{"id":23093,"date":"2017-02-03T09:14:59","date_gmt":"2017-02-03T15:14:59","guid":{"rendered":"https:\/\/blog.crowdspring.com\/?p=23093"},"modified":"2023-06-08T16:31:32","modified_gmt":"2023-06-08T21:31:32","slug":"how-to-choose-a-market-for-your-startup-or-small-business","status":"publish","type":"post","link":"https:\/\/www.crowdspring.com\/blog\/how-to-choose-a-market-for-your-startup-or-small-business\/","title":{"rendered":"How To Choose A Market For Your Startup Or Small Business"},"content":{"rendered":"\n<div class='header-cta' style='display:none'>\n  <span>Want a free how to start a business checklist?<br \/>\n<\/span>\n  <a href='https:\/\/www.crowdspring.com\/how-to-start-a-business-checklist\/' class='btn btn-primary' target='_blank'>Get it now!<\/a>\n<\/div>\n\n<p>Many aspiring entrepreneurs are busy writing a <a href=\"https:\/\/www.crowdspring.com\/how-to-write-a-business-plan\/\" target=\"_blank\" rel=\"noopener\">business plan<\/a> and trying to figure out <a href=\"https:\/\/www.crowdspring.com\/blog\/starting-a-business\/\" target=\"_blank\" rel=\"noopener\">how to start a business<\/a>.<\/p>\n<p>Some are ready to get started.<\/p>\n<p>But most are not yet ready because they haven&#8217;t yet determined how their new business will make money.<\/p>\n<p>It&#8217;s not unusual when an entrepreneur or small business owner has a tough time describing the potential customers for their new business\u2019s products and services.<\/p>\n<p>This is a problem. Without customers, there is no revenue.<\/p>\n<p>If you try to sell your products and services to everyone, you will waste time and money.<\/p>\n<h2>When you choose a market for your startup or new business, you should consider these five main factors:<\/h2>\n<ul style=\"list-style-type: none;\">\n<li><em>1: How many customers are in the market?<\/em><\/li>\n<li><em>2: Can these customers pay for your products or services?<\/em><\/li>\n<li><em>3: Do these customers have the need you solve?<\/em><\/li>\n<li><em>4: How many competitors are competing for your customers\u2019 business?<\/em><\/li>\n<li><em>5: How does your business compare to your competitors?<\/em><\/li>\n<\/ul>\n<p>In this video, I discuss each factor:<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/b84wKeoQ0Oo\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><a href=\"https:\/\/www.crowdspring.com\/how-it-works\/?utm_source=csblog&utm_medium=smb&utm_campaign=cta\" target=\"_blank\"><img decoding=\"async\" class=\"alignnone size-full wp-image-35262\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2022\/05\/06164945\/small-business-blog-master-cta.png\" alt=\"\" width=\"700\" height=\"466\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you sell your products and services to everyone, you will waste time and money. When you choose a market, you should consider five main factors.<\/p>\n","protected":false},"author":2,"featured_media":23094,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1666],"tags":[3160,2763,3176,3159,678],"class_list":["post-23093","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-small-business","tag-growing-a-business","tag-marketing-research","tag-metrics-measurement","tag-starting-a-business","tag-startups"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How To Choose A Market For Your Startup Or Small Business - crowdspring Blog<\/title>\n<meta name=\"description\" content=\"If you sell your products and services to everyone, you will waste time and money. When you choose a market, you should consider five main factors.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Choose A Market For Your Startup Or Small Business - crowdspring Blog\" \/>\n<meta property=\"og:description\" content=\"If you sell your products and services to everyone, you will waste time and money. When you choose a market, you should consider five main factors.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.crowdspring.com\/blog\/how-to-choose-a-market-for-your-startup-or-small-business\/\" \/>\n<meta property=\"og:site_name\" content=\"crowdspring Blog\" \/>\n<meta property=\"article:published_time\" content=\"2017-02-03T15:14:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-08T21:31:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/02\/27132133\/choose_market_thumbnail.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ross Kimbarovsky\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ross Kimbarovsky\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.crowdspring.com\/blog\/how-to-choose-a-market-for-your-startup-or-small-business\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.crowdspring.com\/blog\/how-to-choose-a-market-for-your-startup-or-small-business\/\"},\"author\":{\"name\":\"Ross Kimbarovsky\",\"@id\":\"https:\/\/www.crowdspring.com\/blog\/#\/schema\/person\/45a66ce5a05496798744cf14367aa575\"},\"headline\":\"How To Choose A Market For Your Startup Or Small Business\",\"datePublished\":\"2017-02-03T15:14:59+00:00\",\"dateModified\":\"2023-06-08T21:31:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.crowdspring.com\/blog\/how-to-choose-a-market-for-your-startup-or-small-business\/\"},\"wordCount\":198,\"publisher\":{\"@id\":\"https:\/\/www.crowdspring.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.crowdspring.com\/blog\/how-to-choose-a-market-for-your-startup-or-small-business\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/02\/27132133\/choose_market_thumbnail.jpg\",\"keywords\":[\"Growing a Business\",\"Marketing Research\",\"Metrics &amp; Measurement\",\"Starting a Business\",\"Startups\"],\"articleSection\":[\"Small Business\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.crowdspring.com\/blog\/how-to-choose-a-market-for-your-startup-or-small-business\/\",\"url\":\"https:\/\/www.crowdspring.com\/blog\/how-to-choose-a-market-for-your-startup-or-small-business\/\",\"name\":\"How To Choose A Market For Your Startup Or Small Business - crowdspring Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.crowdspring.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.crowdspring.com\/blog\/how-to-choose-a-market-for-your-startup-or-small-business\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.crowdspring.com\/blog\/how-to-choose-a-market-for-your-startup-or-small-business\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/02\/27132133\/choose_market_thumbnail.jpg\",\"datePublished\":\"2017-02-03T15:14:59+00:00\",\"dateModified\":\"2023-06-08T21:31:32+00:00\",\"description\":\"If you sell your products and services to everyone, you will waste time and money. When you choose a market, you should consider five main factors.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.crowdspring.com\/blog\/how-to-choose-a-market-for-your-startup-or-small-business\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.crowdspring.com\/blog\/how-to-choose-a-market-for-your-startup-or-small-business\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.crowdspring.com\/blog\/how-to-choose-a-market-for-your-startup-or-small-business\/#primaryimage\",\"url\":\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/02\/27132133\/choose_market_thumbnail.jpg\",\"contentUrl\":\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/02\/27132133\/choose_market_thumbnail.jpg\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.crowdspring.com\/blog\/how-to-choose-a-market-for-your-startup-or-small-business\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\/\/www.crowdspring.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How To Choose A Market For Your Startup Or Small Business\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.crowdspring.com\/blog\/#website\",\"url\":\"https:\/\/www.crowdspring.com\/blog\/\",\"name\":\"crowdspring Blog\",\"description\":\"Actionable insights on small business, marketing, entrepreneurship, design, and more, from crowdspring.\",\"publisher\":{\"@id\":\"https:\/\/www.crowdspring.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.crowdspring.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.crowdspring.com\/blog\/#organization\",\"name\":\"crowdspring\",\"url\":\"https:\/\/www.crowdspring.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.crowdspring.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/08\/27131716\/cs_logo.png\",\"contentUrl\":\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/08\/27131716\/cs_logo.png\",\"width\":1404,\"height\":276,\"caption\":\"crowdspring\"},\"image\":{\"@id\":\"https:\/\/www.crowdspring.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.crowdspring.com\/blog\/#\/schema\/person\/45a66ce5a05496798744cf14367aa575\",\"name\":\"Ross Kimbarovsky\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.crowdspring.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f7a209df9705fd84386951221639a0ba31f8f7acf8e831c42b80de809b9f7164?s=96&d=identicon&r=pg\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f7a209df9705fd84386951221639a0ba31f8f7acf8e831c42b80de809b9f7164?s=96&d=identicon&r=pg\",\"caption\":\"Ross Kimbarovsky\"},\"description\":\"Ross Kimbarovsky is seasoned entrepreneur, small business expert and startup mentor with over 30 years of experience in business, marketing, technology, and law. He is the CEO and Founder of crowdspring, a leading platform for custom design and creative services. He's mentored 2,000+ entrepreneurs and business owners, has raised or helped raise $10+ million in funding, and founded a startup studio where he developed, incubated, and launched innovative new businesses. Ross is passionate about helping entrepreneurs and small business owners thrive. He's the author of Stand Out, a guide for anyone looking to start and grow a successful business. He is a regular speaker at events and a contributor to Forbes, Entrepreneur, and Inc. Magazine. His achievements in technology, business, and law have earned him a spot on Techweek100\u2032s list of top leaders and other awards. And yes, he started crowdspring to ditch the attorney dress code and rock shorts and sandals to work!\",\"url\":\"https:\/\/www.crowdspring.com\/blog\/author\/ross\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How To Choose A Market For Your Startup Or Small Business - crowdspring Blog","description":"If you sell your products and services to everyone, you will waste time and money. When you choose a market, you should consider five main factors.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"How To Choose A Market For Your Startup Or Small Business - crowdspring Blog","og_description":"If you sell your products and services to everyone, you will waste time and money. When you choose a market, you should consider five main factors.","og_url":"https:\/\/www.crowdspring.com\/blog\/how-to-choose-a-market-for-your-startup-or-small-business\/","og_site_name":"crowdspring Blog","article_published_time":"2017-02-03T15:14:59+00:00","article_modified_time":"2023-06-08T21:31:32+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/02\/27132133\/choose_market_thumbnail.jpg","type":"image\/jpeg"}],"author":"Ross Kimbarovsky","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Ross Kimbarovsky","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.crowdspring.com\/blog\/how-to-choose-a-market-for-your-startup-or-small-business\/#article","isPartOf":{"@id":"https:\/\/www.crowdspring.com\/blog\/how-to-choose-a-market-for-your-startup-or-small-business\/"},"author":{"name":"Ross Kimbarovsky","@id":"https:\/\/www.crowdspring.com\/blog\/#\/schema\/person\/45a66ce5a05496798744cf14367aa575"},"headline":"How To Choose A Market For Your Startup Or Small Business","datePublished":"2017-02-03T15:14:59+00:00","dateModified":"2023-06-08T21:31:32+00:00","mainEntityOfPage":{"@id":"https:\/\/www.crowdspring.com\/blog\/how-to-choose-a-market-for-your-startup-or-small-business\/"},"wordCount":198,"publisher":{"@id":"https:\/\/www.crowdspring.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.crowdspring.com\/blog\/how-to-choose-a-market-for-your-startup-or-small-business\/#primaryimage"},"thumbnailUrl":"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/02\/27132133\/choose_market_thumbnail.jpg","keywords":["Growing a Business","Marketing Research","Metrics &amp; Measurement","Starting a Business","Startups"],"articleSection":["Small Business"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.crowdspring.com\/blog\/how-to-choose-a-market-for-your-startup-or-small-business\/","url":"https:\/\/www.crowdspring.com\/blog\/how-to-choose-a-market-for-your-startup-or-small-business\/","name":"How To Choose A Market For Your Startup Or Small Business - crowdspring Blog","isPartOf":{"@id":"https:\/\/www.crowdspring.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.crowdspring.com\/blog\/how-to-choose-a-market-for-your-startup-or-small-business\/#primaryimage"},"image":{"@id":"https:\/\/www.crowdspring.com\/blog\/how-to-choose-a-market-for-your-startup-or-small-business\/#primaryimage"},"thumbnailUrl":"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/02\/27132133\/choose_market_thumbnail.jpg","datePublished":"2017-02-03T15:14:59+00:00","dateModified":"2023-06-08T21:31:32+00:00","description":"If you sell your products and services to everyone, you will waste time and money. When you choose a market, you should consider five main factors.","breadcrumb":{"@id":"https:\/\/www.crowdspring.com\/blog\/how-to-choose-a-market-for-your-startup-or-small-business\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.crowdspring.com\/blog\/how-to-choose-a-market-for-your-startup-or-small-business\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.crowdspring.com\/blog\/how-to-choose-a-market-for-your-startup-or-small-business\/#primaryimage","url":"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/02\/27132133\/choose_market_thumbnail.jpg","contentUrl":"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/02\/27132133\/choose_market_thumbnail.jpg","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/www.crowdspring.com\/blog\/how-to-choose-a-market-for-your-startup-or-small-business\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.crowdspring.com\/blog\/"},{"@type":"ListItem","position":2,"name":"How To Choose A Market For Your Startup Or Small Business"}]},{"@type":"WebSite","@id":"https:\/\/www.crowdspring.com\/blog\/#website","url":"https:\/\/www.crowdspring.com\/blog\/","name":"crowdspring Blog","description":"Actionable insights on small business, marketing, entrepreneurship, design, and more, from crowdspring.","publisher":{"@id":"https:\/\/www.crowdspring.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.crowdspring.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.crowdspring.com\/blog\/#organization","name":"crowdspring","url":"https:\/\/www.crowdspring.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.crowdspring.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/08\/27131716\/cs_logo.png","contentUrl":"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/08\/27131716\/cs_logo.png","width":1404,"height":276,"caption":"crowdspring"},"image":{"@id":"https:\/\/www.crowdspring.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.crowdspring.com\/blog\/#\/schema\/person\/45a66ce5a05496798744cf14367aa575","name":"Ross Kimbarovsky","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.crowdspring.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/f7a209df9705fd84386951221639a0ba31f8f7acf8e831c42b80de809b9f7164?s=96&d=identicon&r=pg","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f7a209df9705fd84386951221639a0ba31f8f7acf8e831c42b80de809b9f7164?s=96&d=identicon&r=pg","caption":"Ross Kimbarovsky"},"description":"Ross Kimbarovsky is seasoned entrepreneur, small business expert and startup mentor with over 30 years of experience in business, marketing, technology, and law. He is the CEO and Founder of crowdspring, a leading platform for custom design and creative services. He's mentored 2,000+ entrepreneurs and business owners, has raised or helped raise $10+ million in funding, and founded a startup studio where he developed, incubated, and launched innovative new businesses. Ross is passionate about helping entrepreneurs and small business owners thrive. He's the author of Stand Out, a guide for anyone looking to start and grow a successful business. He is a regular speaker at events and a contributor to Forbes, Entrepreneur, and Inc. Magazine. His achievements in technology, business, and law have earned him a spot on Techweek100\u2032s list of top leaders and other awards. And yes, he started crowdspring to ditch the attorney dress code and rock shorts and sandals to work!","url":"https:\/\/www.crowdspring.com\/blog\/author\/ross\/"}]}},"_links":{"self":[{"href":"https:\/\/www.crowdspring.com\/blog\/wp-json\/wp\/v2\/posts\/23093","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.crowdspring.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.crowdspring.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.crowdspring.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.crowdspring.com\/blog\/wp-json\/wp\/v2\/comments?post=23093"}],"version-history":[{"count":5,"href":"https:\/\/www.crowdspring.com\/blog\/wp-json\/wp\/v2\/posts\/23093\/revisions"}],"predecessor-version":[{"id":43440,"href":"https:\/\/www.crowdspring.com\/blog\/wp-json\/wp\/v2\/posts\/23093\/revisions\/43440"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.crowdspring.com\/blog\/wp-json\/wp\/v2\/media\/23094"}],"wp:attachment":[{"href":"https:\/\/www.crowdspring.com\/blog\/wp-json\/wp\/v2\/media?parent=23093"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.crowdspring.com\/blog\/wp-json\/wp\/v2\/categories?post=23093"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.crowdspring.com\/blog\/wp-json\/wp\/v2\/tags?post=23093"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}