{"id":22687,"date":"2017-01-03T00:11:05","date_gmt":"2017-01-03T06:11:05","guid":{"rendered":"http:\/\/blog.crowdspring.com\/?p=22687"},"modified":"2023-08-06T10:48:30","modified_gmt":"2023-08-06T15:48:30","slug":"small-business-web-app-design-ux-mistakes","status":"publish","type":"post","link":"https:\/\/www.crowdspring.com\/blog\/small-business-web-app-design-ux-mistakes\/","title":{"rendered":"Small Business Web & App Design: Five Common UX Mistakes to Avoid"},"content":{"rendered":"

\"\"<\/a><\/p>\n

You’re ready to build. Maybe it’s a website, an app, a landing page, or an email template. Now you just need to figure out the design. And it’s here, in this pivotal moment, before anyone has put pen to paper or pixels to screen, where you’ll either get it right or wrong.<\/p>\n

Here are the top 5 mistakes commonly made in UX design – and how to avoid them.<\/p>\n

Mistake #1: Prioritizing your own aesthetic tastes<\/h2>\n

We have preferences regarding the digital media with which we interact. Some people like interactive sites with lots of videos. Some people like a bare-bones site with simple, intuitive navigation and straightforward text explanations. Some people like a modern look. Some people are still big on gradients. It just depends.<\/p>\n

And those personal tastes are all perfectly valid, but\u00a0personal\u00a0<\/em>is the key word in this discussion.\u00a0You\u00a0<\/em>are not the entirety of your customers and prospects.\u00a0You\u00a0do<\/em> not represent your whole audience. And while it’s certainly within your rights to have an opinion on how a design looks, if you rely solely on your own tastes, your end result will be about you instead of the people you’re hoping to engage. This will not only create low-conversion pages (or apps), but will also impact your search results<\/a>.<\/p>\n

Quick Tip:<\/strong>\u00a0<\/em>If something about a design is rubbing you the wrong way, frame your response as a question instead of a dismissal<\/a>, and use the answer to check your concerns. Ask, “Is there a particular reason we would want to use this size image?” or “What was the rationale behind your color choices here?” If the response is grounded in evidence, research, and experience, be sure to keep that in consideration before you make a final decision.<\/p>\n

Want a free brand review?<\/div>
\"brand<\/div>
Answer 5 short questions and we will send a custom report with actionable insights and specific actions you can take to build a stronger brand.<\/div>
\n