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Client Interview: Kim Dushinski (Mobile Marketing – USA)<\/a><\/blockquote><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.crowdspring.com\/blog\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2008\/10\/27132045\/kimdushinski05-07-1.jpg","thumbnail_width":200,"thumbnail_height":300,"description":"In our Client Interview blog series, we feature interviews with a client from the crowdSPRING community. Today, we’re very proud to feature Kim Dushinski. A few months ago, Kim posted a\u00a0project on crowdSPRING, looking for a new logo for her mobile marketing business. The winning logo, designed by lightbox (Chrissy Richards), appears on Kim’s Mobile Marketing Profits website. 1. Please tell us about yourself. I am the president and founder of Mobile Marketing Profits, a marketing firm that provides mobile marketing education and consulting services to corporations, marketing professionals and entrepreneurs.\u00a0 I lead workshops and speak internationally about how to profit with mobile. In my over 20 years of experience as an entrepreneur I’ve been in sales and marketing as a Marketing Director at a travel agency, desktop publisher, business marketing consultant, an Internet marketer, and partner in a book publicity firm. 2. Can you briefly describe what mobile marketing is? Mobile marketing connects businesses and each of their customers (through their mobile devices) at the right time and at the right place with the right message and requires the customer’s explicit permission and\/or active interaction. This can be done on the mobile web, through text messaging, Bluetooth proximity marketing or through downloadable content. It can also be as simple as putting a mobile-based call to action on a non-mobile advertisement. 3. What unique challenges exist in mobile marketing as compared to other forms of marketing? Mobile marketing is so new that businesses are still learning how to do it and consumers are still figuring out that it can be a hugely beneficial way for them to interact with businesses. Because consumers have to opt into mobile marketing they need to be made aware of the value that is waiting for them by doing so. This is completely different than traditional push-marketing where the consumer is interrupted to be marketed to. The different mindset is something that everyone has to begin to understand. 4. You’ve put together something you call the Mobile Marketing Launch Kit – please tell us about it. This is my answer to the question I get asked more than any other and that is, “So how can I get started in mobile marketing?” The Mobile Marketing Launch Kit is essentially everything you need to know about launching a mobile marketing campaign. 5. Some people say mobile marketing is primarily for larger companies. Should mid-size and small companies be preparing for mobile marketing? Absolutely! In fact, small to mid-sized companies have an advantage over the bigger companies because they can get started more quickly (fewer committees to run ideas through) and can be more nimble in their implementation. Also, the results for a small company can be quite impressive and make a bigger impact more quickly on the bottom line than for a larger corporation. An example of this would be redemption of a mobile coupon. If a mobile coupon were to be redeemed by even 15% of a modest 250 person text messaging list it would.."}