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1.0crowdspring Bloghttps://www.crowdspring.com/blogRoss Kimbarovskyhttps://www.crowdspring.com/blog/author/ross/rich600338<blockquote class="wp-embedded-content" data-secret="OagUqgbmAd"><a href="https://www.crowdspring.com/blog/small-business-logos-trademark-law/">Small Business Legal Issues: Trade Names, Logos and Trademark Law</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.crowdspring.com/blog/small-business-logos-trademark-law/embed/#?secret=OagUqgbmAd" width="600" height="338" title="“Small Business Legal Issues: Trade Names, Logos and Trademark Law” — crowdspring Blog" data-secret="OagUqgbmAd" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /* <![CDATA[ */ /*! 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Take our quiz - completely confidential and free! If you’re an experienced entrepreneur or business owner, you already know that protecting your brand is important to building your business and maintaining your customers’ trust. If you’re a first-time business owner writing a business plan and getting ready to start a business, you may not yet fully understand why protecting your brand through trademark law is important. A trademark identifies the product your company sells. For example, Apple is a trade name, while the iPhone is a trademark for Apple’s smartphones. Crucial brand elements like your business name, logo, and tagline should be protected so no other company can enter the market and use your brand identity to sell their product or service. One of the earliest steps you can take to protect your brand is to register your trademark. Watch the video for more details on these five tips, plus the trademark law basics for business. We discuss the details below. What is a Trademark? A trademark is a word, phrase, or logo identifying the goods or services’ source.  Trademark law protects a business’s identity and brand by discouraging businesses from operating under business names or using logos that are likely to be mistaken for the name of an existing trademark. For a more complete definition, here’s how the U.S. Patent and Trademark Office defines a trademark: “any word, name, symbol, or device, or any combination, used, or intended to be used, in commerce to identify and distinguish the goods of one manufacturer or seller from goods manufactured or sold by others, and to indicate the source of the goods. In short, a trademark is a brand name.” A service mark is similar to a trademark – but it’s used to distinguish the services of one provider from services provided by others (and to indicate the source of the services). Free Business Startup KitReceive six actionable guides, including a how to start a business checklist, detailed comparisons of LLCs, corporations, sole proprietorships, and partnerships to determine the best fit for your business, plus insights on crafting a compelling pitch deck to attract investors. How to Start a Business ChecklistStarting a Corporation Guide Is an LLC Right for You? Starting a Sole Proprietorship Starting Business Partnerships Creating a Powerful Pitch DeckGet your free startup kitFree Business Startup KitReceive six actionable guides, including a how to start a business checklist, detailed comparisons of LLCs, corporations, sole proprietorships, and partnerships to determine the best fit for your business, plus insights on crafting a compelling pitch deck to attract investors. How to Start a Business Checklist Starting a Corporation Guide Is an LLC Right for You? Starting a Sole Proprietorship Starting Business Partnerships Creating a Powerful Pitch DeckGet your free startup kitFree Business Startup KitReceive six actionable guides, including a how to start a business checklist, detailed comparisons of LLCs, corporations, sole proprietorships, and partnerships to determine the best fit for your business, plus insights on crafting a compelling pitch..