{"id":24271,"date":"2017-07-11T09:35:41","date_gmt":"2017-07-11T14:35:41","guid":{"rendered":"https:\/\/blog.crowdspring.com\/?p=24271"},"modified":"2023-09-19T14:24:40","modified_gmt":"2023-09-19T19:24:40","slug":"branding-rebranding-failures","status":"publish","type":"post","link":"https:\/\/www.crowdspring.com\/blog\/branding-rebranding-failures\/","title":{"rendered":"4 Major Rebranding Failures And What You Can Learn From Them"},"content":{"rendered":"<p>\n<div class='header-cta' style='display:none'>\n  <span>Discover your brand's unique character.<\/span>\n  <a href='https:\/\/www.crowdspring.com\/brand-archetype-quiz\/' class='btn btn-primary' target='_blank'>Reveal the truth with our free quiz!<\/a>\n<\/div>\n<\/p>\n<p>A <a href=\"https:\/\/www.crowdspring.com\/blog\/brand-identity\/\" target=\"_blank\" rel=\"noopener\">company&#8217;s brand identity<\/a> is more than the <a href=\"https:\/\/www.crowdspring.com\/naming-a-business-or-product\/\" target=\"_blank\" rel=\"noopener\">business name<\/a> and <a href=\"https:\/\/www.crowdspring.com\/logo-design\/\" target=\"_blank\" rel=\"noopener\">company logo<\/a>, but a strong brand identity starts with a memorable name and unique logo.<\/p>\n<p>If you have decided that it\u2019s time to <a href=\"https:\/\/www.crowdspring.com\/blog\/how-to-rebrand\/\" target=\"_blank\" rel=\"noopener\">refresh your brand<\/a>, keep in mind that giving customers something new does not always mean they will love it.<\/p>\n<p><div class=\"subscription-hero-snippet image-on-left\" style=\"background: #3B2B8F\"><div class=\"title centered\">What\u2019s your brand\u2019s true essence?<\/div><div class=\"main-content\"><div class=\"image-wrapper\"><img decoding=\"async\" src=\"https:\/\/assets.crowdspring.com\/marketing\/landing-page\/brand-archetype-hero.png\" alt=\"brand archetype illustration of the magician\"\/><\/div><div class=\"form-wrapper\"><div class=\"subtitle\">Discover your brand's unique character in just 3 minutes & unveil 15 key insights to make your brand stronger.<\/div><a target=\"_blank\" class=\"btn btn-primary\" href=\"https:\/\/www.crowdspring.com\/brand-archetype-quiz\/\">Start the free quiz now!<\/a><\/div><\/div><\/div><\/p>\n<p>When done properly, rebranding can help your business realign with your target audience, embrace a new direction, build customer buy-in, and drive sales.<\/p>\n<p>When done incorrectly, rebranding can, at best, go unnoticed and make no impact. At worst, you run the risk of alienating customers and causing profits to dive.<\/p>\n<p>In this video, we look at four rebranding failures so that you can gracefully avoid these rebranding pitfalls.<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/jiqGTU6t2HU?list=PL8yULBVawGIgePUCDKpewu0qnLAWDoi8a&amp;showinfo=0\" width=\"700\" height=\"394\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<p>Invest in your <a href=\"https:\/\/www.crowdspring.com\/blog\/branding\/\" target=\"_blank\" rel=\"noopener\">branding<\/a> today to be more successful tomorrow.<\/p>\n<p><a href=\"https:\/\/www.crowdspring.com\/how-it-works\/?utm_source=csblog&utm_medium=brandidentity&utm_campaign=cta\" target=\"_blank\"><img decoding=\"async\" class=\"alignnone size-full wp-image-35262\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2022\/05\/06164945\/small-business-blog-master-cta.png\" alt=\"\" width=\"700\" height=\"466\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When done properly, rebranding can help your business realign with your target audience, embrace a new direction, build customer buy-in, and drive sales.<\/p>\n","protected":false},"author":2,"featured_media":24272,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3154],"tags":[3160,439,3159,678],"class_list":["post-24271","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-identity","tag-growing-a-business","tag-logo-design","tag-starting-a-business","tag-startups"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - 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