Brand Identity

Nike Logo: History, Meaning, Design Influences, and Evolution

Mary Kyamko — Thu, 16 Nov 2023 23:24:35 +0000

Nike has one of the world's most iconic logos. Find out about the Nike logo's history, meaning, design influences, and evolution.

Revitalize Your Small Business Brand: Simple Refresh Tactics [Strategy + Checklist]

Ross Kimbarovsky — Wed, 15 Nov 2023 22:47:22 +0000

Discover the key to business longevity with our guide on brand refresh strategies, featuring practical tips and real-world examples for dynamic branding.

McDonald’s Logo: History, Meaning, Design Influences, and Evolution

Mary Kyamko — Wed, 25 Oct 2023 01:00:41 +0000

McDonald's has one of the world's most iconic logos. Find out about the McDonald's logo's history, meaning, design influences, and evolution.

The Amazon Logo: Inspiring Insights for Business Owners and Marketers

Rizza DC — Mon, 03 Jul 2023 23:37:49 +0000

Explore Amazon's logo evolution and discover how its unique design reflects the brand's journey. Learn valuable branding lessons for your business journey.

Brand Identity: The Definitive Guide to Building a Strong, Consistent, and Memorable Brand Image in 2025

Ross Kimbarovsky — Fri, 05 May 2023 15:30:18 +0000

Establishing a strong identity is key to standing out from competitors. Learn what brand identity is and how to create one for your business.

Branding: Mastering the Art of Building a Powerful Identity and Lessons from Leading Brands

Ross Kimbarovsky — Thu, 04 May 2023 18:09:16 +0000

Unleash your brand's potential with this branding guide. Expert insights, tips, and best practices to elevate your business.

Brand Voice: A Step-by-Step Guide to Developing Your Company’s Unique Personality

Mary Kyamko — Wed, 12 Apr 2023 19:20:04 +0000

A strong brand voice is key to capturing people's attention and hearts. This ultimate guide shows you how to develop a powerful brand voice.

Unique Value Proposition: What It Is, Why It’s Important, How to Create a UVP, and 10 Examples

Jason Byer — Wed, 22 Mar 2023 16:57:18 +0000

A unique value proposition increases conversions and helps you grow your business faster. Learn how to create a strong UVP, with 10 examples.

74 Branding Statistics Every Entrepreneur and Marketer Needs to Know in 2024

Mary Kyamko — Wed, 15 Feb 2023 18:02:06 +0000

Help your business stand out. Here are 70+ important insights on branding that every entrepreneur and marketer should know.

How to Name a Product [Tips + Insights]

Mary Kyamko — Wed, 01 Feb 2023 18:51:29 +0000

Product naming involves creating memorable, unique names for your products. This guide shares strategies and insights to help you develop a compelling product name.

Brand Architecture: What it is, Why it Matters, and How To Develop it

Rizza DC — Thu, 01 Dec 2022 19:02:24 +0000

The definitive guide on how brand architecture can add value to your brand to help you market, sell, and grow more efficiently.

The Psychology of Perception: How to Use the 8 Gestalt Principles in Visual Branding

Rizza DC — Wed, 02 Nov 2022 18:45:43 +0000

The Gestalt principles of visual perception can improve aesthetics, functionality, and user-friendliness of your company's visual branding.

Starbucks Logo: History, Meaning, Evolution, Hidden Details, and Visual Identity

Mary Kyamko — Tue, 04 Oct 2022 04:57:06 +0000

Starbucks has one of the world's most iconic logos. Find out about the Starbucks logo's history, meaning, design influences, and evolution.

The Apple Logo: History, Meaning, Design Influences, and Evolution

Mary Kyamko — Thu, 18 Aug 2022 18:09:54 +0000

Apple has one of the world's most iconic logos. Find out about the Apple logo's history, meaning, design influences, and evolution.

The Psychology of Branding: How Your Small Business Can Increase Brand Loyalty

Mary Kyamko — Wed, 27 Jul 2022 15:55:41 +0000

Find out what branding psychology is and how it helps your business connect to your audience on a personal level.

Brand Archetypes: What They Are and How They Can Help Your Business Grow

Rizza DC — Wed, 29 Jun 2022 20:57:01 +0000

Brand archetypes are human character traits that most accurately reflect a brand. This guide explores how archetypes can improve your brand strategy.

7 Strategies to Help You Build a Strong Retail Brand

Mary Kyamko — Mon, 06 Jun 2022 19:52:28 +0000

Strong branding is vital to retail businesses. Here are 7 strategies and best practices on how you can build a strong retail brand that resonates with customers.

Descriptive vs Non-Descriptive Logos: Which Kind is Most Effective?

Rizza DC — Wed, 11 May 2022 04:05:55 +0000

Descriptive logos more favorably affect consumers’ brand perceptions and improve brand performance than non-descriptive ones. Here's why.

Brand Fonts: A Guide to Choosing Fonts for Your Business

Amanda Bowman — Wed, 04 May 2022 15:54:32 +0000

When building your brand identity, your brand fonts help tell your story. Here's how to pick the right fonts for your business.

How to Choose Brand Colors and What Color Says About Your Business

Amanda Bowman — Tue, 03 May 2022 15:03:32 +0000

Color has a deep and subconscious effect on consumer behavior. How you use brand colors in your business can affect whether you succeed or fail.

6 Ways Strong Branding Can Help Grow Your Small Business Faster

Eleanor Hecks — Fri, 22 Apr 2022 17:41:14 +0000

Branding your business doesn't have to be expensive if you do it right. Here are 6 reasons why branding can grow your small business faster.

Food Truck Branding: The Definitive Guide [2024]

Katie Lundin — Thu, 03 Feb 2022 14:21:00 +0000

Deciding how to brand your food truck may be the most important decision you'll face. Follow our food truck branding guide and leapfrog your competition.

Brand Equity: What it is, Why it’s Important, How to Measure and Improve it, and Examples

Rizza DC — Wed, 02 Feb 2022 19:55:41 +0000

Brand equity is the value premium a brand has in the minds of consumers. Learn why brand equity is important, and how to improve and measure it.

8 Ways to Build Brand Awareness For Your Business

Eleanor Hecks — Fri, 10 Dec 2021 19:17:10 +0000

Learn how to increase brand awareness and positively impact your marketing efforts, consumer perception, revenue, and profits.

13 Questions to Ask Before Developing Your Brand Identity

Katie Lundin — Wed, 27 Oct 2021 21:56:41 +0000

Your brand identity is too important to leave to chance. These 13 questions will help you develop a powerful brand identity from the start.