{"id":10687,"date":"2011-03-07T01:00:27","date_gmt":"2011-03-07T07:00:27","guid":{"rendered":"http:\/\/crowdspring.wpengine.com\/?p=10687"},"modified":"2021-02-27T14:48:03","modified_gmt":"2021-02-27T20:48:03","slug":"12-questions-meet-edward-laurin-canada","status":"publish","type":"post","link":"https:\/\/www.crowdspring.com\/blog\/12-questions-meet-edward-laurin-canada\/","title":{"rendered":"12 Questions: Meet Edward Laurin (Canada)"},"content":{"rendered":"

In our <\/em>12 Questions<\/em><\/strong> blog series, we feature interviews with someone from the crowdSPRING community. For these interviews, we pick people who add value to our community \u2013 in the blog, in the forums, in the projects. Plainly \u2013 activities that make crowdSPRING a better community. Be professional, treat others with respect, help us build something very special, and we\u2019ll take notice.<\/em><\/p>\n

We\u2019re very proud to feature Edward Laurin (crowdSPRING username: LOREWREN<\/a>) today. Edward lives and works in suburban Toronto, Ontario.<\/p>\n

\"\"<\/a><\/p>\n

 <\/p>\n

1. Please tell us about yourself.<\/strong><\/p>\n

Husband. Father. Designer. Working Artist. Friend. Cousin to many. Canadian. No band\"\"<\/a>wagon jumping Toronto Maple Leaf hockey fan. Born on\u00a0the shores of Georgian Bay in an English and French speaking small town. My french is limited to a few words and phases but I can always pull\u00a0upon my drawing skills when language barriers arise. Live in the inner suburbs of Toronto, Ontario.<\/p>\n

Started my career doing lots of freelance after graduating from college as full time jobs were few and far between at the time (Mum and Dad\u00a0were wondering if I would ever get a real job). I think they honestly thought this career choice involved living in a artist loft, painting still life\u00a0\u00a0fruit and nudes. Freelance turned into a full time offer with my first \u00a0agency and then a jump to a great client side opportunity for a 12 year\u00a0stint as in-house creative director for a technology company. Joined when the company was private and experienced the transition to publicly\u00a0traded company. Great learning experience and worked with some very creative folks outside the design realm – computer programmers,\u00a0engineers and product managers are creative people too! If you’ve been in front of a PC and a red rectangle logo appeared upon start up then\u00a0you have seen one of my logos. Now work for myself with direct clients and as a hired creative gun for boutique marketing communication\u00a0firms.<\/p>\n

2. How did you become interested in design?<\/strong><\/p>\n

Always drew a lot as a kid. Give me a pencil and some paper and I was a happy camper. Sketch books went everywhere with me. Wish I still had\u00a0them to look back upon. Remember showing my Mem\u00e9re my drawings of Bugs Bunny and Yosemite Sam around the age of 8. I remember\u00a0reading the book Harold and his Purple Crayon by Crockett Johnson and his many adventures with drawing as a way to change the world.<\/p>\n

\"\"<\/a><\/p>\n

My graphic design focus came in secondary school. We had moved to a new city from a really small town and went to all the secondary schools\u00a0in the city and asked about their art classes. My Dad was in tow and has commented then that he knew then I was serious about my drawing\u00a0skills and it would be my career. The high school had not only the typical fine arts offering but also Life drawing, Drafting and what was\u00a0labelled as Vocational Arts. An art teacher named Mr. Robinson inspired (in other words kick my butt) me to pursue a graphic design college\u00a0education. I recall my first watercolour lesson with him, two brush stroke swirls and a face appeared. Also the investment in a fine watercolour\u00a0brush that I still use today. He was very perturbed when I didn’t get into my and his first choice of college programs. It turned out to be a\u00a0blessing, as I came to Toronto for my graphic design college education.<\/p>\n

3. Which of your designs are your favourites and why?<\/strong><\/p>\n

a\u00a0\u00a0\u00a0 My painting of my love when she was pregnant. Its titled – of course its a Madonna.
\nb\u00a0\u00a0\u00a0 My painting of Rose Bay, Nova Scotia – fond memory of sleeping by the ocean for the first time.\"\"<\/a>
\nc\u00a0\u00a0\u00a0 Albany Packaging – Branding Project. Client has asked for a complete redo of its image – externally and internally audiences. Logo and my latest\u00a0designed web project completed so far with more projects in the works.
\nd\u00a0\u00a0\u00a0 Ninja Dog – has great potential to extend brands’ promise and refresh over time. Too bad cS buyer chose another.
\ne\u00a0\u00a0\u00a0 Dinner Delivered – client has keen eye and appreciation of design. They know their business and respected that I knew mine.
\nf\u00a0\u00a0\u00a0 The Dobbs Group – extended the awarded cS logo project into a relationship that has resulted in a few direct projects.
\ng\u00a0\u00a0\u00a0 United Seafood – Cape Gourmet Seafood Retail Packaging – series of four, clients collaborating style worked well with the\u00a0common goal of a timely delivery without sacrificing investment into packaging appeal on the shelf. Wasn’t a hurry up and wait for approval project.
\nh\u00a0\u00a0\u00a0 Michael Cooper – great photo imagery to choose from for direct mail campaigns. www.coopershoots.com<\/p>\n

4. Who\/what are some of the biggest influences on your design work?<\/strong><\/p>\n

My wife – always tells me the truth and has a great perspective and honest advice.<\/p>\n

Michael Cooper – Photographer I have collaborated with for years. Captures the moment of light that makes every art director looks like they\u00a0know what they doing to the client.<\/p>\n

Magazines – I used to read everything but time restrictions have curtailed that activity of late. Always a great deck moment at a friends cottage,\u00a0reading a dog eared National Geographic with a pint of Guinness. Hope to one day start my own cottage collection.<\/p>\n

KY Ho – founder of ATI Technologies Inc. One the best experiences in my branding career. Came about as a result of knowing and respecting my\u00a0opportunity to work with this gentleman.<\/p>\n

Charlie Harper – illustrator – became acquainted through one of my daughters first alphabet book.<\/p>\n

Eric Gill – renaissance designer – typography and printer.\"\"<\/a><\/p>\n

Takao Tanabe – Painter – viewed a retrospective exhibit in Halifax NS a couple of years ago and it still haunts me in good way.<\/p>\n

Lawren Harris – Painter – member of the Group of Seven. Kept pushing his painting styles and subject matter through out his career.<\/p>\n

5. Wh<\/strong>at kind of on-line resources do you use?<\/strong><\/p>\n

www.smashingmagazine.com
\nwww.globeandmail.com\/business
\nwww.vectips.com
\nwww.ehmac.ca<\/p>\n

6. Mac or PC?<\/strong><\/p>\n

I am a diehard Mac user – some would even say evangelical. Worked at a job where PCs were dominant and frankly couldn’t do the leap. Not to\u00a0say Mac don’t have issues – they do – but in my experience the mac community is more willing to assist with a solution.<\/p>\n

A MacBook and a MacMini are the current hardware. Adobe CS4 is the software. Filemaker for biz stuff. Came to Cs to improve my Illustrator\u00a0skills with real projects. I learn best with with real outcomes. I think it also factors heavily into the time crunch we are under these days to\u00a0produce. I want to create my own stuff while I follow along the software tutorials – online or in the CS class book editions – cherry pick what I\u00a0need to know and move on.<\/p>\n

8 x 10 inches Sketch Pad black with wire bindery and a yellow HB pencil. No eraser. Stashed in the recently found (almost perfect) vertical\u00a0laptop bag. Bit of a quest over the past couple of years to find such a laptop bag.<\/p>\n

7. What is your dream design project?<\/strong><\/p>\n

Still searching and I think that is the essence of what makes being a graphic design problem solver such a great career. I challenge my limits to be\u00a0creative and my ability to work smart.<\/p>\n

\"\"<\/a><\/p>\n

8. How do you promote your work?<\/strong><\/p>\n

Read a great business book about growing my business through\u00a0referrals and its guidelines are working for me.\u00a0Get More Referrals Now! by Bill Cates<\/p>\n

Linkedin.com has a online tool for presentations.\u00a0To view the portfolio presentation, please visit my online profile at http:\/\/ca.linkedin.com\/pub\/edward-laurin\/4\/292\/bb9<\/a><\/p>\n

My new website\u00a0 www.lorewrencodesign.com<\/a><\/p>\n

9. Please describe your typical work day.<\/strong><\/p>\n

I work from a home office, and my hours are dictated by my daughter’s daycare schedule and my wife’s commuting schedule.<\/p>\n

I am generally in the office from 10 a.m. – 3:30 p.m. and go back at it after 8:30 p.m. when a deadline is looming. \u00a0I tend to scan eMails on my\u00a0iPhone while having my first cup of brewed coffee. I find that doing eMails during the day can eat up a fair chunk of time so I need a bit of a regime of\u00a0reading and answering to equal out the blocks of design productivity. Some creative procrastination, in the guise of research, to avoid accounting duties for as long as possible. I work with a sketch\u00a0book most days – projects in the works or project notes or even phone call doodles. Trying really hard to break the scrap of paper habit for\u00a0notes – just adds to the clutter on my desk. Computer work always follows the sketch phase. My idea generation is quicker with a pencil than\u00a0with a keyboard and mouse.<\/p>\n

10. What are other ways you use your creativity?<\/strong><\/p>\n

\"\"<\/a>I paint. It is a completely selfish form of expression that doesn’t involve a brief or sales objective. It takes me away from everything and it is good\u00a0for my state of mind. My paintings are on display for sale at a local restaurant and most recently part of group exhibit at a corporate office.<\/p>\n

Cooking (thanks to Jamie Oliver). Can’t help but modify a recipe if need be to suit items in the pantry or when making dish for the s econd\u00a0time. Before getting rid of our TV cable (now use a HD antenna from a box store and get great HD reception) I watched the Food Network.\u00a0Sometimes mindless chatter but always visually so much of a feast for the eyes.<\/p>\n

Home renos – we own a 1920s built home. Always a To Do list in motion. My brother in-law is a working carpenter and I can always ask for\u00a0advice or just get out his way and become the beer boy.<\/p>\n

11. If you weren\u2019t designing, what would you be doing?<\/strong><\/p>\n

I would paint full time.<\/p>\n

12. What do you do with your free time?<\/strong><\/p>\n

I spent that with my wife and sweet daughter being a family. Playdough is still one the coolest toys. Looking forward to the Lego phase.<\/p>\n

____________________________<\/p>\n

Thanks, Edward!<\/p>\n","protected":false},"excerpt":{"rendered":"

In our 12 Questions blog series, we feature interviews with someone from the crowdSPRING community. For these interviews, we pick people who add value to our community \u2013 in the blog, in the forums, in the projects. Plainly \u2013 activities that make crowdSPRING a better community. Be professional, treat others with respect, help us build something very special, and we\u2019ll take notice. We\u2019re very proud to feature Edward Laurin (crowdSPRING username: LOREWREN) today. Edward lives and works in suburban Toronto, Ontario.   1. Please tell us about yourself. Husband. Father. Designer. Working Artist. Friend. Cousin to many. Canadian. No bandwagon jumping Toronto Maple Leaf hockey fan. Born on\u00a0the shores of Georgian Bay in an English and French speaking small town. My french is limited to a few words and phases but I can always pull\u00a0upon my drawing skills when language barriers arise. Live in the inner suburbs of Toronto, Ontario. Started my career doing lots of freelance after graduating from college as full time jobs were few and far between at the time (Mum and Dad\u00a0were wondering if I would ever get a real job). I think they honestly thought this career choice involved living in a artist loft, painting still life\u00a0\u00a0fruit and nudes. Freelance turned into a full time offer with my first \u00a0agency and then a jump to a great client side opportunity for a 12 year\u00a0stint as in-house creative director for a technology company. Joined when the company was private and experienced the transition to publicly\u00a0traded company. Great learning experience and worked with some very creative folks outside the design realm – computer programmers,\u00a0engineers and product managers are creative people too! If you’ve been in front of a PC and a red rectangle logo appeared upon start up then\u00a0you have seen one of my logos. Now work for myself with direct clients and as a hired creative gun for boutique marketing communication\u00a0firms.<\/p>\n","protected":false},"author":19,"featured_media":10688,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3158],"tags":[3183],"class_list":["post-10687","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-other","tag-interviews"],"yoast_head":"\n12 Questions: Meet Edward Laurin (Canada) - crowdspring Blog<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"12 Questions: Meet Edward Laurin (Canada) - crowdspring Blog\" \/>\n<meta property=\"og:description\" content=\"In our 12 Questions blog series, we feature interviews with someone from the crowdSPRING community. 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Started my career doing lots of freelance after graduating from college as full time jobs were few and far between at the time (Mum and Dad\u00a0were wondering if I would ever get a real job). I think they honestly thought this career choice involved living in a artist loft, painting still life\u00a0\u00a0fruit and nudes. Freelance turned into a full time offer with my first \u00a0agency and then a jump to a great client side opportunity for a 12 year\u00a0stint as in-house creative director for a technology company. Joined when the company was private and experienced the transition to publicly\u00a0traded company. Great learning experience and worked with some very creative folks outside the design realm – computer programmers,\u00a0engineers and product managers are creative people too! If you’ve been in front of a PC and a red rectangle logo appeared upon start up then\u00a0you have seen one of my logos. 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