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Client Interview: Tate Linden (Stokefire – USA)<\/a><\/blockquote><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.crowdspring.com\/blog\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2009\/05\/27132045\/linden_tate-214x300-1.jpg","thumbnail_width":214,"thumbnail_height":300,"description":"In our Client Interview blog series, we feature interviews with a client from the crowdSPRING community. Today, we’re very proud to feature Tate Linden and his company, Stokefire. Tate and Stokefire have posted numerous projects on crowdSPRING. 1. Please tell us about yourself. Easy enough.\u00a0 I’m Tate Linden, age 38. I’ve been married to my incredible wife Sarah for almost eleven years, the last two of which we’ve been blessed to share with our son, Teddy.\u00a0 When not at home I’m President and Chief Creative of Stokefire – a branding agency located in Old Town Alexandria, Virginia.\u00a0 Before Stokefire I held a series of management positions for Fortune 500 companies (most recently ADP) and a startup or two where I was responsible for various aspects of marketing, product management, and client service. Most importantly, though, I hate pears. 2. What motivated you to start Stokefire Consulting Group? I wanted to create a workplace where passion, creativity, and the ability to get things done were rewarded.\u00a0 I spent a decade working with people who had the optimism and enthusiasm beaten out of them by the workplace.\u00a0 I wanted to work for a company that sought out the enthusiastic, visionary minds – and ensured that the potential and power inherent in these people wasn’t broken.\u00a0 Mostly, though, I wanted to work for a place I could believe in.\u00a0 I saw that if I wanted to work for a company like that I’d have to build it myself.\u00a0 What I was looking for didn’t exist – or at least if it did – I didn’t know how to find it. 3. Stokefire’s site says that “We’re Un-Same.”\u00a0 So how is Stokefire different? If I were to say, “Stokefire is just like every other branding firm out there” it’d certainly be refreshing, wouldn’t it?\u00a0 I mean, with the tens of thousands of branding firms dotting the globe you’d think at least a few would be similar, and yet we all go around shouting about our uniqueness. There are a few things I usually mention when this question is asked.\u00a0 Probably the most intriguing of the bunch is our anti-consensus angle.\u00a0 So often great ideas get quashed because some people think it’s the wrong direction.\u00a0 This leads to what my team affectionately calls “Linden’s First Law.”\u00a0 For every worthwhile idea presented there shall be at least one person who finds it offensive.\u00a0 I know this law must be true because when we posted it to our blog one of our clients called to complain (seriously) that they were offended by it. The one our clients most frequently talk about is our freakish attention to detail.\u00a0 Our system (it’s called FAINTS) allows us to analyze more than one hundred measurable aspects of the potential brand.\u00a0 Names, taglines, and logos are all analyzed in detail.\u00a0 Why? Because in order to make an informed decision the client needs to know the potential brand\u2019s strengths and weaknesses.\u00a0 When it comes to design, many clients ask for something that looks.."}