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1.0crowdspring Bloghttps://www.crowdspring.com/blogRoss Kimbarovskyhttps://www.crowdspring.com/blog/author/ross/rich600338<blockquote class="wp-embedded-content" data-secret="b38YxDuzGW"><a href="https://www.crowdspring.com/blog/10-practical-small-business-seo-and-sem-marketing-tips/">10 Practical Small Business SEO and SEM Marketing Tips</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.crowdspring.com/blog/10-practical-small-business-seo-and-sem-marketing-tips/embed/#?secret=b38YxDuzGW" width="600" height="338" title="“10 Practical Small Business SEO and SEM Marketing Tips” — crowdspring Blog" data-secret="b38YxDuzGW" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /* <![CDATA[ */ /*! 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For a small company, efforts spent on one marketing initiative typically detract from other marketing initiatives. Entrepreneurs and small businesses often ask us about how we market – and especially about SEO (search engine optimization) and SEM (paid search). Here are our top ten suggestions, based on our own experience, for supercharging your SEO and SEM efforts: 1. Set Specific Goals. It’s important to establish specific goals to dominate with SEO and SEM. While ultimately, you are probably looking to make money, you’ll want to establish specific interim goals so that you can properly measure whether your efforts are worth the investment of time and money. Why This Is Important: If you don’t establish specific goals, you will not be able to evaluate the opportunity costs of your SEO and SEM efforts. For example, you might see more conversions (i.e. more traffic to your site), but you will have difficulty assessing whether you could have increased the traffic even more through other marketing efforts. You’ll also have difficulty scaling your efforts. Tips: Think about what needs to happen for your business to succeed. For example, if your revenue model is driven by advertising on your site, one interim goal could be to drive a certain amount of traffic to your site. If your revenue model is the sale of a service or product, your goal could be to get your cost per conversion  below a certain amount after 90 days (i.e. make sure that you’re paying less for paid search than your profit on a transaction from a customer who visits your site via paid search and buys a product or service). 2. Define Conversions. A conversion is an action that a user performs on your website. For example, if you care most about registrations of new users, a user who registers on your site from an SEM or SEO lead will count as a conversion. If you care most about traffic to your site, then any user that comes to your site from an SEM or SEO link will count as a conversion. Why This Is Important: Conversion is important because you will want to know the cost to obtain each new conversion on your site. You’ll also typically want to keep the conversion cost below your profit from each transaction (unless the value of the customer to you over a period of time, is sufficiently high that you’re willing to pay MORE for the conversion cost than your profit for the initial transaction). Want a free brand review?Answer 5 short questions and we will send a custom report with actionable insights and specific actions you can take to build a stronger brand. We just emailed the info to you. Email Address Tips: Do your best to keep conversions tied to the same outcome for the various SEO and SEM campaigns you’ll undertake. It’s OK to have multiple desired outcomes – but it’s confusing if you keep changing between..