{"id":23100,"date":"2017-02-07T11:26:23","date_gmt":"2017-02-07T17:26:23","guid":{"rendered":"https:\/\/blog.crowdspring.com\/?p=23100"},"modified":"2023-06-15T18:46:03","modified_gmt":"2023-06-15T23:46:03","slug":"level-the-playing-field-with-these-5-crowdsourced-designs","status":"publish","type":"post","link":"https:\/\/www.crowdspring.com\/blog\/level-the-playing-field-with-these-5-crowdsourced-designs\/","title":{"rendered":"Level the Playing Field with These 5 Crowdsourced Designs"},"content":{"rendered":"

\"\"<\/p>\n

Technology has helped close the gap between small businesses and startups and the larger, better-financed competitors they have set out to disrupt.<\/p>\n

Sometimes, being smaller can even be a competitive advantage<\/a>.<\/p>\n

So, if you’re writing a business plan<\/a> and getting ready to start a business<\/a>, don’t despair. It will be tough to compete against established companies, but you can give yourself a competitive advantage by crowdsourcing designs to build your company’s brand identity<\/a>.<\/p>\n

To get a few ideas about how other businesses have leveraged crowdsourcing for design, you can read 99 designs you can crowdsource on crowdspring<\/a>.<\/p>\n

Why should startups and small businesses trust crowdsourcing to meet their design needs?<\/p>\n

When discussing lean marketing strategies<\/a>, I wrote:<\/p>\n

Small businesses and startups have minimal brand recognition, are often located in geographic or demographic areas that limit their marketing options, and most have small (or non-existent) marketing budgets.<\/p><\/blockquote>\n

Crowdsourcing empowers startups and small businesses to avoid the time-consuming process of finding a graphic designer, negotiating a contract and a fee for the work, and waiting to review one or several design choices.<\/p>\n

Simply put: crowdsourcing is quicker, less expensive, easier, and offers you far more choice than working with a single freelancer or agency.<\/p>\n

What types of designs should startups and small businesses crowdsource?<\/p>\n

1. Logo Design<\/a><\/strong><\/h2>\n

\"\"<\/a><\/p>\n

Startups and small businesses often make the mistake of using a poorly designed logo or an off-the-shelf generic logo from an online logo store<\/a>.<\/p>\n

This is a costly mistake.<\/p>\n

In an earlier article examining Branding Secrets of the World’s Best Brands<\/a>, I discussed a few reasons why startups and small businesses should have strong branding<\/a> (including a strong logo):<\/p>\n

The logo is one of the most important elements of a brand. As you think about your logo, keep your audience and products\/services in mind because you want your logo to reflect your company. A good logo builds trust and a strong logo will help to pull your brand together.Think about the logos of some of the world\u2019s most admired brands (Apple, Google, Amazon). How do you feel (emotionally) when you see one of those logos?<\/p>\n

By making your logo the main theme of your marketing and advertising activities (online and offline), the logo will become associated with your business and will help you to better communicate with prospects and customers.<\/p><\/blockquote>\n

Custom logo design projects on crowdspring start at $299. Take a look at this guide to understand how much logo design should cost<\/a>.<\/p>\n

When you crowdsource your logo on crowdspring, you’ll set your own price (we’ll give you suggestions based on our experience with tens of thousands of logo design projects), see work from dozens of talented designers ( more than 220,000 designers from nearly 200 countries work on crowdspring), use simple but effective tools to manage your project, and choose from dozens of original custom designs.<\/p>\n

Plus, you are protected by crowdspring’s 100% satisfaction guarantee<\/a>.<\/p>\n

Logo crowdsourcing tip<\/strong><\/h3>\n

If you are looking for a color logo, consider the messaging that color sends to your customers.<\/p>\n

Do the colors reinforce and strengthen the intended core message\/personality\/mood you’re trying to communicate through the logo, or do they distract or neutralize?<\/p>\n

For example, blue often communicates trust, loyalty, and freshness. The color blue is common in banking or finance.<\/p>\n

Green represents life, nature, and cleanliness.<\/p>\n

Also, consider colors<\/a> that work well with dark and white backgrounds. Because logos are often printed in black and white, chose a logo design that is viable and as strong or stronger in black and white.<\/p>\n

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