{"version":"1.0","provider_name":"crowdspring Blog","provider_url":"https:\/\/www.crowdspring.com\/blog","author_name":"Ross Kimbarovsky","author_url":"https:\/\/www.crowdspring.com\/blog\/author\/ross\/","title":"Important Lessons Your Startup Or Small Business Can Learn From The World's Best Brands - crowdspring Blog","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"6iDvH1dtyB\"><a href=\"https:\/\/www.crowdspring.com\/blog\/startup-small-business-branding-design\/\">Important Lessons Your Startup Or Small Business Can Learn From The World&#8217;s Best Brands<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.crowdspring.com\/blog\/startup-small-business-branding-design\/embed\/#?secret=6iDvH1dtyB\" width=\"600\" height=\"338\" title=\"&#8220;Important Lessons Your Startup Or Small Business Can Learn From The World&#8217;s Best Brands&#8221; &#8212; crowdspring Blog\" data-secret=\"6iDvH1dtyB\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.crowdspring.com\/blog\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/06\/27131823\/BrandZ-Top-100-2017.png","thumbnail_width":550,"thumbnail_height":388,"description":"Brand building at-scale can be different than brand building for a startup or small business. Nevertheless, smart entrepreneurs and small business owners pay careful attention to important market forces and trends that shape some of the world\u2019s best brands. WPP and Kantar Millward Brown just released their latest BrandZ report on the most valuable global brands. The 2017 Brandz Top 100 Most Valuable Global Brands\u00a0report\u00a0offers important branding lessons for startups and small business. Before we get to the lessons from the 2017 report, we want to be sure that there&#8217;s no confusion about the term &#8220;brand.&#8221;\u00a0Some entrepreneurs and business owners believe that a brand is merely their company&#8217;s name and logo. This is only partially true. The name of your company and your logo are two important elements of your brand, but your brand is more than the\u00a0company name\u00a0and\u00a0logo. As I wrote previously, A brand is the sum total of the experience your prospects and customers have with your company. A strong brand communicates what your company does, how it does it, and at the same time, establishes trust and credibility with your prospects and customers. Your company\u2019s brand is, in many ways, its personality. Your brand lives in everyday interactions your company has with its prospects and customers, including the images you share, the messages you post on your website, the content of your marketing materials, your presentations and booths at conferences, and your posts on social networks. Here are the five key highlights from the 2017 report, containing important branding and marketing lessons for small businesses and startups. 1. Plan For The Future While Focusing On Today. The most successful brands in the world spend a substantial amount of time planning future products and services. This is important because successful, lasting brands help to anticipate and help to create the future."}