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Battle Royale: Evaluating the Marketing and Branding Efforts of Clinton and Trump<\/a><\/blockquote><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.crowdspring.com\/blog\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2016\/08\/27132329\/clinton-vs-trump.jpg","thumbnail_width":770,"thumbnail_height":433,"description":"If you’re a fan of the musical\u00a0Hamilton,\u00a0you know elections weren’t always this polarizing. It wasn’t until 1800, when young upstart Aaron Burr chose to break with tradition and openly campaign against favored Republican candidate Thomas Jefferson, that the idea of directly attacking an opponent and speaking on your own qualifications became a thing. Admittedly, things have… intensified… since then. The 2016 election cycle spend blew past the $1 billion mark in April of this year, well before the final candidates in the general had been decided. Now that both the Republican and Democratic conventions are over and done, things are about to kick into high gear, with a high dollar budget to match. Where do all those dollars go? The most expensive branding and marketing campaigns in the world. That’s what a campaign is, at the end of the day. It might have started with Aaron Burr talking at social clubs, but campaigns today include millions dumped into advertising, social media strategy, promotional products, and more. And just like any other campaign like this, some of it’s good… and some of it’s awful. So how are the branding and marketing efforts of the candidates stacking up to date? Round One: Logo Design The Clinton camp\u00a0rolled their logo out at the beginning of her primary campaign, opting for a flat, simple design. The use of an arrow to punctuate the structure of the “H” was reminiscent of the arrow used in the FedEx logo design, and was chosen to represent a march toward progress. It didn’t escape Millennials that the rightward facing logo also aligned with “swipe right” on Tinder. Though\u00a0some really liked it, others were less than impressed. There were concerns that the most prominent and active element of the logo was red, which is a color primarily associated with Republicans in terms of logo design (to be fair, she’s since rectified this). It also seemed exceedingly basic following the somewhat revolutionary logo designs featured by the Obama campaign in 2008 and 2012. It was so simple, in fact, that applications were developed allowing anyone to turn their picture into a Clinton-esque logo. Trump’s logo, on the other hand, has always been… well, boring. Say what you will about Clinton’s weird arrow, but Trump’s initial logo showed absolutely no creativity. Simple and traditional fonts, paired with the most subtle of accents, made it utterly forgettable. No. Seriously. We forgot it existed.     And when he tried to get frisky after picking Pence as his running mate, the campaign totally missed the mark, leading to a whole bunch of NSFW mocking. They realized their mistake after an onslaught of ridicule and changed course, but the newest logo is just as dull as the original. There also doesn’t seem to be a high quality image file for it anywhere.     The upside? No more gay sex jokes about candidates for whom that kind of thing seems to matter. Verdict:\u00a0Clinton, mostly by default. Want a free brand review?Answer 5 short questions.."}