{"version":"1.0","provider_name":"crowdspring Small Business Resource Center","provider_url":"https:\/\/www.crowdspring.com\/resources","author_name":"Ross Kimbarovsky","author_url":"https:\/\/www.crowdspring.com\/resources\/author\/rosskimbarovsky","title":"Five Branding Mistakes That Will Cripple Your Small Business - crowdspring Small Business Resource Center","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"ssLdLXhh4s\"><a href=\"https:\/\/www.crowdspring.com\/resources\/branding\/five-branding-mistakes-will-cripple-small-business\">Five Branding Mistakes That Will Cripple Your Small Business<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.crowdspring.com\/resources\/branding\/five-branding-mistakes-will-cripple-small-business\/embed#?secret=ssLdLXhh4s\" width=\"600\" height=\"338\" title=\"&#8220;Five Branding Mistakes That Will Cripple Your Small Business&#8221; &#8212; crowdspring Small Business Resource Center\" data-secret=\"ssLdLXhh4s\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.crowdspring.com\/resources\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/images.crowdspring.com\/resources\/wp-content\/uploads\/2017\/01\/03113512\/9n_tf0_yane-toa-heftiba-e1484345081235.jpg","thumbnail_width":1600,"thumbnail_height":904,"description":"I am fortunate to meet thousands of entrepreneurs and small business owners every year. Many ask how they can improve their small business brand. This is not surprising &#8211; successful businesses avoid making branding mistakes that cripple other businesses. If your branding is confusing, inconsistent, generic, or otherwise sub-par, you can easily undermine your business&#8217;s credibility and ruin your chance for success. Let&#8217;s look at five branding mistakes that will cripple your business (with tips on how to avoid them): Mistake 1: Bad Company Name A strong brand is easily recognizable by your customers and potential customers. Recognition starts with the name of your business. The name will appear on your business cards, letterhead, website, marketing materials, social networks, products, and everywhere else &#8211; in print and online &#8211; to identify your company and your company\u2019s products and services. Naming.."}