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Many businesses use podcasts to communicate directly with their audience. It’s one of the most effective ways to connect with people<\/a>\u00a0anytime and anywhere.<\/p>\n Podcasts allow you to share relevant information, such as updates about your business, industry-related topics, education, and more, with your audience. They also help build credibility<\/a> and brand awareness<\/a>\u00a0and nurture relationships<\/a>.<\/p>\n And with over\u00a057% of people from the US listening to podcasts<\/a>, you should consider whether a podcast makes sense for your small business.<\/p>\n It’s not difficult to start a podcast, but it could be expensive and time-consuming without the proper steps, like good branding<\/a> and effective promotion strategies.<\/p>\n Over the past fifteen years, our team has helped hundreds of entrepreneurs, small businesses, and brands start and launch podcasts. We’ve appeared on hundreds of podcasts<\/a> and have organized webinars on generating leads from podcasts<\/a>. We’ve also written about this topic extensively. This guide shares the actionable insights, tips, best practices, and expertise we’ve developed after helping over one hundred thousand brands.<\/p>\n Here are seven steps on how to start a podcast for your small business:<\/p>\n <\/div> Avoid tackling anything under the sun on your podcast, especially if you’re starting. It’s essential to be specific about the topic of your podcast to attract the right audience. Ask yourself these questions:<\/p>\n It’s best if your focus is related to your business. This will show your authority and expertise and help raise your credibility and trust with your audience.<\/p>\n After narrowing down your topics, pick an appropriate podcast name that reflects your subject, resonates with your audience, and is brand-appropriate.<\/p>\n Remember that your podcast name<\/a> will determine your target audience’s interest. So, spend time and develop a list of words that hits all the requirements and narrow it down to the most fitting ones until you finally find the best podcast name for your small business. You can even use a podcast name generator<\/a>\u00a0if you’re stuck.<\/p>\n And remember to keep the name recognizable. This eCommerce podcast<\/a>, for example, keeps it simple. It’s about Shopify e-commerce and is called eCommerce Fastlane.<\/p>\n Finally, pick your goals for starting a podcast<\/a>. Some good reasons to start a podcast are:<\/p>\n Receive six actionable guides, including a how to start a business checklist, detailed comparisons of LLCs, corporations, sole proprietorships, and partnerships to determine the best fit for your business, plus insights on crafting a compelling pitch deck to attract investors.<\/p> Receive six actionable guides, including a how to start a business checklist, detailed comparisons of LLCs, corporations, sole proprietorships, and partnerships to determine the best fit for your business, plus insights on crafting a compelling pitch deck to attract investors.<\/p> Receive six actionable guides, including a how to start a business checklist, detailed comparisons of LLCs, corporations, sole proprietorships, and partnerships to determine the best fit for your business, plus insights on crafting a compelling pitch deck to attract investors.<\/p> Pick a podcast style and format<\/a> that suits you best. There are various podcast forms that you can choose from, including:<\/p>\n Most podcasts use the interview, conversational, or storytelling format. You can also choose to create a unique format. The important thing is to give your podcast structure to make creating content easier for you and your audience to digest your content better.<\/p>\n Next, pick the length of your podcast and the frequency of uploads. Most podcasts tend to last 20-45 minutes in length to cover a topic comprehensively. Note that podcasts rarely follow a strict script to appear more genuine and casual to the listeners.<\/p>\n When you start, it’s best to upload once a week and adjust your frequency when you better understand your audience. Set and follow a regular schedule for your podcast to ensure consistent, high-quality content for your audience.<\/p>\n If you need help from a\u00a0podcast agency<\/a>, consider the areas you need help with (e.g., advertising, editing, marketing, promotion, booking, etc.) and identify a podcast agency<\/a> that can support you.<\/p>\n You don’t need professional equipment for your podcast, especially if you’re starting. Get the right tools that fit your budget and needs. Prioritize getting the most crucial equipment, such as:<\/p>\n The most critical factor in your podcast is the sound. You can start a podcast using an inexpensive headset or your phone’s internal microphone. But that could compromise the listening experience for your audience<\/a>. Consider investing in a high-quality microphone without breaking the bank.<\/p>\n You will also need audio software to start a podcast. If you own an iPad or a Macbook, you can use the free GarageBand<\/a> professional-level audio software available on your device. PC users can use Audacity<\/a> for free.\u00a0You can also use an online audio recording tool like\u00a0Podcastle,<\/a> which<\/span>\u00a0helps you achieve better sound without expensive special equipment.\u00a0<\/span><\/p>\n Receive six actionable guides, including a how to start a business checklist, detailed comparisons of LLCs, corporations, sole proprietorships, and partnerships to determine the best fit for your business, plus insights on crafting a compelling pitch deck to attract investors.<\/p> Receive six actionable guides, including a how to start a business checklist, detailed comparisons of LLCs, corporations, sole proprietorships, and partnerships to determine the best fit for your business, plus insights on crafting a compelling pitch deck to attract investors.<\/p> Receive six actionable guides, including a how to start a business checklist, detailed comparisons of LLCs, corporations, sole proprietorships, and partnerships to determine the best fit for your business, plus insights on crafting a compelling pitch deck to attract investors.<\/p> Start recording your first podcast. Familiarize yourself with the recording process and record as many times as you want until you’re more comfortable.<\/p>\n Don’t strive for perfection for your first recording. Instead, aim to record to find areas where you think you can improve better. Check if your microphone is working correctly. Learn the basics of audio editing and adding effects to your podcast.<\/p>\n If you’re conducting interviews, make sure you do it properly. Start by building rapport with your guests and making them feel comfortable. Put your conversational skills to use and aim to ask intuitive questions throughout the interview.<\/p>\n Ensure you ask relevant questions that will provide valuable information for your listeners. Avoid boring your listeners with irrelevant questions. <\/span><\/p>\n Simply sharing your podcasts without cutting irrelevant parts or adding unique elements can quickly bore your listeners. Make sure that the finished product is entertaining and has a brand-appropriate design.<\/p>\n Focus on three vital podcast elements such as:<\/p>\n It’s time to get your podcast live. Choose a platform for your podcast’s official launch. There are many platforms to choose from. Some of the most popular include:<\/p>\n Pick the platform that best fits you and your technical skills. Some platforms, such as Spotify or Apple Podcasts, might be more familiar to you, making uploading and navigating the platform easier. Ensure to include your podcast platforms on your website for easier access.<\/p>\n Next, promote your podcast before and after your launch. Include your podcast launch in\u00a0your marketing strategy<\/a>\u00a0and get the most out of it by promoting it on all your\u00a0social channels<\/a>,\u00a0blog<\/a>, and\u00a0website<\/a> or by conducting podcast outreach<\/a> to expand your connections and book guests.<\/p>\n Once your podcast has gone live, feedback will naturally come in. Be open to people’s feedback to improve upcoming episodes and increase your listeners. <\/span><\/p>\n Stay sharp with your podcasting skills, and always do your homework, even if you’re an expert. For instance, if you’re thinking about transitioning from a podcast to hosting a vodcast<\/a>, make sure you’ve got a grip on the tech stuff \u2013 both video and audio need to be spot-on for a great vodcast experience.<\/p>\n It’s best to be knowledgeable about the topics you’re tackling to avoid misinformation and losing credibility with your listeners. Make it a goal always to share entertaining, correct, and informative content for your audience.<\/p>\n You can learn from your competitors by observing how they conduct their podcasts, tackle different subjects, and engage with their audience. Customize and apply these strategies to your podcast.<\/p>\n Starting a podcast without some support can be\u00a0lonely, especially if you have questions. To help gain traction and learn more from fellow podcasters, you can join podcast communities such as\u00a0Podcast Community<\/a>,\u00a0She Podcasts<\/a>, and\u00a0Podcast Movemen<\/a>t<\/span>. <\/span><\/p>\n You might still think starting a podcast is troublesome and not worth the effort or resources. Here are ways a podcast can help your small business:<\/p>\n Starting something new will always be scary. But if it helps your business grow and, in turn, helps educate your audience with valuable content, then why not?<\/p>\nHow to start a podcast:<\/h2>
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<\/div>\n1. Know your focus and audience<\/h2>\n
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Free Business Startup Kit<\/h2>
Get your free startup kit<\/i><\/a><\/div><\/div><\/div>Free Business Startup Kit<\/h2>
Get your free startup kit<\/i><\/a><\/div><\/div><\/div>Free Business Startup Kit<\/h2>
Get your free startup kit<\/i><\/a><\/div><\/div><\/div><\/p>\n2. Determine your podcast style<\/h2>\n
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3. Choose the right equipment<\/h2>\n
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Free Business Startup Kit<\/h2>
Get your free startup kit<\/i><\/a><\/div><\/div><\/div>Free Business Startup Kit<\/h2>
Get your free startup kit<\/i><\/a><\/div><\/div><\/div>Free Business Startup Kit<\/h2>
Get your free startup kit<\/i><\/a><\/div><\/div><\/div><\/p>\n4. Start recording<\/h2>\n
5. Edit and brand your podcast<\/h2>\n
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6. Upload and promote your podcast<\/h2>\n
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7. Conduct thorough research<\/h2>\n
Advantages of having a podcast<\/h2>\n
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