{"id":18157,"date":"2013-05-22T10:28:35","date_gmt":"2013-05-22T15:28:35","guid":{"rendered":"http:\/\/crowdspring.wpengine.com\/?p=18157"},"modified":"2023-12-10T18:14:03","modified_gmt":"2023-12-11T00:14:03","slug":"small-business-branding-what-you-can-learn-from-the-worlds-best-brands","status":"publish","type":"post","link":"https:\/\/www.crowdspring.com\/blog\/small-business-branding-what-you-can-learn-from-the-worlds-best-brands\/","title":{"rendered":"Small Business Branding: What You Can Learn From The World&#8217;s Best Brands"},"content":{"rendered":"<p><a href=\"https:\/\/www.crowdspring.com\/blog\/small-business-branding-what-you-can-learn-from-the-worlds-best-brands\/top10brands\/\" rel=\"attachment wp-att-18159\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-18159\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2013\/05\/27132432\/top10brands.jpg\" alt=\"top10brands\" width=\"550\" height=\"537\" \/><\/a><\/p>\n<p>\n<div class='header-cta' style='display:none'>\n  <span>Discover your brand's unique character.<\/span>\n  <a href='https:\/\/www.crowdspring.com\/brand-archetype-quiz\/' class='btn btn-primary' target='_blank'>Reveal the truth with our free quiz!<\/a>\n<\/div>\n<\/p>\n<p>The 2013 Brandz Top 100 Most Valuable Global Brands <a href=\"http:\/\/www.millwardbrown.com\/brandz\/2013\/Top100\/Docs\/2013_BrandZ_Top100_Report.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">report<\/a> was just released. The report offers essential <a href=\"https:\/\/www.crowdspring.com\/blog\/branding\/\" target=\"_blank\" rel=\"noopener\">branding<\/a> lessons for startups and small businesses.<\/p>\n<p>Apple is once again listed as the most valuable global brand, with Google, IBM, <a href=\"https:\/\/www.crowdspring.com\/blog\/mcdonalds-logo\/\" target=\"_blank\" rel=\"noopener\">McDonald&#8217;s<\/a>, and Coca-Cola rounding out the top five.<\/p>\n<p>We&#8217;ve previously written about important lessons small businesses and startups can learn from the world&#8217;s best brands. If you want to review our prior posts, read <a title=\"What Small Businesses Can Learn From The World's Best Brands\" href=\"https:\/\/www.crowdspring.com\/blog\/small-business-brands\/\" target=\"_blank\" rel=\"noopener noreferrer\">What Small Businesses Can Learn From The World&#8217;s Best Brands<\/a>, <a title=\"Branding Secrets of the World's Best Brands\" href=\"https:\/\/www.crowdspring.com\/blog\/startups-small-business-branding\/\" target=\"_blank\" rel=\"noopener noreferrer\">Branding Secrets of the World&#8217;s Best Brands<\/a>, and <a title=\"What Can You Learn From The World's Best Brands?\" href=\"https:\/\/www.crowdspring.com\/blog\/worlds-best-brands\/\" target=\"_blank\" rel=\"noopener noreferrer\">What Can You Learn From The World&#8217;s Best Brands<\/a>.<\/p>\n<h2>Here are the key highlights from the BrandZ 2013 report and the ten essential lessons for small businesses and startups:<\/h2>\n<h3><strong>1) It&#8217;s not enough anymore to release new products and services.<\/strong><\/h3>\n<p>There are many products and services in the marketplace and a <a title=\"Marketing and Selling To Squirrels\" href=\"https:\/\/www.crowdspring.com\/blog\/marketing-and-selling-to-squirrels\/\" target=\"_blank\" rel=\"noopener noreferrer\">lot of noise<\/a>. Innovative brands attempt to be omnipresent and valuable to their customers. The best brands deliver great <a href=\"https:\/\/www.crowdspring.com\/blog\/small-business-and-startup-tips-which-type-is-your-brand\/\" target=\"_blank\" rel=\"noopener noreferrer\">value<\/a>.<\/p>\n<p>If you&#8217;re <a href=\"https:\/\/www.crowdspring.com\/how-to-write-a-business-plan\/\" target=\"_blank\" rel=\"noopener\">writing your business plan<\/a> and getting ready to <a href=\"https:\/\/www.crowdspring.com\/blog\/starting-a-business\/\" target=\"_blank\" rel=\"noopener\">start your business<\/a>, think about ways that you&#8217;ll differentiate in the market without having to differentiate on features.<\/p>\n<h3><strong>2) The distinction between consumers&#8217; personal, social, and business roles is eroding.<\/strong><\/h3>\n<p>We often occupy all of those roles simultaneously, and as a result, it&#8217;s becoming more difficult for many brands to market to their customers.<\/p>\n<p>Branding is essential, and it&#8217;s too easy to make a <a title=\"Five Branding Mistakes That Will Cripple Your Small Business\" href=\"https:\/\/www.crowdspring.com\/blog\/small-business-branding\/\" target=\"_blank\" rel=\"noopener noreferrer\">branding mistake that can cripple your small business<\/a>.<\/p>\n<p><div class=\"subscription-hero-snippet image-on-left\" style=\"background: #3B2B8F\"><div class=\"title centered\">What\u2019s your brand\u2019s true essence?<\/div><div class=\"main-content\"><div class=\"image-wrapper\"><img decoding=\"async\" src=\"https:\/\/assets.crowdspring.com\/marketing\/landing-page\/brand-archetype-hero.png\" alt=\"brand archetype illustration of the magician\"\/><\/div><div class=\"form-wrapper\"><div class=\"subtitle\">Discover your brand's unique character in just 3 minutes & unveil 15 key insights to make your brand stronger.<\/div><a target=\"_blank\" class=\"btn btn-primary\" href=\"https:\/\/www.crowdspring.com\/brand-archetype-quiz\/\">Start the free quiz now!<\/a><\/div><\/div><\/div><\/p>\n<h3><strong>3) Location is no longer relevant.<\/strong><\/h3>\n<p>Smaller brands can effectively compete with more prominent brands because you can reach the consumer anywhere, physically or virtually. But you must have a <a title=\"Small Business Marketing: Web Design Best Practices and Tips\" href=\"https:\/\/www.crowdspring.com\/blog\/web-design-small-business\/\" target=\"_blank\" rel=\"noopener noreferrer\">website<\/a>\u00a0to reach consumers virtually.<\/p>\n<h3><strong>4) Brands that are <a title=\"Marketing is About Values\" href=\"https:\/\/www.crowdspring.com\/blog\/marketing-values\/\" target=\"_blank\" rel=\"noopener noreferrer\">meaningfully different<\/a> tend to be more successful.<\/strong><\/h3>\n<p>Consumers are looking for &#8220;a bit more&#8221; from most brands &#8211; not just the products and services they purchased. This is an opportunity for smaller brands to deliver great value and personalize products, services, and communications with their customers. And it would be best if you made these differences clear with your <a href=\"https:\/\/www.crowdspring.com\/blog\/brand-identity\/\" target=\"_blank\" rel=\"noopener\">brand identity<\/a>.<\/p>\n<h3><strong>5) Customers are looking for a flawless experience from all brands and typically have little patience when the experience is <a title=\"5 Tips: What Being An Angry Customer Has Taught Me About Great Customer Service\" href=\"https:\/\/www.crowdspring.com\/blog\/what-anger-taught-me-about-great-customer-service\/\" target=\"_blank\" rel=\"noopener noreferrer\">less than perfect<\/a>.<\/strong><\/h3>\n<p>Years ago, specific industries could offer poor customer experience, and customers would tolerate that poor experience because there were few options for customers.<\/p>\n<p>This is no longer true.<\/p>\n<p>There are numerous options for nearly all customers, and poor experience is a sure way for a brand or a small business to lose customers and go out of business.<\/p>\n<h3><strong>6) <a title=\"The Small Business Content Marketing Paradox\" href=\"https:\/\/www.crowdspring.com\/blog\/small-business-content-marketing-paradox\/\" target=\"_blank\" rel=\"noopener noreferrer\">Content marketing<\/a> is essential.<\/strong><\/h3>\n<p>Brands are producing their own <a title=\"How to Grow Your Business With Content Marketing\" href=\"https:\/\/www.crowdspring.com\/blog\/small-business-content-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">content<\/a> and telling their own stories.<\/p>\n<p>It&#8217;s no longer enough to rely on the media to help brands grow. This means that smaller companies will need to keep up and finds ways to create valuable and unique content.<\/p>\n<p>Brands with <a title=\"10 tips for startups and small businesses on using voice in your marketing\" href=\"https:\/\/www.crowdspring.com\/blog\/brand-archetypes\/\" target=\"_blank\" rel=\"noopener noreferrer\">&#8220;personalities&#8221;<\/a> tend to do better.<\/p>\n<h3><strong>7) <a title=\"Small Business and Startups: Cultivate Trust and Nurture Loyalty\" href=\"https:\/\/www.crowdspring.com\/blog\/small-business-and-startups-trust-and-loyalty\/\" target=\"_blank\" rel=\"noopener noreferrer\">Brand reputation<\/a> is becoming even more critical today.<\/strong><\/h3>\n<p>Recommendations from friends and colleagues can make or break a brand.<\/p>\n<h3><strong>8) To accelerate growth, it&#8217;s essential to be present in rapidly growing markets.<\/strong><\/h3>\n<p>If you&#8217;re struggling to grow, this may be a good time for a <a href=\"https:\/\/www.crowdspring.com\/blog\/how-to-rebrand\/\" target=\"_blank\" rel=\"noopener\">rebrand<\/a> and a refocus.<\/p>\n<h3><strong>9) The middle is getting squeezed.<\/strong><\/h3>\n<p>Brands at the premium and low price ends of the spectrum present consumers with a clear choice. Everyone in the middle is being left behind.<\/p>\n<p>If you&#8217;re not at the premium or low end of pricing in your market, you have a greater need to communicate a <a title=\"Startup Tip: Create REAL Value\" href=\"http:\/\/rosskimbarovsky.com\/2009\/12\/startup-tip-create-value\/\" target=\"_blank\" rel=\"noopener noreferrer\">clear value proposition<\/a> to your customers.<\/p>\n<h3><strong>10) Companies that <a title=\"How to Grow Your Business With Content Marketing\" href=\"https:\/\/www.crowdspring.com\/blog\/small-business-content-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">listen<\/a> to their customers on social media and engage in collaborative conversations tend to be more successful than companies that ignore consumers.<\/strong><\/h3>\n<p>Pay attention to what people say about you because it&#8217;s more important than what you say about your brand.<\/p>\n<p><a href=\"https:\/\/www.crowdspring.com\/how-it-works\/?utm_source=csblog&utm_medium=brandidentity&utm_campaign=cta\" target=\"_blank\"><img decoding=\"async\" class=\"alignnone size-full wp-image-35262\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2022\/05\/06164945\/small-business-blog-master-cta.png\" alt=\"\" width=\"700\" height=\"466\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here are 10 key highlights from the BrandZ 2013 report and the important branding lessons for small businesses and startups.<\/p>\n","protected":false},"author":2,"featured_media":18159,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3154],"tags":[3160,2635,3159,1399],"class_list":["post-18157","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-identity","tag-growing-a-business","tag-small-business-marketing","tag-starting-a-business","tag-startup-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Small Business Branding: What You Can Learn From The World&#039;s Best Brands - crowdspring Blog<\/title>\n<meta name=\"description\" content=\"Here are 10 key highlights from the BrandZ 2013 report and the important branding lessons for small businesses and startups.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Small Business Branding: What You Can Learn From The World&#039;s Best Brands - crowdspring Blog\" \/>\n<meta property=\"og:description\" content=\"Here are 10 key highlights from the BrandZ 2013 report and the important branding lessons for small businesses and startups.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.crowdspring.com\/blog\/small-business-branding-what-you-can-learn-from-the-worlds-best-brands\/\" \/>\n<meta property=\"og:site_name\" content=\"crowdspring Blog\" \/>\n<meta property=\"article:published_time\" content=\"2013-05-22T15:28:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-11T00:14:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2013\/05\/27132432\/top10brands.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"550\" \/>\n\t<meta property=\"og:image:height\" content=\"537\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ross Kimbarovsky\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ross Kimbarovsky\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.crowdspring.com\/blog\/small-business-branding-what-you-can-learn-from-the-worlds-best-brands\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.crowdspring.com\/blog\/small-business-branding-what-you-can-learn-from-the-worlds-best-brands\/\"},\"author\":{\"name\":\"Ross Kimbarovsky\",\"@id\":\"https:\/\/www.crowdspring.com\/blog\/#\/schema\/person\/45a66ce5a05496798744cf14367aa575\"},\"headline\":\"Small Business Branding: What You Can Learn From The World&#8217;s Best Brands\",\"datePublished\":\"2013-05-22T15:28:35+00:00\",\"dateModified\":\"2023-12-11T00:14:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.crowdspring.com\/blog\/small-business-branding-what-you-can-learn-from-the-worlds-best-brands\/\"},\"wordCount\":651,\"publisher\":{\"@id\":\"https:\/\/www.crowdspring.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.crowdspring.com\/blog\/small-business-branding-what-you-can-learn-from-the-worlds-best-brands\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2013\/05\/27132432\/top10brands.jpg\",\"keywords\":[\"Growing a Business\",\"Small Business Marketing\",\"Starting a Business\",\"Startup Marketing\"],\"articleSection\":[\"Brand Identity\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.crowdspring.com\/blog\/small-business-branding-what-you-can-learn-from-the-worlds-best-brands\/\",\"url\":\"https:\/\/www.crowdspring.com\/blog\/small-business-branding-what-you-can-learn-from-the-worlds-best-brands\/\",\"name\":\"Small Business Branding: What You Can Learn From The World's Best Brands - crowdspring Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.crowdspring.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.crowdspring.com\/blog\/small-business-branding-what-you-can-learn-from-the-worlds-best-brands\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.crowdspring.com\/blog\/small-business-branding-what-you-can-learn-from-the-worlds-best-brands\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2013\/05\/27132432\/top10brands.jpg\",\"datePublished\":\"2013-05-22T15:28:35+00:00\",\"dateModified\":\"2023-12-11T00:14:03+00:00\",\"description\":\"Here are 10 key highlights from the BrandZ 2013 report and the important branding lessons for small businesses and startups.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.crowdspring.com\/blog\/small-business-branding-what-you-can-learn-from-the-worlds-best-brands\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.crowdspring.com\/blog\/small-business-branding-what-you-can-learn-from-the-worlds-best-brands\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.crowdspring.com\/blog\/small-business-branding-what-you-can-learn-from-the-worlds-best-brands\/#primaryimage\",\"url\":\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2013\/05\/27132432\/top10brands.jpg\",\"contentUrl\":\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2013\/05\/27132432\/top10brands.jpg\",\"width\":550,\"height\":537},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.crowdspring.com\/blog\/small-business-branding-what-you-can-learn-from-the-worlds-best-brands\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\/\/www.crowdspring.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Small Business Branding: What You Can Learn From The World&#8217;s Best Brands\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.crowdspring.com\/blog\/#website\",\"url\":\"https:\/\/www.crowdspring.com\/blog\/\",\"name\":\"crowdspring Blog\",\"description\":\"Actionable insights on small business, marketing, entrepreneurship, design, and more, from crowdspring.\",\"publisher\":{\"@id\":\"https:\/\/www.crowdspring.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.crowdspring.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.crowdspring.com\/blog\/#organization\",\"name\":\"crowdspring\",\"url\":\"https:\/\/www.crowdspring.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.crowdspring.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/08\/27131716\/cs_logo.png\",\"contentUrl\":\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/08\/27131716\/cs_logo.png\",\"width\":1404,\"height\":276,\"caption\":\"crowdspring\"},\"image\":{\"@id\":\"https:\/\/www.crowdspring.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.crowdspring.com\/blog\/#\/schema\/person\/45a66ce5a05496798744cf14367aa575\",\"name\":\"Ross Kimbarovsky\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.crowdspring.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f7a209df9705fd84386951221639a0ba31f8f7acf8e831c42b80de809b9f7164?s=96&d=identicon&r=pg\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f7a209df9705fd84386951221639a0ba31f8f7acf8e831c42b80de809b9f7164?s=96&d=identicon&r=pg\",\"caption\":\"Ross Kimbarovsky\"},\"description\":\"Ross Kimbarovsky is seasoned entrepreneur, small business expert and startup mentor with over 30 years of experience in business, marketing, technology, and law. He is the CEO and Founder of crowdspring, a leading platform for custom design and creative services. He's mentored 2,000+ entrepreneurs and business owners, has raised or helped raise $10+ million in funding, and founded a startup studio where he developed, incubated, and launched innovative new businesses. Ross is passionate about helping entrepreneurs and small business owners thrive. He's the author of Stand Out, a guide for anyone looking to start and grow a successful business. He is a regular speaker at events and a contributor to Forbes, Entrepreneur, and Inc. Magazine. His achievements in technology, business, and law have earned him a spot on Techweek100\u2032s list of top leaders and other awards. And yes, he started crowdspring to ditch the attorney dress code and rock shorts and sandals to work!\",\"url\":\"https:\/\/www.crowdspring.com\/blog\/author\/ross\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Small Business Branding: What You Can Learn From The World's Best Brands - crowdspring Blog","description":"Here are 10 key highlights from the BrandZ 2013 report and the important branding lessons for small businesses and startups.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Small Business Branding: What You Can Learn From The World's Best Brands - crowdspring Blog","og_description":"Here are 10 key highlights from the BrandZ 2013 report and the important branding lessons for small businesses and startups.","og_url":"https:\/\/www.crowdspring.com\/blog\/small-business-branding-what-you-can-learn-from-the-worlds-best-brands\/","og_site_name":"crowdspring Blog","article_published_time":"2013-05-22T15:28:35+00:00","article_modified_time":"2023-12-11T00:14:03+00:00","og_image":[{"width":550,"height":537,"url":"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2013\/05\/27132432\/top10brands.jpg","type":"image\/jpeg"}],"author":"Ross Kimbarovsky","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Ross Kimbarovsky","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.crowdspring.com\/blog\/small-business-branding-what-you-can-learn-from-the-worlds-best-brands\/#article","isPartOf":{"@id":"https:\/\/www.crowdspring.com\/blog\/small-business-branding-what-you-can-learn-from-the-worlds-best-brands\/"},"author":{"name":"Ross Kimbarovsky","@id":"https:\/\/www.crowdspring.com\/blog\/#\/schema\/person\/45a66ce5a05496798744cf14367aa575"},"headline":"Small Business Branding: What You Can Learn From The World&#8217;s Best Brands","datePublished":"2013-05-22T15:28:35+00:00","dateModified":"2023-12-11T00:14:03+00:00","mainEntityOfPage":{"@id":"https:\/\/www.crowdspring.com\/blog\/small-business-branding-what-you-can-learn-from-the-worlds-best-brands\/"},"wordCount":651,"publisher":{"@id":"https:\/\/www.crowdspring.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.crowdspring.com\/blog\/small-business-branding-what-you-can-learn-from-the-worlds-best-brands\/#primaryimage"},"thumbnailUrl":"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2013\/05\/27132432\/top10brands.jpg","keywords":["Growing a Business","Small Business Marketing","Starting a Business","Startup Marketing"],"articleSection":["Brand Identity"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.crowdspring.com\/blog\/small-business-branding-what-you-can-learn-from-the-worlds-best-brands\/","url":"https:\/\/www.crowdspring.com\/blog\/small-business-branding-what-you-can-learn-from-the-worlds-best-brands\/","name":"Small Business Branding: What You Can Learn From The World's Best Brands - crowdspring Blog","isPartOf":{"@id":"https:\/\/www.crowdspring.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.crowdspring.com\/blog\/small-business-branding-what-you-can-learn-from-the-worlds-best-brands\/#primaryimage"},"image":{"@id":"https:\/\/www.crowdspring.com\/blog\/small-business-branding-what-you-can-learn-from-the-worlds-best-brands\/#primaryimage"},"thumbnailUrl":"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2013\/05\/27132432\/top10brands.jpg","datePublished":"2013-05-22T15:28:35+00:00","dateModified":"2023-12-11T00:14:03+00:00","description":"Here are 10 key highlights from the BrandZ 2013 report and the important branding lessons for small businesses and startups.","breadcrumb":{"@id":"https:\/\/www.crowdspring.com\/blog\/small-business-branding-what-you-can-learn-from-the-worlds-best-brands\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.crowdspring.com\/blog\/small-business-branding-what-you-can-learn-from-the-worlds-best-brands\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.crowdspring.com\/blog\/small-business-branding-what-you-can-learn-from-the-worlds-best-brands\/#primaryimage","url":"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2013\/05\/27132432\/top10brands.jpg","contentUrl":"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2013\/05\/27132432\/top10brands.jpg","width":550,"height":537},{"@type":"BreadcrumbList","@id":"https:\/\/www.crowdspring.com\/blog\/small-business-branding-what-you-can-learn-from-the-worlds-best-brands\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.crowdspring.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Small Business Branding: What You Can Learn From The World&#8217;s Best Brands"}]},{"@type":"WebSite","@id":"https:\/\/www.crowdspring.com\/blog\/#website","url":"https:\/\/www.crowdspring.com\/blog\/","name":"crowdspring Blog","description":"Actionable insights on small business, marketing, entrepreneurship, design, and more, from crowdspring.","publisher":{"@id":"https:\/\/www.crowdspring.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.crowdspring.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.crowdspring.com\/blog\/#organization","name":"crowdspring","url":"https:\/\/www.crowdspring.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.crowdspring.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/08\/27131716\/cs_logo.png","contentUrl":"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/08\/27131716\/cs_logo.png","width":1404,"height":276,"caption":"crowdspring"},"image":{"@id":"https:\/\/www.crowdspring.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.crowdspring.com\/blog\/#\/schema\/person\/45a66ce5a05496798744cf14367aa575","name":"Ross Kimbarovsky","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.crowdspring.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/f7a209df9705fd84386951221639a0ba31f8f7acf8e831c42b80de809b9f7164?s=96&d=identicon&r=pg","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f7a209df9705fd84386951221639a0ba31f8f7acf8e831c42b80de809b9f7164?s=96&d=identicon&r=pg","caption":"Ross Kimbarovsky"},"description":"Ross Kimbarovsky is seasoned entrepreneur, small business expert and startup mentor with over 30 years of experience in business, marketing, technology, and law. He is the CEO and Founder of crowdspring, a leading platform for custom design and creative services. He's mentored 2,000+ entrepreneurs and business owners, has raised or helped raise $10+ million in funding, and founded a startup studio where he developed, incubated, and launched innovative new businesses. Ross is passionate about helping entrepreneurs and small business owners thrive. He's the author of Stand Out, a guide for anyone looking to start and grow a successful business. He is a regular speaker at events and a contributor to Forbes, Entrepreneur, and Inc. Magazine. His achievements in technology, business, and law have earned him a spot on Techweek100\u2032s list of top leaders and other awards. And yes, he started crowdspring to ditch the attorney dress code and rock shorts and sandals to work!","url":"https:\/\/www.crowdspring.com\/blog\/author\/ross\/"}]}},"_links":{"self":[{"href":"https:\/\/www.crowdspring.com\/blog\/wp-json\/wp\/v2\/posts\/18157","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.crowdspring.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.crowdspring.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.crowdspring.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.crowdspring.com\/blog\/wp-json\/wp\/v2\/comments?post=18157"}],"version-history":[{"count":9,"href":"https:\/\/www.crowdspring.com\/blog\/wp-json\/wp\/v2\/posts\/18157\/revisions"}],"predecessor-version":[{"id":45492,"href":"https:\/\/www.crowdspring.com\/blog\/wp-json\/wp\/v2\/posts\/18157\/revisions\/45492"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.crowdspring.com\/blog\/wp-json\/wp\/v2\/media\/18159"}],"wp:attachment":[{"href":"https:\/\/www.crowdspring.com\/blog\/wp-json\/wp\/v2\/media?parent=18157"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.crowdspring.com\/blog\/wp-json\/wp\/v2\/categories?post=18157"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.crowdspring.com\/blog\/wp-json\/wp\/v2\/tags?post=18157"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}