{"id":22254,"date":"2016-06-29T08:00:53","date_gmt":"2016-06-29T13:00:53","guid":{"rendered":"http:\/\/crowdspring.wpengine.com\/?p=22254"},"modified":"2023-09-19T14:15:26","modified_gmt":"2023-09-19T19:15:26","slug":"lessons-from-the-new-netflix-logo","status":"publish","type":"post","link":"https:\/\/www.crowdspring.com\/blog\/lessons-from-the-new-netflix-logo\/","title":{"rendered":"Lessons from the New Netflix Logo"},"content":{"rendered":"<p>\n<div class='header-cta' style='display:none'>\n  <span>Discover your brand's unique character.<\/span>\n  <a href='https:\/\/www.crowdspring.com\/brand-archetype-quiz\/' class='btn btn-primary' target='_blank'>Reveal the truth with our free quiz!<\/a>\n<\/div>\n<\/p>\n<p>Netflix made waves recently with the announcement of a new logo.<\/p>\n<p>The ever-evolving company began <a href=\"https:\/\/www.crowdspring.com\/blog\/how-to-rebrand\/\" target=\"_blank\" rel=\"noopener\">rebranding<\/a> their image last year with a modified version of their wordmark logo that ditched the kitschy, oversized drop shadow for a cleaner, crisper look.<\/p>\n<p>The new logo &#8212; a sharp, sophisticated letter mark &#8212; is the natural next step in this visual evolution.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-22255\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2016\/06\/27132348\/netflix-new-logo.png\" alt=\"new netflix logo\" width=\"550\" height=\"309\" \/><\/p>\n<p>It&#8217;s a pretty boss logo, but more than that, it&#8217;s immensely strategic. As <a href=\"http:\/\/www.fastcodesign.com\/3061183\/how-north-saved-the-tates-iconic-logo-from-itself\" target=\"_blank\" rel=\"noopener noreferrer\">Mark Wilson writes<\/a>:<\/p>\n<blockquote><p>Before this update, Netflix had been forced to cram all seven letters of its name onto social networks and the tiny icon of its iOS app. Its wide stance didn&#8217;t play in a box, and this full-word approach worked particularly poorly at small sizes. Replacing the word with one giant letter allows Netflix to compete better with everything else on your mobile screen.<\/p>\n<p>The first thing you notice about that letter is that it isn\u2019t the same &#8220;N&#8221; you\u2019ll find in &#8220;Netflix&#8221; itself. It features a rounded bottom that gives a nod to the main logo, but letter itself pops from the page in 3-D. The letter is built from a single red ribbon, folded over itself with drop shadow.<\/p>\n<p>What really strikes me is the success of this logo\u2019s core visual metaphor. What is that ribbon? Is it a red carpet? Is it a celluloid film print? Is it the visualization of Netflix\u2019s own stream, bouncing from them to servers to your own home? It could be all these things at once\u2014not a bad metaphor for a company with astronomical ambition.<\/p><\/blockquote>\n<p>Companies can learn a lot from Netflix&#8217;s big win here.<\/p>\n<p>It&#8217;s not that their existing wordmark logo is bad or going anywhere. It&#8217;s that the company recognized that they might be able to boost brand recognition and portray a more digitally grown-up image if they crafted a <a href=\"https:\/\/www.crowdspring.com\/blog\/brand-identity\/\" target=\"_blank\" rel=\"noopener\">brand identity<\/a> that was better suited for the avenues through which their audience engages them: the icon on their smartphone, the profile photo next to their Facebook status updates, the avatar next to their tweets.<\/p>\n<p>For Netflix, this meant boiling their wordmark logo down to a letter mark.<\/p>\n<p><div class=\"subscription-hero-snippet image-on-left\" style=\"background: #3B2B8F\"><div class=\"title centered\">What\u2019s your brand\u2019s true essence?<\/div><div class=\"main-content\"><div class=\"image-wrapper\"><img decoding=\"async\" src=\"https:\/\/assets.crowdspring.com\/marketing\/landing-page\/brand-archetype-hero.png\" alt=\"brand archetype illustration of the magician\"\/><\/div><div class=\"form-wrapper\"><div class=\"subtitle\">Discover your brand's unique character in just 3 minutes & unveil 15 key insights to make your brand stronger.<\/div><a target=\"_blank\" class=\"btn btn-primary\" href=\"https:\/\/www.crowdspring.com\/brand-archetype-quiz\/\">Start the free quiz now!<\/a><\/div><\/div><\/div><\/p>\n<p>For those whose primary logo is already a letter mark, symbol, or emblem, such adaptation may not be of great concern.<\/p>\n<p>But for those whose primary logos are wordmarks or combination designs, going the Netflix route and finding a simpler design for use on appropriate platforms might be a smart play. In these cases, crowdsourcing design work can be invaluable.<\/p>\n<p>It can be tempting to think that creative assistance isn&#8217;t needed to create such a simple derivation of your <a href=\"https:\/\/www.crowdspring.com\/logo-design\/\" target=\"_blank\" rel=\"noopener\">company logo<\/a>, but that couldn&#8217;t be further from the truth.<\/p>\n<p>Sure, you could crop your logo down to a single letter, but that&#8217;s not going to achieve the same results as working with a creative to breathe life into a minimalist logo for web and mobile use.<\/p>\n<p>The Netflix lettermark, as Wilson points out, isn&#8217;t just the traditional &#8220;N&#8221; found on the Netflix wordmark. It&#8217;s entirely different while still feeling familiar, which is why it&#8217;s so striking.<\/p>\n<p>And\u00a0making something so simple remarkable?<\/p>\n<p>That&#8217;s hard work, especially for those close to their brand.\u00a0That closeness can distort perspective, making it hard to envision anything beyond the familiar.<\/p>\n<p>As a result, in-house attempts to freshen or adapt a well-loved logo can sometimes yield flat designs that fail to rise to the occasion.<\/p>\n<p>Crowdsourcing solves all of that. With platforms like <a href=\"https:\/\/www.crowdspring.com\/logo-design\/\" target=\"_blank\" rel=\"noopener\">crowdspring<\/a>, your needs are broadcast to an army of talented creatives itching to show you their best ideas.<\/p>\n<p>You can engage directly with designers to ensure the final product has that wow factor.<\/p>\n<p>And the best part? You don&#8217;t need a Netflix-sized budget to do it.<\/p>\n<p><a href=\"https:\/\/www.crowdspring.com\/how-it-works\/?utm_source=csblog&utm_medium=brandidentity&utm_campaign=cta\" target=\"_blank\"><img decoding=\"async\" class=\"alignnone size-full wp-image-35262\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2022\/05\/06164945\/small-business-blog-master-cta.png\" alt=\"\" width=\"700\" height=\"466\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What your business can learn about building a brand identity from the Netflix logo redesign.<\/p>\n","protected":false},"author":25517,"featured_media":22255,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3154],"tags":[439],"class_list":["post-22254","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-identity","tag-logo-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - 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