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Design Tips from the World’s Most Successful Crowdfunding Campaigns<\/a><\/blockquote><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.crowdspring.com\/blog\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/05\/27131840\/rsz_moneypile-1.jpg","thumbnail_width":550,"thumbnail_height":353,"description":"Could the right logo transform your business? Uncover 15 insights with our free quiz! Are you an eager entrepreneur, ready to conquer the business world with your brilliant idea but unsure how to get funding? If so, you\u2019re not alone. 68% of potential startup founders\u00a0worry about funding their business ideas. Crowdfunding, one of the fastest-growing funding resources for small businesses in America, may be worth your consideration. Reports have shown a consistent increase in crowdfunded investments since the great recession in 2008. In a recent study on the Crowdfunding Industry,\u00a0World Bank predicted that the crowdfunding market could increase to between $90 and $96 billion, which is approximately 1.8 times the size of the global venture capital industry today. But, Kickstarter and Indiegogo aren\u2019t the \u201cField of Dreams.” Simply building a crowdfunding campaign isn\u2019t enough. With so many businesses seeking to capitalize on the crowdfunding trend, there\u2019s more competition than ever. In order to succeed you\u2019ve got to capture the attention and imagination of the crowd. Gabriel Bestard-Ribas, who raised over $300,00 during the Indiegogo campaign for his\u00a0Goji Smart Lock\u00a0agrees: Why do people support crowdfunding? Because they are drawn to a vision. One they want to engage with. So how can you follow in his footsteps and set your project apart from the masses? A good idea is vital- but it’s also not enough to stand out in the rapidly growing and competitive world of crowdfunding. Good campaign design is a must if you want your project to succeed. Here are essential design tips to help you craft a crowdfunding campaign page that will ensure your project captures the attention it needs to succeed. Sell Your Pitch with Video Your crowdfunding campaign is your opportunity to show the world how amazing your product or service is. Your goal should be to inspire people to become a part of your dream- by helping to fund it. Bestard-Ribas reflects, Many people think of their campaign as just selling a product. But you’re really launching your company to the world. So, we can\u2019t understate the importance of making a good first impression. The key to that impression? A pitch video featured prominently at the top of your campaign page. Crowdfund Insider reports that campaigns with pitch videos raise four times as much money as campaigns without video. Stephen Key, co-founder of InventRight and Inc. Magazine contributor explains why he believes videos are such successful selling tools: Video is powerful. It resonates with people instantaneously. We love to watch it. If a picture is capable of expressing a thousand words, how much more can a video communicate? And, if you\u2019re going to lead with a video pitch, you\u2019ll want to make sure it\u2019s a good one. But, don\u2019t panic- you don\u2019t need fancy special effects or a compelling on-screen romance to create a great video pitch. Forbes contributor Amadou Diallo claims that you can shoot the video on your phone if you need to- as long as you put significant time and thought into planning.."}