Mary Kyamko, Author at crowdspring Blog

Nike Logo: History, Meaning, Design Influences, and Evolution

Mary Kyamko — Thu, 16 Nov 2023 23:24:35 +0000

Nike has one of the world's most iconic logos. Find out about the Nike logo's history, meaning, design influences, and evolution.

McDonald’s Logo: History, Meaning, Design Influences, and Evolution

Mary Kyamko — Wed, 25 Oct 2023 01:00:41 +0000

McDonald's has one of the world's most iconic logos. Find out about the McDonald's logo's history, meaning, design influences, and evolution.

Maximizing Profits with Brand Loyalty: The Complete Guide

Mary Kyamko — Fri, 28 Jul 2023 05:24:25 +0000

Unlock the secrets of brand loyalty! Learn effective strategies to delight customers, boost profits, and transform your business.

Maximizing Profits: The Art of Selling Your Small Business

Mary Kyamko — Thu, 20 Jul 2023 18:03:08 +0000

Discover essential steps and expert insights to successfully sell your business, maximizing profit for online and offline companies.

Meeting Customer Expectations: Importance, Strategies to Exceed Them, and Management Tips

Mary Kyamko — Thu, 06 Jul 2023 04:32:08 +0000

Will your business idea succeed? Take our quiz - completely confidential and free! Customer expectations are often tough to meet, especially for small businesses. These expectations evolve with the times and are sometimes impossible to meet. After all, customers can switch businesses whenever they want if these expectations aren’t met. But no matter the challenge, you must equip your business with the tools to meet and exceed these expectations. You must continue to learn various strategies to keep matching these expectations. This guide will discuss the ins and outs of meeting customers’ ever-changing needs, strategies for addressing them best, and tips to keep you guided. What are customer expectations? Customer expectations are the service standards that customers expect from businesses, such as fair pricing, top-notch support, and more. These expectations shape your brand’s customer service to match these demands. Many technological tools exist to help match customer expectations. Customer service tools such as live chat, discussion forums, SMS text support, and more help businesses cater to their customers. But these tools don’t guarantee quality customer service. Many brands make the mistake of relying too heavily on these tools for customer support. As a result, brands fail to meet or exceed people’s expectations. Essential Branding Toolkit for EntrepreneursBuild a stronger brand with our free guides. Get actionable insights to define your brand’s unique voice, understand your market, and stand out to customers. The guides are concise, actionable, practical, and tailored for the busy entrepreneur. The Ultimate Branding Checklist Crafting Your Unique Value Proposition Build Your Brand Pillars Worksheet Market Research Kit

Personalized Marketing: The Ultimate Guide to Winning Customer Hearts

Mary Kyamko — Wed, 21 Jun 2023 18:12:20 +0000

Unlock the potential of personalized marketing for your business. Learn practical strategies and real-life examples in this comprehensive guide.

From Draft to Deal: How to Write a Powerful Business Proposal

Mary Kyamko — Tue, 23 May 2023 23:52:57 +0000

Discover the secrets to crafting winning business proposals with our comprehensive guide. Propel your startup to success and secure new clients today.

Dropshipping: The Complete Guide to Starting and Succeeding in E-commerce

Mary Kyamko — Tue, 09 May 2023 20:15:38 +0000

Dropshipping has high potential for business growth and is perfect for aspiring entrepreneurs. Learn how to start one in this complete guide.

Surveys: The Small Business Owner’s Secret Weapon for Success

Mary Kyamko — Wed, 26 Apr 2023 05:06:51 +0000

Grow your small business with our ultimate survey guide: learn to create, implement, and analyze effective surveys for valuable customer insights.

Brand Voice: A Step-by-Step Guide to Developing Your Company’s Unique Personality

Mary Kyamko — Wed, 12 Apr 2023 19:20:04 +0000

A strong brand voice is key to capturing people's attention and hearts. This ultimate guide shows you how to develop a powerful brand voice.

Account-Based Marketing (ABM): What It Is, How It Can Help You, How to Implement It, and Examples

Mary Kyamko — Fri, 17 Mar 2023 21:29:21 +0000

Learn how to identify and reach high-value customers with effective account-based marketing (ABM) strategies and tactics.

Display Ads: The Ultimate Small Business Guide to Display Advertising

Mary Kyamko — Sun, 26 Feb 2023 19:50:17 +0000

Learn everything you need to know about display ads, including what they are, advantages and disadvantages, examples, and best practices.

The Step-by-Step Guide to Starting a Successful Subscription Business

Mary Kyamko — Sun, 26 Feb 2023 19:30:16 +0000

Will your business idea succeed? Take our quiz - completely confidential and free! People love convenience. From connecting to loved ones on the internet to online shopping, technology has swiftly evolved to make our lives easier. So, it’s not surprising that many businesses can be started online today that advocate for convenience, such as subscriptions. And if you’re an aspiring entrepreneur looking to start something new, a subscription business is definitely for you. Over the past fifteen years, our team has helped hundreds of entrepreneurs and small businesses in the United States and worldwide build and grow subscription businesses. This guide shares the actionable insights, tips, best practices, and expertise we’ve developed after helping over one hundred thousand brands. Popular subscription businesses such as eCommerce subscriptions, streaming services, and more have grown drastically over the years as they’re more convenient and affordable. Benefits of a subscription business Subscription businesses may be affordable and convenient to customers but also benefit business owners greatly. Here are four benefits of starting your own subscription business: More cash flow. Subscription businesses often ask for full payment upon subscribing at a discounted price. This helps businesses to have more cash flow to rely upon, especially for startups. Increases brand loyalty. Consistency helps build brand loyalty in subscription businesses. Brands keeping contact with customers and delivering quality products and services on time increase customers’ trust. Easier communication for future brand promotions. It’s easier to market and promote new products and services with a subscription business model as you’re already in contact with your customers. Leveraging this for new business promotions is more convenient and effective. Lesser spending for customer acquisition. You don’t have to spend much money to acquire new customers with your subscription business, as you have a steadier revenue flow. Under a pay-per-product business model, businesses must invest more in marketing and sales promotions to acquire new customers. Consistent revenue. Consistent revenue helps you know what to expect for your monthly revenue. This helps you keep track of your cash flow, expenditures, and more to budget better and invest for business growth. Free Business Startup KitReceive six actionable guides, including a how to start a business checklist, detailed comparisons of LLCs, corporations, sole proprietorships, and partnerships to determine the best fit for your business, plus insights on crafting a compelling pitch deck to attract investors. How to Start a Business ChecklistStarting a Corporation Guide Is an LLC Right for You? Starting a Sole Proprietorship Starting Business Partnerships Creating a Powerful Pitch DeckGet your free startup kitFree Business Startup KitReceive six actionable guides, including a how to start a business checklist, detailed comparisons of LLCs, corporations, sole proprietorships, and partnerships to determine the best fit for your business, plus insights on crafting a compelling pitch deck to attract investors. How to Start a Business Checklist Starting a Corporation Guide Is an LLC Right for You? Starting a Sole Proprietorship Starting Business Partnerships Creating a Powerful Pitch DeckGet your free startup kitFree Business Startup KitReceive six actionable guides, including a how to start a business checklist, detailed comparisons..

10 Ways to Drive Traffic to Your Small Business Website

Mary Kyamko — Sun, 26 Feb 2023 19:16:50 +0000

Will your business idea succeed? Take our quiz - completely confidential and free! Running a small business website is challenging. You must have a good design, create engaging content, optimize and maintain it, and more. But driving traffic is the most important aspect of your website’s success. It can be difficult, especially if you don’t have the budget to run large marketing campaigns. And it’s natural to expect a good return on investment from your website. After all, you have spent resources to establish it to make your business more successful. Thankfully, the web is a vast land of possibilities. If you know how to navigate it, create and find opportunities, and leverage available resources, you can drive organic traffic to your website. Over the past fifteen years, our team has helped thousands of entrepreneurs and small businesses build and optimize their small business websites. We’ve keynoted numerous conferences and webinars on optimization and frequently write and talk about optimization and conversion strategies on our blog and at conferences. This guide shares the actionable insights, tips, best practices, and expertise we’ve developed after helping over one hundred thousand brands. 1. Create quality content Offer more than just your products or services – invest in creating high-quality content that adds value to people’s lives. Engaging content helps you rank higher on search engines like Google and Bing. You don’t want to be just any other small business looking to make a sale. You need to give people another reason to keep returning to your website. One way is to offer resources that can educate, such as: Blogs Newsletters Webinars Case studies Quality images and engaging videos Whitepaper and more Providing engaging content also allows you to show off your expertise on subjects belonging to your niche. This can help you build credibility and foster long-term relationships with your audience. Essential Branding Toolkit for EntrepreneursBuild a stronger brand with our free guides. Get actionable insights to define your brand’s unique voice, understand your market, and stand out to customers. The guides are concise, actionable, practical, and tailored for the busy entrepreneur. The Ultimate Branding Checklist Crafting Your Unique Value Proposition Build Your Brand Pillars Worksheet Market Research Kit

40 Small Business Marketing Statistics and Trends for 2024

Mary Kyamko — Sun, 26 Feb 2023 17:43:57 +0000

Here are the hottest small business trends and statistics to help you create effective and updated marketing strategies.

How to Create A Sales Plan That Actually Works

Mary Kyamko — Thu, 16 Feb 2023 17:51:13 +0000

A sales plan will help you reach revenue and business goals. This guide will show you how to build a sales plan that works.

74 Branding Statistics Every Entrepreneur and Marketer Needs to Know in 2024

Mary Kyamko — Wed, 15 Feb 2023 18:02:06 +0000

Help your business stand out. Here are 70+ important insights on branding that every entrepreneur and marketer should know.

Total Addressable Market (TAM): What It Is and How to Calculate [Tips + Insights]

Mary Kyamko — Wed, 08 Feb 2023 18:31:14 +0000

What is Total Addressable Market (TAM)? Why is knowing TAM vital to businesses? And how do you calculate it? Learn more in this ultimate guide.

How to Name a Product [Tips + Insights]

Mary Kyamko — Wed, 01 Feb 2023 18:51:29 +0000

Product naming involves creating memorable, unique names for your products. This guide shares strategies and insights to help you develop a compelling product name.

The Ultimate Guide to Creating A Successful Landing Page for Your Business [Tips + Examples]

Mary Kyamko — Thu, 08 Dec 2022 17:05:25 +0000

Learn how to create powerful landing pages that improve the ROI of your next marketing campaign. Get best practices, tips, and examples.

How to Tell a Compelling Brand Story About Your Business [Guide + Examples]

Mary Kyamko — Tue, 25 Oct 2022 20:25:28 +0000

Catch people's hearts and add color to your business by writing a compelling brand story. Master how to write one by reading this guide.

10 Visual Marketing Ideas That Drive Results for Small Businesses

Mary Kyamko — Wed, 19 Oct 2022 17:08:14 +0000

Content is king for your small business. Drive results with your content marketing strategy with these ten creative visual marketing ideas.

Starbucks Logo: History, Meaning, Evolution, Hidden Details, and Visual Identity

Mary Kyamko — Tue, 04 Oct 2022 04:57:06 +0000

Starbucks has one of the world's most iconic logos. Find out about the Starbucks logo's history, meaning, design influences, and evolution.

How to Start A Podcast: A Complete Step-by-Step Guide [2024]

Mary Kyamko — Tue, 30 Aug 2022 20:30:12 +0000

A podcast allows you to connect and build relationships with people. Learn how to get started, the best platforms, and podcast advantages.

The Apple Logo: History, Meaning, Design Influences, and Evolution

Mary Kyamko — Thu, 18 Aug 2022 18:09:54 +0000

Apple has one of the world's most iconic logos. Find out about the Apple logo's history, meaning, design influences, and evolution.