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</html><thumbnail_url>https://images.crowdspring.com/blog/wp-content/uploads/2016/10/10110420/535254_10150672709298795_1440768301_n.jpg</thumbnail_url><thumbnail_width>400</thumbnail_width><thumbnail_height>400</thumbnail_height><description>Will your business idea succeed? Take our quiz - completely confidential and free! As entrepreneurs and business owners, we make many important decisions: we set our company&#x2019;s culture and strategy, we create our own professional networks, and we decide how we want to spend our time and how to prioritize the things we do. One of the most important daily decisions is whether to help someone else. I know that even though my focus is mostly dedicated to myself and the projects I lead or am involved in, a part of me can&#x2019;t resist helping another person. While this may take time away from my work, that doesn&#x2019;t make it bad. When I help someone else, they are more likely to return the favor. In the world of entrepreneurship and startups, this is crucial. Ryan Freitas, co-founder of About.me and Director of Design at Uber, agrees, &#x201C;Your reputation is more important than your paycheck, and your integrity is worth more than your career.&#x201D; Freitas reminds us that even though favors may not pay off instantaneously, they can be well worth it in the end. But, there are days and weeks when it seems everyone wants to &#x201C;pick your brain&#x201D; or asks for a favor. Sure, you can drop everything you&#x2019;re doing and help everyone who asks, but would that be practical? Could you successfully run your business and invest substantial time on coffee meetings and lunches to help others? There is no rule that you must repay a favor or give a favor right away, so why can&#x2019;t we internalize this and be smarter about choosing when we grant favors or let others &#x201C;pick our brains&#x201D;? Practically speaking, there is no easy way to internalize this thought &#x2013; even though we are all aware of it. Researchers have found that we succumb to the pressure of fulfilling favors due to something called the reciprocity norm. The reciprocity norm is one of the most common definitions of appropriate social behaviors. It was first suggested by sociologist Alvin Gouldner in a research statement in the 1960s, stating that if someone gives or helps you in any way (no matter how small it may be), you feel obliged to return the favor somehow. While the reciprocity norm doesn&#x2019;t necessarily harm us when returning investor funds, it hurts us when we begin creating unnecessary business partnerships or speaking at irrelevant events. Essentially, the reciprocity norm causes us to waste our time without conscious knowledge. For example, a tech startup focusing on revolutionizing the pharmaceutical industry probably shouldn&#x2019;t partner with a local jean company. It would make no sense &#x2013; even if the Jean company had invested money or other resources into the tech startup. Free Business Startup KitReceive six actionable guides, including a how to start a business checklist, detailed comparisons of LLCs, corporations, sole proprietorships, and partnerships to determine the best fit for your business, plus insights on crafting a compelling pitch deck to attract investors. How to Start a Business ChecklistStarting a..</description></oembed>
