1.0crowdspring Small Business Resource Centerhttps://www.crowdspring.com/resourcesRoss Kimbarovskyhttps://www.crowdspring.com/resources/author/rosskimbarovskyHow To Create Content Marketing Unicorns - crowdspring Small Business Resource Centerrich600338<blockquote class="wp-embedded-content" data-secret="PDfl70QCoA"><a href="https://www.crowdspring.com/resources/marketing/create-content-marketing-unicorns">How To Create Content Marketing Unicorns</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.crowdspring.com/resources/marketing/create-content-marketing-unicorns/embed#?secret=PDfl70QCoA" width="600" height="338" title="“How To Create Content Marketing Unicorns” — crowdspring Small Business Resource Center" data-secret="PDfl70QCoA" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
/* <![CDATA[ */
/*! This file is auto-generated */
!function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document);
//# sourceURL=https://www.crowdspring.com/resources/wp-includes/js/wp-embed.min.js
/* ]]> */
</script>
https://images.crowdspring.com/resources/wp-content/uploads/2017/01/03113512/unicorn-crowdspring-blog-e1484345288568.jpg550309Some marketers and companies do a phenomenal job building and executing their content marketing strategies. But the vast majority of marketers and companies, especially in B2B, continue to struggle with content marketing. What’s the problem? There isn’t one clear answer that explains why most companies do a poor job with content marketing. Some companies do a poor job executing cross-channel marketing strategies. In a survey by Econsultancy and Adobe, only 14% of marketers reported that their organizations executed integrated campaigns across various marketing channels. Other companies rely too much on a disparate mix of technologies that often don’t talk to each other. Most marketers and companies fail with content marketing because they focus on “content” and ignore “marketing.” Think about it for a moment. Why are you or your company creating and sharing content? As I wrote previously: Content marketing refers..