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1.0crowdspring Bloghttps://www.crowdspring.com/blogAmanda Bowmanhttps://www.crowdspring.com/blog/author/amandabowman/rich600338<blockquote class="wp-embedded-content" data-secret="ll2quknrfV"><a href="https://www.crowdspring.com/blog/business-ui-ux-design/">6 Ways User Interface and User Experience Design Can Help Your Business</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.crowdspring.com/blog/business-ui-ux-design/embed/#?secret=ll2quknrfV" width="600" height="338" title="“6 Ways User Interface and User Experience Design Can Help Your Business” — crowdspring Blog" data-secret="ll2quknrfV" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /* <![CDATA[ */ /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.crowdspring.com/blog/wp-includes/js/wp-embed.min.js /* ]]> */ </script> https://images.crowdspring.com/blog/wp-content/uploads/2017/07/27131742/UI.jpg550367A smooth, visually appealing experience with your business’s website or mobile app is important in creating happy, loyal customers. Big businesses may have an advantage because of their existing brand awareness and larger marketing budgets, but that doesn’t mean small businesses and startups can’t compete with them. In some ways, smaller companies have an unfair advantage when it comes to design because their sites and apps don’t have to be so bloated. Provide your customers with a straightforward, intuitive, attractive experience on your website, and they’ll be happy to become repeat customers. A website or app’s ability to bring in repeat business relies on whether people understand and appreciate it. “Am I getting value from this? Is it user-friendly? Is it fun?” These questions form the basis of a prospective customer’s decision whether they will become regular users of that site or app or never return. That’s where User Experience (UX) and User Interface (UI) design come into play. User Experience is how a person interacts with and uses a product, system, or service. User Interface is closer to what we consider visual design. If you think of UI design as the tool you consume a bowl of cereal with – a spoon – UX design is the overall experience of pouring the cereal into a bowl and using your well-designed spoon to eat it. You can create a web and app experience that is useful, pleasing, and impactful – but you have to understand how UX and UI can help you and optimize each to improve the experience for your customers and prospects. Rahul Varshney, Co-creator of Foster.fm says: User Experience (UX) and User Interface (UI) are some of the most confused and misused terms in our field. A UI without UX is like a painter slapping paint onto canvas without thought; while UX without UI is like the frame of a sculpture with no paper mache on it. A great product experience starts with UX followed by UI. Both are essential for the product’s success. Knowing the difference between UX and UI design and how to use each best creates a significant competitive advantage for your business, and just like good customer service, is thoughtful, effective, and hugely impactful on the lasting success of your brand. Want a free brand review?Answer 5 short questions and we will send a custom report with actionable insights and specific actions you can take to build a stronger brand. We just emailed the info to you. Email Address UX design According to Time News, 55% of web users spend fewer than 15 seconds on a website. You have 15 seconds to get a person’s attention, clearly demonstrate your services, and illustrate why your company is worth their time. As we’ve previously pointed out: the attention span of a human adult, according to BBC News, is 9 seconds (the Associated Press reports that in 2012, the average attention span for a human was 8 seconds). Nearly one fifth of all page views in 2012 lasted fewer..