.com\/blog\/wp-json\/wp\/v2\/tags?post=22399"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}