{"version":"1.0","provider_name":"crowdspring Small Business Resource Center","provider_url":"https:\/\/www.crowdspring.com\/resources","author_name":"Ross Kimbarovsky","author_url":"https:\/\/www.crowdspring.com\/resources\/author\/rosskimbarovsky","title":"How To Create Content Marketing Unicorns - crowdspring Small Business Resource Center","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"SSaJNtZlq1\"><a href=\"https:\/\/www.crowdspring.com\/resources\/marketing\/create-content-marketing-unicorns\">How To Create Content Marketing Unicorns<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.crowdspring.com\/resources\/marketing\/create-content-marketing-unicorns\/embed#?secret=SSaJNtZlq1\" width=\"600\" height=\"338\" title=\"&#8220;How To Create Content Marketing Unicorns&#8221; &#8212; crowdspring Small Business Resource Center\" data-secret=\"SSaJNtZlq1\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.crowdspring.com\/resources\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/images.crowdspring.com\/resources\/wp-content\/uploads\/2017\/01\/03113512\/unicorn-crowdspring-blog-e1484345288568.jpg","thumbnail_width":550,"thumbnail_height":309,"description":"Some marketers and companies do a phenomenal job building and executing their content marketing strategies. But the vast majority of marketers and companies, especially in B2B, continue to struggle with content marketing. What&#8217;s the problem? There isn&#8217;t one clear answer that explains why most companies do a poor job with content marketing. Some companies do a poor job executing cross-channel marketing strategies. In a&nbsp;survey by Econsultancy and Adobe, only 14% of marketers reported that their organizations executed integrated campaigns across various marketing channels. Other companies rely too much on a disparate mix of technologies that often don&#8217;t talk to each other. Most marketers and companies fail with content marketing because they focus on &#8220;content&#8221; and ignore &#8220;marketing.&#8221; Think about it for a moment. Why are you or your company creating and sharing content? As I wrote previously: Content marketing refers.."}