{"id":23929,"date":"2017-05-11T11:07:13","date_gmt":"2017-05-11T16:07:13","guid":{"rendered":"https:\/\/blog.crowdspring.com\/?p=23929"},"modified":"2022-05-06T18:20:31","modified_gmt":"2022-05-06T23:20:31","slug":"marketing-velocity-increase-sales-revenue-video-tips","status":"publish","type":"post","link":"https:\/\/www.crowdspring.com\/blog\/marketing-velocity-increase-sales-revenue-video-tips\/","title":{"rendered":"How Marketing Velocity Can Help You Increase Sales and Revenue"},"content":{"rendered":"<p>I\u2019ve previously talked about <a href=\"https:\/\/www.crowdspring.com\/blog\/lean-marketing\/\">lean marketing<\/a> \u2013 testing your ideas in small batches, listening to feedback, tweaking campaigns, and re-testing. There\u2019s another important concept that complements lean marketing: marketing velocity.<\/p>\n<p><strong>Marketing velocity is the speed at which marketing efforts deliver measurable results.<\/strong><\/p>\n<p>Why should you care about marketing velocity?<\/p>\n<p>The answer is deceptively simple: <strong>speed matters<\/strong>. Until you actually deploy your marketing tactics, you learn nothing. You can spend months strategizing, developing theories, creating collateral, etc. But real testing doesn\u2019t begin until you actually market.<\/p>\n<p>If your competitors are able to set their goals, develop strategies and deploy marketing campaigns at a faster velocity than you can muster, you will never be able to beat them in the market unless your strategies and tactics are materially better. Even if your strategies and tactics are better, you\u2019ll still need to deploy them at a reasonable pace. After all, there are many good tools that allow marketers to track, measure and turn-around real-time insights about their marketing efforts. The best marketers can make adjustments and tweak their strategies in near real-time.<\/p>\n<p>If your competitors are doing so and you\u2019re not, you\u2019re already falling behind. Ultimately, you need marketing that moves at the speed of ideas.<\/p>\n<p>Here are three tips to help you improve your team\u2019s marketing velocity:<\/p>\n<p><strong>1. Create a solid foundation for success.<\/strong><br \/>\n<strong> 2. Test in small batches.<\/strong><br \/>\n<strong> 3. Be prepared to change gears quickly.<\/strong><\/p>\n<p><a href=\"https:\/\/youtu.be\/ndQzNK0IAQk\">Watch the video<\/a> for more detail on these three tips and how you can implement them in your marketing strategy:<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/ndQzNK0IAQk\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><div class=\"subscription-hero-snippet image-on-left\" style=\"background: #161C4A\"><div class=\"title centered\">Want a free brand review?<\/div><div class=\"main-content\"><div class=\"image-wrapper\"><img decoding=\"async\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2022\/07\/09131004\/brand-identity-grader-blog-cta-hero.png\" alt=\"brand identity grader hero\"\/><\/div><div class=\"form-wrapper\"><div class=\"subtitle\">Answer 5 short questions and we will send a custom report with actionable insights and specific actions you can take to build a stronger brand.<\/div><div>\n<script>\nfunction submitForm_drip_form(oFormElement) {\n  var xhr = new XMLHttpRequest();\n  xhr.onload = function() { \n    if (xhr.status == 200 || xhr.status == 202) {\n      var formEl = document.getElementById(\"drip_form\");\n      var doneEl = document.getElementById(\"done_drip_form\");\n      formEl.style = \"display: none\";\n      doneEl.style = \"display: block\";\n    } else {\n      alert(xhr.responseText);\n    }\n  }\n  var formData = new FormData(oFormElement);\n  grecaptcha.execute(\"6LcyQTUpAAAAAC5ZPtCYQzRWKR732_LmqInv9YSK\", { action: \"external_bumblebee_lead\" }).then((token) => {\n    formData.set(\"recaptcha_token\", token);\n    xhr.open(oFormElement.method, oFormElement.action, true);\n    xhr.setRequestHeader(\"x-frontendurl\", window.location.href);\n    xhr.send(formData);\n  });\n\n  return false;\n  }\n<\/script>\n<div id=\"done_drip_form\" class=\"done\">\n      <div class=\"success-title\">\n        <i class=\"fa fa-check-circle\"><\/i><br\/> We just emailed the info to you.\n      <\/div><\/div><form id=\"drip_form\" action=\"https:\/\/www.crowdspring.com\/api\/v1\/bb\/external_leads\/\" method=\"post\" onsubmit=\"return submitForm_drip_form(this);\">\n      <div class=\"form-group\">\n        <input type=\"email\" name=\"email\" class=\"form-control\" id=\"mce-EMAIL\" required=\"true\"\/>\n        <label html_for=\"mce-EMAIL\" class=\"form-label\">Email Address<\/label>\n      <\/div> \n      <div style=\"position: absolute; left: -5000px\" aria-hidden=\"true\">\n\t<input type=\"text\" value=\"brand-identity-grader-landing-page\" tabindex=\"-1\" name=\"tags\" readonly=\"true\"\/>\n        <input type=\"text\" value=\"true\" tabindex=\"-1\" name=\"add_country_tier_suffix\" readonly=\"true\"\/>\n      <\/div><input type=\"submit\" value=\"I want a stronger brand!\" class=\"btn btn-primary\" \/><p class=\"notice\"> <\/form><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I\u2019ve previously talked about lean marketing \u2013 testing your ideas in small batches, listening to feedback, tweaking campaigns, and re-testing. There\u2019s another important concept that complements lean marketing: marketing velocity. Marketing velocity is the speed at which marketing efforts deliver measurable results. Why should you care about marketing velocity? The answer is deceptively simple: speed matters. Until you actually deploy your marketing tactics, you learn nothing. You can spend months strategizing, developing theories, creating collateral, etc. But real testing doesn\u2019t begin until you actually market. If your competitors are able to set their goals, develop strategies and deploy marketing campaigns at a faster velocity than you can muster, you will never be able to beat them in the market unless your strategies and tactics are materially better. Even if your strategies and tactics are better, you\u2019ll still need to deploy them at a reasonable pace. After all, there are many good tools that allow marketers to track, measure and turn-around real-time insights about their marketing efforts. The best marketers can make adjustments and tweak their strategies in near real-time. If your competitors are doing so and you\u2019re not, you\u2019re already falling behind. Ultimately, you need marketing that moves at the speed of ideas. Here are three tips to help you improve your team\u2019s marketing velocity: 1. Create a solid foundation for success. 2. Test in small batches. 3. Be prepared to change gears quickly. Watch the video for more detail on these three tips and how you can implement them in your marketing strategy: Want a free brand review?Answer 5 short questions and we will send a custom report with actionable insights and specific actions you can take to build a stronger brand. We just emailed the info to you. Email Address<\/p>\n","protected":false},"author":2,"featured_media":23930,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3157],"tags":[3160,2349,2635,3159,1399],"class_list":["post-23929","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-growing-a-business","tag-marketing-strategy","tag-small-business-marketing","tag-starting-a-business","tag-startup-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Marketing Velocity Can Help You Increase Sales and Revenue - crowdspring Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Marketing Velocity Can Help You Increase Sales and Revenue - crowdspring Blog\" \/>\n<meta property=\"og:description\" content=\"I\u2019ve previously talked about lean marketing \u2013 testing your ideas in small batches, listening to feedback, tweaking campaigns, and re-testing. 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The best marketers can make adjustments and tweak their strategies in near real-time. If your competitors are doing so and you\u2019re not, you\u2019re already falling behind. Ultimately, you need marketing that moves at the speed of ideas. Here are three tips to help you improve your team\u2019s marketing velocity: 1. Create a solid foundation for success. 2. Test in small batches. 3. Be prepared to change gears quickly. Watch the video for more detail on these three tips and how you can implement them in your marketing strategy: Want a free brand review?Answer 5 short questions and we will send a custom report with actionable insights and specific actions you can take to build a stronger brand. We just emailed the info to you. Email Address\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.crowdspring.com\/blog\/marketing-velocity-increase-sales-revenue-video-tips\/\" \/>\n<meta property=\"og:site_name\" content=\"crowdspring Blog\" \/>\n<meta property=\"article:published_time\" content=\"2017-05-11T16:07:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-06T23:20:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/05\/27131850\/marketing_Velocity_thumbnail.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ross Kimbarovsky\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ross Kimbarovsky\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.crowdspring.com\/blog\/marketing-velocity-increase-sales-revenue-video-tips\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.crowdspring.com\/blog\/marketing-velocity-increase-sales-revenue-video-tips\/\"},\"author\":{\"name\":\"Ross Kimbarovsky\",\"@id\":\"https:\/\/www.crowdspring.com\/blog\/#\/schema\/person\/45a66ce5a05496798744cf14367aa575\"},\"headline\":\"How Marketing Velocity Can Help You Increase Sales and Revenue\",\"datePublished\":\"2017-05-11T16:07:13+00:00\",\"dateModified\":\"2022-05-06T23:20:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.crowdspring.com\/blog\/marketing-velocity-increase-sales-revenue-video-tips\/\"},\"wordCount\":268,\"publisher\":{\"@id\":\"https:\/\/www.crowdspring.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.crowdspring.com\/blog\/marketing-velocity-increase-sales-revenue-video-tips\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/05\/27131850\/marketing_Velocity_thumbnail.jpg\",\"keywords\":[\"Growing a Business\",\"Marketing Strategy\",\"Small Business Marketing\",\"Starting a Business\",\"Startup Marketing\"],\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.crowdspring.com\/blog\/marketing-velocity-increase-sales-revenue-video-tips\/\",\"url\":\"https:\/\/www.crowdspring.com\/blog\/marketing-velocity-increase-sales-revenue-video-tips\/\",\"name\":\"How Marketing Velocity Can Help You Increase Sales and Revenue - 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