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1.0crowdspring Bloghttps://www.crowdspring.com/blogAmanda Bowmanhttps://www.crowdspring.com/blog/author/amandabowman/rich600338<blockquote class="wp-embedded-content" data-secret="bVivBnB3fL"><a href="https://www.crowdspring.com/blog/6-companies-using-illustration-to-create-a-more-personal-brand/">6 Companies Using Illustration to Create a More Personal Brand</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.crowdspring.com/blog/6-companies-using-illustration-to-create-a-more-personal-brand/embed/#?secret=bVivBnB3fL" width="600" height="338" title="“6 Companies Using Illustration to Create a More Personal Brand” — crowdspring Blog" data-secret="bVivBnB3fL" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /* <![CDATA[ */ /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.crowdspring.com/blog/wp-includes/js/wp-embed.min.js /* ]]> */ </script> https://images.crowdspring.com/blog/wp-content/uploads/2017/05/27131904/002.jpg550257In one photo, two hands shake firmly, assuring you that a deal has been made. In another, a group of business people stand assembled in varying poses of authority, all wearing similarly satisfied smiles on their faces. Finally, we move on to a photo of a professional-looking young woman wearing a headset. She smiles warmly at you. It’s hard for stock photographs to look unique, especially when so many of the photos come from the same stock photography websites. Part of what makes a successful brand is its ability to differentiate itself from its competitors. When companies want to stand out, they often turn to illustration. Why illustration? Draw me a picture One of the biggest strengths of using illustration is that it is based on ideas and not reality, as photographs tend to be. They can be crafted to communicate exactly what you want to convey and can often make complex ideas easier to understand. It’s also easier to create a very individual style and feel using illustration than it is with photography. There is a lot of interesting, effective illustration being used by companies in varying industries. Here are just a few of them. Want a free brand review?Answer 5 short questions and we will send a custom report with actionable insights and specific actions you can take to build a stronger brand. We just emailed the info to you. Email Address Shopify Canadian e-commerce powerhouse Shopify uses illustration throughout their service because, in their words, “Illustration is a communication tool with three super powers. It can add clarity to a complex idea. It can link concepts to the words we’ve assigned them within our respective products (aka on-boarding). And, it can capture the values and traits of a brand in a single voice, shift the tone depending on the situation, and speak directly to the user.” They have a delightfully detailed (and copiously illustrated, of course) look at how they recently rethought their “visual voice” that’s very much worth your time. In the article, Shopify’s Meg Robichaud talked about why Shopify uses illustration in their product design: “It’s obvious why it is becoming more popular in recent years; straight up: illustration is likeable. You have a greater willingness to try new things when you like them. You are more understanding when things go wrong if you like them.”