{"id":22667,"date":"2016-10-06T15:08:23","date_gmt":"2016-10-06T20:08:23","guid":{"rendered":"http:\/\/blog.crowdspring.com\/?p=22667"},"modified":"2025-04-28T00:12:18","modified_gmt":"2025-04-28T05:12:18","slug":"should-your-company-develop-a-mobile-app","status":"publish","type":"post","link":"https:\/\/www.crowdspring.com\/blog\/should-your-company-develop-a-mobile-app\/","title":{"rendered":"Should Your Company Develop a Mobile App?"},"content":{"rendered":"

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Image Source: Pulatech.com<\/a><\/em><\/p>\n

It’s no secret that mobile web use has skyrocketed over the past several years, with smartphone ownership in the U.S. nearly doubling<\/a> between 2011 and 2015. And these smartphone users are all about the apps. The average smartphone user downloads 8.8 apps per month, spending 90% of their time on their phone in apps versus in mobile browsing windows. And there are a deluge of experts out there who insist that the development of brand-centric mobile applications is the future of marketing.<\/p>\n

But these statistics can be misleading. The average mobile application loses roughly 77% of its daily active users within three days of them installing the app<\/a>. And given that the average mobile application costs an average of $150,000 to develop<\/a> and that brands primarily use paid media<\/a> to promote their apps, this very expensive endeavor may appear to have a questionable return.<\/p>\n

The question is:\u00a0should YOUR company create its own mobile app?<\/em><\/p>\n

To effectively answer this question, you’ll need to answer a few other questions first.<\/p>\n

What are you hoping to achieve with your app?<\/strong><\/p>\n

Given how long the average consumer spends staring at their phone, having your brand’s logo front and center on their home screen certainly has some appeal from a brand recognition perspective, but there are probably less expensive and more durable ways to accomplish that objective than app development. If you’re going to go down this road, you really need to have a very clear idea of the sorts of behavior you want to drive with your consumer base. This knowledge will serve as the foundation for conversations about function and design moving forward, so start here.<\/p>\n

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