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1.0crowdspring Bloghttps://www.crowdspring.com/blogArielle Kimbarovskyhttps://www.crowdspring.com/blog/author/arielle/rich600338<blockquote class="wp-embedded-content" data-secret="uIRbDHMTzS"><a href="https://www.crowdspring.com/blog/snapchat-vs-instagram-stories-for-your-marketing-strategy/">The Stories Showdown: Snapchat vs. Instagram</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.crowdspring.com/blog/snapchat-vs-instagram-stories-for-your-marketing-strategy/embed/#?secret=uIRbDHMTzS" width="600" height="338" title="“The Stories Showdown: Snapchat vs. Instagram” — crowdspring Blog" data-secret="uIRbDHMTzS" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /* <![CDATA[ */ /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.crowdspring.com/blog/wp-includes/js/wp-embed.min.js /* ]]> */ </script> https://images.crowdspring.com/blog/wp-content/uploads/2017/04/27131919/hans-vivek-208969.jpg550366Social media has changed rapidly in the past year, even more so than in previous years. From the uptick of influencer marketing to Instagram’s shift to algorithm based newsfeeds, social media has evolved to fit an entirely different consumer base. One of the more recent changes is the development of “stories”. Initially seen on apps like Snapchat, stories allow people and companies to connect differently than a typical social media post. As you can see in current branding statistics, stories have continued to help fuel brand growth. The Rise of Stories In September 2011, a new mobile app was released and started to gain traction. That app – Snapchat – introduced a new social media trend, taking online interaction to a new level. The app allowed users to receive and send disappearing photos, which transitioned into videos, filters, and stories- allowing users to communicate more naturally. In Snapchat’s first blog post, CEO Evan Spiegel explained Snapchat’s purpose: Snapchat isn’t about capturing the traditional Kodak moment. It’s about communicating with the full range of human emotion—not just what appears to be pretty or perfect. Fast-forward to 2017, and many popular apps have followed Snapchat’s lead, integrating story features into their products. Some of these apps have even surpassed Snapchat in story usage. Instagram, for example, has 50 million more users using its stories feature than Snapchat- and Instagram Stories just launched in August 2016. Even more recently, Facebook launched its own stories feature on March 28, 2017, giving consumers and businesses another story option. With apps like Snapchat reaching 41% of 18-34 year-olds in a day, it makes sense that businesses are getting on board with social media stories. While many of these apps have similar features, each has slightly different audiences, leaving businesses confused about which app to use. We looked at two of the most popular apps with story features, Instagram and Snapchat, to see how they compare for social media marketing. The best part is that since story features are so similar, these insights can be applied to many other applications offering stories. Want a free brand review?Answer 5 short questions and we will send a custom report with actionable insights and specific actions you can take to build a stronger brand. We just emailed the info to you. Email Address Snapchat As the pioneer of social media story features, Snapchat became the default for many companies testing this type of social media marketing. A company can create an account on Snapchat and send photos or videos directly to consumers. More importantly, a company can add photos and videos to their “story” so that their “friends” (followers) on Snapchat can get a glimpse into the company or whatever they want to show. These photos and videos disappear after 24 hours, making the content seem more urgent for users. Many companies are attracted to the idea that they can give consumers an inside look into their offices, processes, and meetings. They can interact more directly with consumers, reach them..