{"id":18797,"date":"2013-10-01T09:57:05","date_gmt":"2013-10-01T14:57:05","guid":{"rendered":"http:\/\/crowdspring.wpengine.com\/?p=18797"},"modified":"2023-09-21T18:07:41","modified_gmt":"2023-09-21T23:07:41","slug":"startup-small-business-branding","status":"publish","type":"post","link":"https:\/\/www.crowdspring.com\/blog\/startup-small-business-branding\/","title":{"rendered":"Four Key Lessons For Entrepreneurs And Small Businesses From The World’s Best Brands"},"content":{"rendered":"

\"Intebrand2013\"<\/a><\/p>\n

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Over the past few years, I\u2019ve shared lessons that entrepreneurs and small businesses can learn from the world\u2019s best brands. For example, I wrote about\u00a0five lessons small businesses and startups can learn from the world\u2019s best Brands<\/a>, the\u00a010 key learnings<\/a>\u00a0from PSFK\u2019s Good Brands Report 2009,\u00a0 the\u00a0lessons for small businesses and startups from Interbrand\u2019s Best Global Brands 2011 report<\/a>, and most recently, what small businesses can learn from the world’s best brands<\/a>.<\/p>\n

Interbrand, a corporate identity and brand consulting company, just released its 2013 Best Global Brands report<\/a>. Apple has unseated Coca-Cola as the top global brand. Coca-Cola dominated the top spot for the past 13 years.<\/p>\n

In 2000, when Interbrand first started issuing its Best Global Brands report, Apple ranked #36 and had a brand value of $6.6 billion. Today, Apple\u2019s brand value has increased to $98.3 billion\u2013 a nearly 15 times increase over its value in 2000.\"BrandsInterbrand1\"<\/a><\/p>\n

According to Interbrand, Apple\u2019s phenomenal rise in brand value can be attributed to Apple’s focus on creating a great experience for consumers. In doing so, “Apple is able to anticipate what they want next and break new ground in terms of both design and performance.”<\/p>\n

The Global Brands Report has always contained incredibly useful insights for entrepreneurs and small businesses. The 2013 report has many such insights. Here are four important lessons entrepreneurs and small businesses can learn from the world’s best brands in 2013:<\/strong><\/p>\n

1. Anticipate market trends.\u00a0 <\/strong><\/h2>\n

Hockey great Wayne Gretzky famously said: “A good hockey player plays where the puck is. A great hockey player plays where the puck is going to be.”<\/p>\n

The best Brands in the world innovate by looking at the smallest trends. Strong leaders are not afraid to define markets. Apple’s iPhone and BMW’s MINI are two good examples.\"TimCookQuote1\"<\/a><\/p>\n

2. Create an awesome consumer experience.<\/strong><\/h2>\n

People’s offline and online lives are intertwined. The best brands create a seamless experience that bridges these worlds. Apple, for example, has created a much envied retail store experience, bringing tens of millions of people to its stores to browse Apple products. But it has also created a phenomenal experience online through its website, and carries that experience forward through its product design.<\/p>\n

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