{"id":10147,"date":"2011-01-24T06:00:46","date_gmt":"2011-01-24T12:00:46","guid":{"rendered":"http:\/\/crowdspring.wpengine.com\/?p=10147"},"modified":"2023-09-19T14:17:06","modified_gmt":"2023-09-19T19:17:06","slug":"im-in-logo-love-the-new-comedy-central-logo","status":"publish","type":"post","link":"https:\/\/www.crowdspring.com\/blog\/im-in-logo-love-the-new-comedy-central-logo\/","title":{"rendered":"I&#8217;m in Logo Love: the new Comedy Central logo"},"content":{"rendered":"<p><img decoding=\"async\" style=\"padding-right: 20px; float: left; padding-top: 5px; padding-bottom: 5px;\" src=\"http:\/\/images.wikia.com\/logopedia\/images\/d\/dc\/Comedy_Central_2011_stacked.png\" alt=\"\" width=\"375\" height=\"291.5\" \/>\n<div class='header-cta' style='display:none'>\n  <span>Discover your brand's unique character.<\/span>\n  <a href='https:\/\/www.crowdspring.com\/brand-archetype-quiz\/' class='btn btn-primary' target='_blank'>Reveal the truth with our free quiz!<\/a>\n<\/div>\n<\/p>\n<p>Comedy Central is the eponymous American cable television channel first launched in 1989.<\/p>\n<p>CC is committed to delivering exclusively comedy-based programming. Among the shows Comedy Central has aired in the past 20 years are <em>South Park<\/em>,\u00a0<em>Chappelle&#8217;s Show<\/em>,\u00a0<em>The Daily Show<\/em>,\u00a0<em>Reno 911!, <\/em>and\u00a0<em>The Colbert Report. <\/em><\/p>\n<p>The network also regularly airs standup comedy specials as well as contemporary and classic movies of the genre.<\/p>\n<p>The network updated its original logo in 1991 and again in 2000; as of January 1 of this year, the channel has introduced a brand new design that departs radically from the original and is among the strongest logos in the cable universe.<\/p>\n<p>A play on the instantly identifiable international copyright symbol, the new logo displays the sly humor, which is the channel&#8217;s stock in trade.<\/p>\n<p><div class=\"subscription-hero-snippet image-on-left\" style=\"background: #3B2B8F\"><div class=\"title centered\">What\u2019s your brand\u2019s true essence?<\/div><div class=\"main-content\"><div class=\"image-wrapper\"><img decoding=\"async\" src=\"https:\/\/assets.crowdspring.com\/marketing\/landing-page\/brand-archetype-hero.png\" alt=\"brand archetype illustration of the magician\"\/><\/div><div class=\"form-wrapper\"><div class=\"subtitle\">Discover your brand's unique character in just 3 minutes & unveil 15 key insights to make your brand stronger.<\/div><a target=\"_blank\" class=\"btn btn-primary\" href=\"https:\/\/www.crowdspring.com\/brand-archetype-quiz\/\">Start the free quiz now!<\/a><\/div><\/div><\/div><\/p>\n<p>Designed by the creative agency\u00a0The Lab, the logo has not been particularly well-received, with many complaining that it has a corporate feel and comparing it to the poorly received logo recently introduced by The Gap.<\/p>\n<p><a href=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2011\/01\/27132532\/comedy-central-logos.jpg\"><img decoding=\"async\" class=\"size-full wp-image-10161 alignleft\" title=\"comedy-central-logos\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2011\/01\/27132532\/comedy-central-logos.jpg\" alt=\"\" width=\"550\" height=\"310\" \/><\/a><\/p>\n<p>Why do we think that the new CC logo is hot?<\/p>\n<p>Unadorned and unforgettable, the new logo is a cousin to (and skewed joke on) the old copyright symbol and is designed to support the channel&#8217;s propensity for its not-so-subtle tweaks of corporate culture. It is balanced, uncomplicated, and straightforward and works well as both a strong symbol and a subtle &#8220;bug&#8221; at the bottom of the screen.<\/p>\n<p>When the new logo launched, Comedy Central tweeted, &#8220;<em>You may be wondering, &#8220;How could your new logo possibly cost $1M?&#8221; The secret is we found a design firm that charges $6M an hour.<\/em>&#8221; I love the new logo, and I love Comedy Central. Long may they wave!<\/p>\n<p><a href=\"https:\/\/www.crowdspring.com\/how-it-works\/?utm_source=csblog&utm_medium=brandidentity&utm_campaign=cta\" target=\"_blank\"><img decoding=\"async\" class=\"alignnone size-full wp-image-35262\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2022\/05\/06164945\/small-business-blog-master-cta.png\" alt=\"\" width=\"700\" height=\"466\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We look at the Comedy Central logo and evaluate why it&#8217;s well designed and works for their brand.<\/p>\n","protected":false},"author":5,"featured_media":10161,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3154],"tags":[439],"class_list":["post-10147","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-identity","tag-logo-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - 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