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How Brands Are Using Facebook Live to Connect with Customers<\/a><\/blockquote><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.crowdspring.com\/blog\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/03\/27132101\/IMG_3003-1.jpg","thumbnail_width":550,"thumbnail_height":367,"description":"Ever dreamed of the chance to shout the iconic \u201cLive from New York, it’s Saturday night!\u201d? Well, that may still be out of reach. The good news is that broadcasting before a live audience has never been easier. With a little planning, you could be reaching an audience almost as large as an SNL episode. Facebook Live lets you stream–you guessed it!–Live video, completely in real time, for your followers. It allows you to break the fourth wall between you and your customers, sharing the unedited, real-life version of you. Nothing warms people to a brand more than authenticity, and Facebook Live is a great medium to convey yours to your followers. What\u2019s in it for You? Stephanie Abrams Cartin and Courtney Spritzer are co-founders of Socialfly, a New York-based social media and marketing agency. They get straight to the point with the importance of video for your brand:\u201cLet\u2019s get clear: if your brand isn\u2019t already creating video content for social, it\u2019s behind the times…it\u2019s more important than ever to produce video content if you want to stay relevant and keep up with your competition.\u201d \u201cLet\u2019s get clear: if your brand isn\u2019t already creating video content for social, it\u2019s behind the times…it\u2019s more important than ever to produce video content if you want to stay relevant and keep up with your competition.\u201d Cartin and Spritzer are right. When it comes to engagement and sharing, video outpaces everything else. Video solutions provider\u00a0Brightcove reports that\u00a0social video generates 1,200% more shares than images or text combined. Combined! Facebook Live takes advantage of people\u2019s love of video, allowing everyone to connect compellingly. And with Facebook\u2019s 1.23 billion daily active users, well…it’s kind of like shooting fish in a barrel.\u00a0Consider using a\u00a0Facebook analytics tool to measure your success and optimize your Facebook Live strategy, as well as a Facebook conversion API to track potential customer behavior and create targeted Facebook ads for your target audience.\u00a0These tools provide valuable insights into your audience engagement and reach. Want a free brand review?Answer 5 short questions and we will send a custom report with actionable insights and specific actions you can take to build a stronger brand. We just emailed the info to you. Email Address It\u2019s Not (Just) Personal Creating personal relationships with your consumers is important, but don’t think Facebook Live\u2019s purpose is limited to that. Live video increases your chances of breaking through to an audience overwhelmed by other types of content. Facebook shared in a blog post that people are three times more likely to watch a video if it\u2019s live. Consequently, Facebook\u2019s algorithm ranks live videos higher in the newsfeed\u2014meaning you\u2019ll get far more attention from a live video than from a status update or cute photo. 76.5% of marketers and small business owners who have used video marketing said it had a direct and positive impact on their business, according to a recent Animoto survey. If you\u2019re interested in finding ways to reach your audience and extend awareness of your brand, Facebook.."}