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{"version":"1.0","provider_name":"crowdspring Blog","provider_url":"https:\/\/www.crowdspring.com\/blog","author_name":"Ross Kimbarovsky","author_url":"https:\/\/www.crowdspring.com\/blog\/author\/ross\/","title":"Small Business Web & App Design: Five Common UX Mistakes to Avoid - crowdspring Blog","type":"rich","width":600,"height":338,"html":"

Small Business Web & App Design: Five Common UX Mistakes to Avoid<\/a><\/blockquote><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.crowdspring.com\/blog\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2016\/11\/27132241\/mailchimpAB.jpg","thumbnail_width":720,"thumbnail_height":548,"description":"You’re ready to build. Maybe it’s a website, an app, a landing page, or an email template. Now you just need to figure out the design. And it’s here, in this pivotal moment, before anyone has put pen to paper or pixels to screen, where you’ll either get it right or wrong. Here are the top 5 mistakes commonly made in UX design – and how to avoid them. Mistake #1: Prioritizing your own aesthetic tastes We have preferences regarding the digital media with which we interact. Some people like interactive sites with lots of videos. Some people like a bare-bones site with simple, intuitive navigation and straightforward text explanations. Some people like a modern look. Some people are still big on gradients. It just depends. And those personal tastes are all perfectly valid, but\u00a0personal\u00a0is the key word in this discussion.\u00a0You\u00a0are not the entirety of your customers and prospects.\u00a0You\u00a0do not represent your whole audience. And while it’s certainly within your rights to have an opinion on how a design looks, if you rely solely on your own tastes, your end result will be about you instead of the people you’re hoping to engage. This will not only create low-conversion pages (or apps), but will also impact your search results. Quick Tip:\u00a0If something about a design is rubbing you the wrong way, frame your response as a question instead of a dismissal, and use the answer to check your concerns. Ask, “Is there a particular reason we would want to use this size image?” or “What was the rationale behind your color choices here?” If the response is grounded in evidence, research, and experience, be sure to keep that in consideration before you make a final decision. Want a free brand review?Answer 5 short questions and we will send a custom report with actionable insights and specific actions you can take to build a stronger brand. We just emailed the info to you. Email Address Mistake #2: Relying heavily on fads Every year, and especially towards the end of one year and the beginning of a new year, you’ll find many articles detailing all the design fads to watch over the coming months. Some of these are less radical than others. Some represent a significant break from convention, usually popularized by a handful of trailblazers. But much like our wardrobes, what is fashionable in one season can become passe in the blink of an eye. And this is where trying hard to make your digital media fit with current design trends can backfire, especially when designing digital media intended to be durable. It’s one thing to tailor an email template to the hottest design look of the season, but when you’re spending good money on a website or app, you need to think beyond frills. Quick Tip:\u00a0Don’t hesitate to ask your customers what they like. If you’re just getting started, researching the design choices of your competition is a good way to kick things off. Once you have a working idea,.."}