{"id":361,"date":"2017-01-13T21:23:34","date_gmt":"2017-01-13T21:23:34","guid":{"rendered":"http:\/\/resources.crowdspring.com\/?p=361"},"modified":"2020-10-10T16:45:19","modified_gmt":"2020-10-10T22:45:19","slug":"logo-flexible-marketing-strategy","status":"publish","type":"post","link":"https:\/\/www.crowdspring.com\/resources\/branding\/logo-flexible-marketing-strategy","title":{"rendered":"Is Your Logo As Flexible As Your Marketing Strategy?"},"content":{"rendered":"<p>One of the biggest advantages when marketing a small business is the flexibility to try new strategies and explore opportunities to grow your business.<\/p>\n<p>Because they have a direct relationship with both the product and customer, small business entrepreneurs are able to quickly analyze what strategies are or are not working and adjust accordingly.<\/p>\n<p>This is especially an advantage in digital marketing, where a business&#8217;s willingness to try something new can be a significant competitive advantage for reaching new customers in meaningful ways.<\/p>\n<p>Though you may be flexible enough to try new marketing tactics to grow your business, is your logo?<\/p>\n<p>A <a href=\"https:\/\/www.crowdspring.com\/logo-design\/\">professionally designed custom logo<\/a> can help your business stand above your competition.<\/p>\n<p>Take a look at the checklist below to see if your logo is ready to move as quickly as you:<\/p>\n<h2>Your logo is legible at any size<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-22885 size-full\" src=\"https:\/\/www.crowdspring.com\/blog\/wp-content\/uploads\/2017\/01\/logo-r-e1483727489274.png\" width=\"550\" height=\"127\" \/> <img decoding=\"async\" class=\"aligncenter wp-image-22886 size-full\" src=\"https:\/\/www.crowdspring.com\/blog\/wp-content\/uploads\/2017\/01\/logo-minimum-size-e1483727566749.png\" width=\"549\" height=\"100\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/brand.linkedin.com\/visual-identity\/logo\" target=\"_blank\" rel=\"noopener noreferrer\">Image Courtesy of LinkedIn<\/a><\/p>\n<p>Do any of the elements on your logo become less legible at different sizes?\u00a0Some logos that look good on your computer screen are a little harder to read when shrunk to fit on the side of a pen or in an app icon. Print out your logo at various sizes to test the limits of your current logo design so that you&#8217;re prepared for any promotional opportunity.<\/p>\n<h2>Your logo works on any background<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-22887 size-full\" src=\"https:\/\/www.crowdspring.com\/blog\/wp-content\/uploads\/2017\/01\/OTLogo_twocolor-r1a-011-e1483727582371.png\" width=\"550\" height=\"101\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/brand.opentable.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Image Courtesy of OpenTable<\/a><\/p>\n<p>A logo that looks good on a light background may be impossible to read on a dark one, so most brands create two versions of their logo for these purposes. Try placing your logo on various backgrounds to make sure it is ready to be placed in a variety of locations.<\/p>\n<h2>Your logo is still effective in one color<\/h2>\n<p align=\"center\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-22888\" src=\"https:\/\/www.crowdspring.com\/blog\/wp-content\/uploads\/2017\/01\/medium-1-color.png\" alt=\"\" width=\"524\" height=\"256\" \/><\/p>\n<p align=\"center\"><a href=\"https:\/\/medium.design\/logos-and-brand-guidelines-f1a01a733592\" target=\"_blank\" rel=\"noopener noreferrer\">Image Courtesy of Medium<\/a><\/p>\n<p>Most\u00a0business owners will run into a situation where they need\u00a0to display their logo in only one color, whether this is due to the limitations of the printing method or even budgeting.\u00a0It is important to have a logo that doesn\u2019t rely on color to distinguish different elements of the design so that the brand\u2019s identity remains intact even when one color is used.<\/p>\n<h2>Your logo fits in any format<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-22891 size-full\" src=\"https:\/\/www.crowdspring.com\/blog\/wp-content\/uploads\/2017\/01\/google_analytics_lockups-e1483727645176.png\" width=\"550\" height=\"129\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/developers.google.com\/analytics\/terms\/branding-policy\" target=\"_blank\" rel=\"noopener noreferrer\">Image Courtesy of Google<\/a><\/p>\n<p>It\u2019s almost impossible to design a logo that is the perfect shape for every situation, so brands often create two\u00a0different versions of the logo: horizontal and vertical. The horizontal logo, which is considered the \u201cstandard\u201d format, can be used on anything from\u00a0web banners to promotional pens while a vertical or \u201cstacked&#8221;\u00a0version can be used on signage and social media avatars.<\/p>\n<h2>Your logo can be printed on different mediums<\/h2>\n<p align=\"center\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-22892\" src=\"https:\/\/www.crowdspring.com\/blog\/wp-content\/uploads\/2017\/01\/1ab8372fabcd6034b91c8ce1d4c25613.jpg\" alt=\"\" width=\"500\" height=\"364\" \/><\/p>\n<p align=\"center\"><a href=\"https:\/\/www.mjwembroidery.co.uk\/\" target=\"_blank\" rel=\"noopener noreferrer\">Image Courtesy of MJW Embroidery<\/a><\/p>\n<p>Though it may be tempting to use complicated images, gradients, and effects on a logo that look great on a computer screen, it is important for a business owner to remember that their logo should be usable in the physical world just as much as the digital. Overly complex designs do not translate well to some mediums like apparel\u00a0embroidery and sign printing which are great mediums for increasing brand awareness.<\/p>\n<h2>Flexible Branding<\/h2>\n<p>If your logo falls short in any of the categories above, it may be time to revisit your <a href=\"https:\/\/www.crowdspring.com\/blog\/branding\/\" target=\"_blank\" rel=\"noopener noreferrer\">branding strategy<\/a>.<\/p>\n<p>An entrepreneur&#8217;s ability to be flexible when growing a small business will be greatly reduced the first time a partnership or advertising campaign has to be put on hold to redesign the logo to fit.<\/p>\n<p><strong>You don&#8217;t have to start from scratch!<\/strong> Existing brands may be able to utilize their current logo to create alternate versions or a designer may just need to simplify the existing logos. In the situation where a designer may need to start fresh, the existing branding is a great starting point to create something new that is still true to the brand.<\/p>\n<p><strong>If you are just starting your business, you&#8217;re in luck!<\/strong> Just make sure that you get all the necessary variations designed from the beginning and take a look at our <a href=\"https:\/\/www.crowdspring.com\/help\/guides\/logo-design-tips-clients\/\" target=\"_blank\" rel=\"noopener noreferrer\">10 Logo Design Tips<\/a> for more insight into what makes a logo great.<\/p>\n<p>By thinking ahead about all your branding needs and getting a truly flexible logo for your company, your branding can be just as agile as your marketing strategy.<\/p>\n<p><a href=\"https:\/\/www.crowdspring.com\/how-it-works\/\"><img decoding=\"async\" class=\"alignnone size-full wp-image-565\" src=\"https:\/\/images.crowdspring.com\/resources\/wp-content\/uploads\/2017\/03\/03113446\/resource-center-main-cta-1.png\" alt=\"\" width=\"700\" height=\"253\" srcset=\"https:\/\/images.crowdspring.com\/resources\/wp-content\/uploads\/2017\/03\/03113446\/resource-center-main-cta-1.png 700w, https:\/\/images.crowdspring.com\/resources\/wp-content\/uploads\/2017\/03\/03113446\/resource-center-main-cta-1-300x108.png 300w, https:\/\/images.crowdspring.com\/resources\/wp-content\/uploads\/2017\/03\/03113446\/resource-center-main-cta-1-640x231.png 640w, https:\/\/images.crowdspring.com\/resources\/wp-content\/uploads\/2017\/03\/03113446\/resource-center-main-cta-1-400x145.png 400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of the biggest advantages when marketing a small business is the flexibility to try new strategies and explore opportunities to grow your business. Because they have a direct relationship with both the product and customer, small business entrepreneurs are able to quickly analyze what strategies are or are not working and adjust accordingly. This is especially an advantage in digital marketing, where a business&#8217;s willingness to try something new can be a significant competitive advantage for reaching new customers in meaningful ways. Though you may be flexible enough to try new marketing tactics to grow your business, is your logo? A professionally designed custom logo can help your business stand above your competition. Take a look at the checklist below to see if your logo is ready to move as quickly as you: Your logo is legible at any..<\/p>\n","protected":false},"author":7,"featured_media":385,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[47,54],"tags":[56],"class_list":["post-361","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-editors-picks","tag-guide"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Is Your Logo As Flexible As Your Marketing Strategy? - crowdspring Small Business Resource Center<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.crowdspring.com\/resources\/branding\/logo-flexible-marketing-strategy\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is Your Logo As Flexible As Your Marketing Strategy? - crowdspring Small Business Resource Center\" \/>\n<meta property=\"og:description\" content=\"One of the biggest advantages when marketing a small business is the flexibility to try new strategies and explore opportunities to grow your business. Because they have a direct relationship with both the product and customer, small business entrepreneurs are able to quickly analyze what strategies are or are not working and adjust accordingly. This is especially an advantage in digital marketing, where a business&#8217;s willingness to try something new can be a significant competitive advantage for reaching new customers in meaningful ways. Though you may be flexible enough to try new marketing tactics to grow your business, is your logo? A professionally designed custom logo can help your business stand above your competition. Take a look at the checklist below to see if your logo is ready to move as quickly as you: Your logo is legible at any..\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.crowdspring.com\/resources\/branding\/logo-flexible-marketing-strategy\" \/>\n<meta property=\"og:site_name\" content=\"crowdspring Small Business Resource Center\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/crowdspring\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-01-13T21:23:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-10T22:45:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/images.crowdspring.com\/resources\/wp-content\/uploads\/2017\/01\/03113516\/healthy-person-woman-sport-e1484344678454.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"550\" \/>\n\t<meta property=\"og:image:height\" content=\"309\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ross Kimbarovsky\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@crowdspring\" \/>\n<meta name=\"twitter:site\" content=\"@crowdspring\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ross Kimbarovsky\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.crowdspring.com\/resources\/branding\/logo-flexible-marketing-strategy\",\"url\":\"https:\/\/www.crowdspring.com\/resources\/branding\/logo-flexible-marketing-strategy\",\"name\":\"Is Your Logo As Flexible As Your Marketing Strategy? - crowdspring Small Business Resource Center\",\"isPartOf\":{\"@id\":\"https:\/\/www.crowdspring.com\/resources\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.crowdspring.com\/resources\/branding\/logo-flexible-marketing-strategy#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.crowdspring.com\/resources\/branding\/logo-flexible-marketing-strategy#primaryimage\"},\"thumbnailUrl\":\"https:\/\/images.crowdspring.com\/resources\/wp-content\/uploads\/2017\/01\/03113516\/healthy-person-woman-sport-e1484344678454.jpg\",\"datePublished\":\"2017-01-13T21:23:34+00:00\",\"dateModified\":\"2020-10-10T22:45:19+00:00\",\"author\":{\"@id\":\"https:\/\/www.crowdspring.com\/resources\/#\/schema\/person\/d7129339f1f91b4eebe9de63a91de66f\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.crowdspring.com\/resources\/branding\/logo-flexible-marketing-strategy#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.crowdspring.com\/resources\/branding\/logo-flexible-marketing-strategy\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.crowdspring.com\/resources\/branding\/logo-flexible-marketing-strategy#primaryimage\",\"url\":\"https:\/\/images.crowdspring.com\/resources\/wp-content\/uploads\/2017\/01\/03113516\/healthy-person-woman-sport-e1484344678454.jpg\",\"contentUrl\":\"https:\/\/images.crowdspring.com\/resources\/wp-content\/uploads\/2017\/01\/03113516\/healthy-person-woman-sport-e1484344678454.jpg\",\"width\":550,\"height\":309},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.crowdspring.com\/resources\/branding\/logo-flexible-marketing-strategy#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.crowdspring.com\/resources\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Is Your Logo As Flexible As Your Marketing Strategy?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.crowdspring.com\/resources\/#website\",\"url\":\"https:\/\/www.crowdspring.com\/resources\/\",\"name\":\"crowdspring Small Business Resource Center\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.crowdspring.com\/resources\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.crowdspring.com\/resources\/#\/schema\/person\/d7129339f1f91b4eebe9de63a91de66f\",\"name\":\"Ross Kimbarovsky\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.crowdspring.com\/resources\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/images.crowdspring.com\/resources\/wp-content\/uploads\/2016\/10\/03113534\/ross_profile_img_bw-150x150.jpg\",\"contentUrl\":\"https:\/\/images.crowdspring.com\/resources\/wp-content\/uploads\/2016\/10\/03113534\/ross_profile_img_bw-150x150.jpg\",\"caption\":\"Ross Kimbarovsky\"},\"url\":\"https:\/\/www.crowdspring.com\/resources\/author\/rosskimbarovsky\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Is Your Logo As Flexible As Your Marketing Strategy? - crowdspring Small Business Resource Center","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.crowdspring.com\/resources\/branding\/logo-flexible-marketing-strategy","og_locale":"en_US","og_type":"article","og_title":"Is Your Logo As Flexible As Your Marketing Strategy? - crowdspring Small Business Resource Center","og_description":"One of the biggest advantages when marketing a small business is the flexibility to try new strategies and explore opportunities to grow your business. Because they have a direct relationship with both the product and customer, small business entrepreneurs are able to quickly analyze what strategies are or are not working and adjust accordingly. This is especially an advantage in digital marketing, where a business&#8217;s willingness to try something new can be a significant competitive advantage for reaching new customers in meaningful ways. Though you may be flexible enough to try new marketing tactics to grow your business, is your logo? A professionally designed custom logo can help your business stand above your competition. Take a look at the checklist below to see if your logo is ready to move as quickly as you: Your logo is legible at any..","og_url":"https:\/\/www.crowdspring.com\/resources\/branding\/logo-flexible-marketing-strategy","og_site_name":"crowdspring Small Business Resource Center","article_publisher":"https:\/\/www.facebook.com\/crowdspring\/","article_published_time":"2017-01-13T21:23:34+00:00","article_modified_time":"2020-10-10T22:45:19+00:00","og_image":[{"width":550,"height":309,"url":"https:\/\/images.crowdspring.com\/resources\/wp-content\/uploads\/2017\/01\/03113516\/healthy-person-woman-sport-e1484344678454.jpg","type":"image\/jpeg"}],"author":"Ross Kimbarovsky","twitter_card":"summary_large_image","twitter_creator":"@crowdspring","twitter_site":"@crowdspring","twitter_misc":{"Written by":"Ross Kimbarovsky","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.crowdspring.com\/resources\/branding\/logo-flexible-marketing-strategy","url":"https:\/\/www.crowdspring.com\/resources\/branding\/logo-flexible-marketing-strategy","name":"Is Your Logo As Flexible As Your Marketing Strategy? - crowdspring Small Business Resource Center","isPartOf":{"@id":"https:\/\/www.crowdspring.com\/resources\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.crowdspring.com\/resources\/branding\/logo-flexible-marketing-strategy#primaryimage"},"image":{"@id":"https:\/\/www.crowdspring.com\/resources\/branding\/logo-flexible-marketing-strategy#primaryimage"},"thumbnailUrl":"https:\/\/images.crowdspring.com\/resources\/wp-content\/uploads\/2017\/01\/03113516\/healthy-person-woman-sport-e1484344678454.jpg","datePublished":"2017-01-13T21:23:34+00:00","dateModified":"2020-10-10T22:45:19+00:00","author":{"@id":"https:\/\/www.crowdspring.com\/resources\/#\/schema\/person\/d7129339f1f91b4eebe9de63a91de66f"},"breadcrumb":{"@id":"https:\/\/www.crowdspring.com\/resources\/branding\/logo-flexible-marketing-strategy#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.crowdspring.com\/resources\/branding\/logo-flexible-marketing-strategy"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.crowdspring.com\/resources\/branding\/logo-flexible-marketing-strategy#primaryimage","url":"https:\/\/images.crowdspring.com\/resources\/wp-content\/uploads\/2017\/01\/03113516\/healthy-person-woman-sport-e1484344678454.jpg","contentUrl":"https:\/\/images.crowdspring.com\/resources\/wp-content\/uploads\/2017\/01\/03113516\/healthy-person-woman-sport-e1484344678454.jpg","width":550,"height":309},{"@type":"BreadcrumbList","@id":"https:\/\/www.crowdspring.com\/resources\/branding\/logo-flexible-marketing-strategy#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.crowdspring.com\/resources"},{"@type":"ListItem","position":2,"name":"Is Your Logo As Flexible As Your Marketing Strategy?"}]},{"@type":"WebSite","@id":"https:\/\/www.crowdspring.com\/resources\/#website","url":"https:\/\/www.crowdspring.com\/resources\/","name":"crowdspring Small Business Resource Center","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.crowdspring.com\/resources\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.crowdspring.com\/resources\/#\/schema\/person\/d7129339f1f91b4eebe9de63a91de66f","name":"Ross Kimbarovsky","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.crowdspring.com\/resources\/#\/schema\/person\/image\/","url":"https:\/\/images.crowdspring.com\/resources\/wp-content\/uploads\/2016\/10\/03113534\/ross_profile_img_bw-150x150.jpg","contentUrl":"https:\/\/images.crowdspring.com\/resources\/wp-content\/uploads\/2016\/10\/03113534\/ross_profile_img_bw-150x150.jpg","caption":"Ross Kimbarovsky"},"url":"https:\/\/www.crowdspring.com\/resources\/author\/rosskimbarovsky"}]}},"_links":{"self":[{"href":"https:\/\/www.crowdspring.com\/resources\/wp-json\/wp\/v2\/posts\/361","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.crowdspring.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.crowdspring.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.crowdspring.com\/resources\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.crowdspring.com\/resources\/wp-json\/wp\/v2\/comments?post=361"}],"version-history":[{"count":1,"href":"https:\/\/www.crowdspring.com\/resources\/wp-json\/wp\/v2\/posts\/361\/revisions"}],"predecessor-version":[{"id":785,"href":"https:\/\/www.crowdspring.com\/resources\/wp-json\/wp\/v2\/posts\/361\/revisions\/785"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.crowdspring.com\/resources\/wp-json\/wp\/v2\/media\/385"}],"wp:attachment":[{"href":"https:\/\/www.crowdspring.com\/resources\/wp-json\/wp\/v2\/media?parent=361"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.crowdspring.com\/resources\/wp-json\/wp\/v2\/categories?post=361"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.crowdspring.com\/resources\/wp-json\/wp\/v2\/tags?post=361"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}