{"id":376,"date":"2017-01-13T21:38:51","date_gmt":"2017-01-13T21:38:51","guid":{"rendered":"http:\/\/resources.crowdspring.com\/?p=376"},"modified":"2023-08-14T23:35:16","modified_gmt":"2023-08-15T05:35:16","slug":"optimize-next-design-project-ab-testing","status":"publish","type":"post","link":"https:\/\/www.crowdspring.com\/resources\/design\/optimize-next-design-project-ab-testing","title":{"rendered":"Optimize Your Next Design Project with A\/B Testing"},"content":{"rendered":"

We often say that good\u00a0design helps your business stand out.<\/p>\n

Good design is good business.<\/p>\n

In fact, your company’s brand identity<\/a> is everything visual about your company. Your visual assets have a huge impact on whether your company succeeds or fails.<\/p>\n

This isn\u2019t just a hunch, it\u2019s backed by research\u00a0that has proven the influence that visual appearance has on the decision-making process of customers.<\/p>\n

According to a widely-cited study on visual appeal<\/a>,\u00a0it takes about 50 milliseconds for customers\u00a0to form an opinion about your design, and in turn,\u00a0your company. With .05 seconds to make a good impression, selecting the right design for your marketing\u00a0is often the difference between gaining a new customer or increasing your bounce rate.<\/p>\n

One of the major advantages of using crowdspring for design is the ability to receive designs from many different perspectives that will speak to your customers in different ways.<\/p>\n

Though this choice can be empowering for some, for others it can create a difficult decision.<\/p>\n

If design has such a major impact on the buying process for customers, how can you\u00a0be sure you picked the right design when only going by your\u00a0personal preference?<\/p>\n

Many times, you can\u2019t. But that\u2019s okay! Using\u00a0A\/B testing, you can leverage multiple designs with your customers to help make sure you are using the perfect design to achieve your marketing goals.<\/p>\n

A\/B testing is especially important when you are starting your business<\/a>. This is a great time to experiment since you don’t know what will work and what will fail.<\/p>\n

A\/B Testing<\/strong><\/h2>\n

Most companies with a strong digital marketing presence know not to rely on personal preference when making design decisions.<\/p>\n

Instead, they\u00a0utilize A\/B testing to deliver variations of designs to their customers and let customer response inform their decisions.<\/p>\n

The best part? With the right tools,\u00a0A\/B testing is completely seamless for the customers, so companies\u00a0they can implement the test into their regular marketing activities without missing a beat.<\/p>\n

\"\"<\/a><\/p>\n

What to Test?<\/strong><\/h2>\n

To\u00a0get started with your own A\/B testing, you first\u00a0need multiple designs.<\/p>\n

Crowdspring design projects can be set up to award multiple creatives<\/a>, giving you the opportunity to select as many designs for testing as you’d like.<\/p>\n

Two of the best design projects for A\/B testing are Email Templates and Landing Pages.<\/p>\n

The performance of emails and landing pages is easy to quantify: whereas a logo or illustration is up to interpretation, more\u00a0clicks on an email or conversions from a landing page cannot be denied.<\/p>\n

And there are some great tools available that make A\/B testing Email Templates and Landing Pages extremely easy.<\/p>\n

Email Templates<\/strong><\/h3>\n

\"newsletter_image\"<\/p>\n

Marketing Emails are the most effective way to communicate with your customers, and it\u2019s not even close. According to a report by global management firm\u00a0McKinsey and Company<\/a>,<\/p>\n

E-mail remains a significantly more effective way to acquire customers than social media\u2014nearly 40 times that of Facebook and Twitter combined.<\/p><\/blockquote>\n

Though more effective than social media, email requires good design to truly reach its potential for converting customers. Images, placement, and typography all play a role in the effectiveness of an email, so it is important to test what works and what doesn\u2019t with multiple designs.<\/p>\n

Most email marketing software<\/a> allows you to run multiple types of A\/B tests including subject lines and send times but focus only on testing the email\u2019s “content” and keep everything else the same.<\/p>\n

This will allow you to send 50% of your email list one Email Template, and 50% of your email list the other for an even test. A day after deploying\u00a0the email,\u00a0compare metrics like click-through rate (CTR) and conversions to see which template your customers preferred.<\/p>\n

Landing Pages<\/strong><\/h3>\n

\"computer-1728424\"<\/p>\n

Landing pages<\/a> allow you to create a custom-tailored experience for your customers based on current marketing campaigns or targeting.\u00a0According to John Jantsch at Duct Tape Marketing<\/a>,<\/p>\n

Today, landing pages have simply become a required element in the marketing toolbox for every imaginable business, including local brick and mortar types.<\/p><\/blockquote>\n

A\/B testing on landing page is a little less straight-forward than splitting your email list in half and sending them two different designs.<\/p>\n

Landing pages randomly show a variant of the landing page to a customer, who continues to see the same variant of that page on subsequent visits due to cookie tracking.<\/p>\n

Use marketing psychology<\/a> to find sections you can test on your landing pages.<\/p>\n

For a fair test, each variant should be given a 50% chance to be shown to customers. According to best practice, over 100 visits to each page is required before making any meaningful assumptions. Once you have enough traffic, compare metrics like click-through rate (CTR), conversions, and bounce rate to see which performed best.<\/p>\n

Let The Data Decide<\/strong><\/h2>\n

\"camp_ab_howitworks\"
\nImage courtesy of Mailchimp<\/a><\/p>\n

At the conclusion of an A\/B test, hopefully, you feel more confident\u00a0about\u00a0which design to continue using for your brand.<\/p>\n

With a design selected, you can now try A\/B testing other elements of your emails and landing pages\u00a0including\u00a0messaging, promotions, and pricing to better optimize for your audience.<\/p>\n

And just because you found a winner doesn’t mean you should settle for too long. Continue to test new designs to help your brand evolve, using\u00a0crowdspring creatives to\u00a0provide a fresh perspective on your brand and letting data guide your decisions.<\/p>\n

\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

We often say that good\u00a0design helps your business stand out. Good design is good business. In fact, your company’s brand identity is everything visual about your company. Your visual assets have a huge impact on whether your company succeeds or fails. This isn\u2019t just a hunch, it\u2019s backed by research\u00a0that has proven the influence that visual appearance has on the decision-making process of customers. According to a widely-cited study on visual appeal,\u00a0it takes about 50 milliseconds for customers\u00a0to form an opinion about your design, and in turn,\u00a0your company. With .05 seconds to make a good impression, selecting the right design for your marketing\u00a0is often the difference between gaining a new customer or increasing your bounce rate. One of the major advantages of using crowdspring for design is the ability to receive designs from many different perspectives that will speak to..<\/p>\n","protected":false},"author":7,"featured_media":378,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[48],"tags":[56],"class_list":["post-376","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","tag-guide"],"yoast_head":"\nOptimize Your Next Design Project with A\/B Testing - crowdspring Small Business Resource Center<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.crowdspring.com\/resources\/design\/optimize-next-design-project-ab-testing\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Optimize Your Next Design Project with A\/B Testing - crowdspring Small Business Resource Center\" \/>\n<meta property=\"og:description\" content=\"We often say that good\u00a0design helps your business stand out. 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