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Think Different: How To Make Your Tagline Stand Out From The Crowd<\/a><\/blockquote><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.crowdspring.com\/blog\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2010\/07\/27132554\/batman-got-milk.jpg","thumbnail_width":"450","thumbnail_height":"604","description":"If you’d prefer to watch a video version of this post, you can find it on crowdspring’s YouTube channel here: The Small Business Guide to Crafting the Perfect Tagline or Slogan. As I wrote last week in 10 Tips for Startups and Small Businesses on Naming Your Company, coming up with a great company name for your new small business or startup can be challenging and time-consuming. Coming up with a memorable tagline can present an even greater challenge. A tagline is supposed to communicate to your customers and potential customers what sets you apart from your competition and your brand’s focus. If you’d like some additional background on branding, you might want to read Branding Secrets of the World’s Best Brands and What Can You Learn From The World’s Best Brands. You’ve probably seen and heard some of the most influential taglines of the past 50 years: Got milk? (California Milk Processor Board) – 1993 Just do it (Nike) – 1988 Think different (Apple) – 1998 The ultimate driving machine (BMW) – 1975 Why did those taglines capture the attention of a wide audience, and how did each become so memorable? Money provides a partial answer. Each of the companies\/organizations that promoted one of the above taglines spent huge sums of money establishing their brand – and the tagline. You can leverage crowdSPRING’s community of more than 65,000 designers and writers to come up with your tagline, or you can come up with one on your own. Whether you leverage crowdSPRING’s community to help with a memorable tagline or slogain or come up with one on your own, you might find the following 10 tips useful: 1. Make it unique. Unsuccessful taglines often are too generic. If your competitor can use your tagline and it would still work well for them – you should keep working on the tagline until you find something that only you can uniquely use. Want a free brand review?Answer 5 short questions and we will send a custom report with actionable insights and specific actions you can take to build a stronger brand. We just emailed the info to you. Email Address 2. Make it simple. You wouldn’t want to have a complicated company name, so why would you create a complicated tagline? A good way to test for simplicity is to ask your friends, family and strangers whether they understand what your company does after they see or hear your tagline. 3. Make it concise. The best taglines explain what your company does and are short. Worry less initially about how the tagline sounds and focus first on a rough statement – you can always tweak until you get it just right. Aim for no more than five world. Five words are easier to remember than 20 words. Some good examples: “Email marketing software for designers and their clients” (CampaignMonitor), “A Better Way To Work.” (37signals) and “The World’s Largest Junk Removal Service” (1-800-Got-Junk?) How strong is your business name?Answer 5 quick questions.."}