Small Business Pinterest Starter Guide

Ross Kimbarovsky — Wed, 16 May 2012 14:46:35 +0000

Are you wondering how you can leverage Pinterest for your small business? Pinterest is currently one of the hotest websites. For some businesses, Pinterest delivers more user traffic than Google+, YouTube, and LinkedIn combined. For those who haven’t heard of Pinterest, here’s a summary: Pinterest is a free social sharing site launched in 2009. Pinterest invites people to “pin” images and videos from all over the web to pinboards directly on Pinterest. You can, for example, pin images of your favorite wedding dresses if you’re preparing for a wedding or your favorite cars if you’re a car enthusiast. Other people browse or search for images that interest them. When they find such images, they’ll share them with their followers and friends by “repinning,” “liking,” or commenting on the images and videos. Pinterest offers businesses a new channel to connect with existing and new customers. But is Pinterest right for your small business? Should you invest your time in learning yet another social network? How can you best leverage Pinterest to increase sales? The following 10 tips answer these questions and explain how your small business can use Pinterest to increase traffic and sales. 1. Learn what’s popular on Pinterest. Pinterest’s value to your business is in its network effect. When you add an image to your Pinterest board, you want that image to be “repinned” or “liked.” The more users engage with your image by repinning it, liking it, or leaving a comment, the more exposure you’ll have. Pinterest makes it easy for you to see what’s popular. Visit the Popular section of the site, and you’ll see what other people are sharing and their comments. Now ask yourself: what does your business do and how can you leverage similar images on your Pinterest boards? Don’t force the connection – if you are a financial consultant, would it help your business to post images of phone booths or cakes? Probably not. Find synergy between popular images and your company’s products or services. To succeed on Pinterest, your images must be interesting—nobody will repin boring images. For example, if your small business is a bakery and you create fancy cakes, you should post original images of your cakes every time you create one. People love cakes. Want a free brand review?Answer 5 short questions and we will send a custom report with actionable insights and specific actions you can take to build a stronger brand. We just emailed the info to you. Email Address 2. Share other people’s content. It’s never enough to simply “pin” your content. As you should do on all social networks, take the time to find and pin other people’s content. You can find this content on Pinterest and repin it or pin original content from sites you have already visited. Pinterest makes it easy to pin from the web – numerous extensions are available for most browsers. 3. Set up topical pinboards. Avoid the urge to create one pinboard and pin everything there. Think about the types..

Pinterest Marketing

Small Business Pinterest Starter Guide