The way we consume and watch video is rapidly changing.<\/p>\n
Video is everywhere, as we discussed recently<\/a>:<\/p>\n TechCrunch\u00a0reports<\/a>\u00a0that 8 billion videos are watched on Facebook every day, Bloomberg\u00a0reports<\/a>\u00a0that 10 billion videos are viewed on Snapchat every day, and videos on Instagram and Twitter are climbing rapidly in popularity.<\/p><\/blockquote>\n Cisco\u00a0predicts<\/a>\u00a0that online videos will make up over 81% of all consumer internet traffic by 2020.<\/p>\n But there’s a big difference between throwing a random video on YouTube and creating a video-rich marketing campaign.<\/p>\n According to Hubspot Research, people remember good video content\u00a0better<\/a>\u00a0than other forms of content.<\/p>\n We recently wrote a detailed guide for small businesses and startups looking to leverage video marketing:\u00a08 Proven Strategies to Make Video Marketing Successful for Your Small Business<\/a>.<\/p>\n You should read that guide if you’re struggling to make video marketing work for your business or if you’re just starting out with video marketing.<\/p>\n Today, we want to highlight one interesting and important trend in video marketing: typography.<\/p>\n Typography in video appears in credits, graphics, or visual overlays.<\/p>\n Typography continues to play a prominent role in video and the trend is similar to what we found when we published\u00a02018 web design trends<\/a> and 2018 logo design trends.<\/a>\u00a0In logo design<\/a>, for example, bright colors<\/a> and interesting forms of typography are dominant.<\/p>\n If you’ve been watching network television, you’ve already noticed that Brands are using big and bold typography in commercials.<\/p>\n To help you understand the current trend and see examples, we’re sharing the following video, created by StudioBinder<\/a>, makers of video, photo and TV production management software. It’s a fun look at 2018 video typography trends.<\/p>\n